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<p>This (unofficial) PostHog plugin offers visitor and user tracking for WordPress and WooCommerce websites, leveraging PostHog’s powerful analytics platform.</p>
<h4>Features</h4>
<ul>
<li><strong>Easy Setup</strong>: Configure with just your PostHog project ID</li>
<li><strong>WooCommerce Integration</strong>: Track ecommerce events including:
<ul>
<li>Product views</li>
<li>Add-to-cart actions</li>
<li>Cart updates</li>
<li>Checkout process</li>
<li>Completed orders</li>
</ul>
</li>
<li><strong>User Tracking</strong>: Capture and identify logged-in user data</li>
<li><strong>Link Click Tracking</strong>: Monitor clicks on links (affiliate links, etc.)</li>
<li><strong>PostHog Experiment Support</strong> (experimental): Run A/B tests and feature flag experiments using Gutenberg blocks</li>
<li><strong>Custom Initialization</strong>: Advanced options for custom PostHog configurations</li>
</ul>
<h4>Why Use PostHog?</h4>
<p>PostHog is an all-in-one platform that helps you build better products. It includes all the tools you need to deploy changes, observe their effect, gather feedback, and iterate from there — and it’s completely free to get started.</p>
<p>Some of the features PostHog offers include…</p>
<ul>
<li>Product and web analytics</li>
<li>Revenue tracking and surveys</li>
<li>Session recording and heatmaps</li>
<li>LLM observability and AI assistant</li>
<li>Feature flags and experimentation </li>
<li>Error tracking and issue assignment</li>
<li>Data pipelines and integrations</li>
</ul>
<p>You can create a free account with PostHog at posthog.com</p>
<h4>WooCommerce Features</h4>
<p>With WooCommerce enabled, the plugin automatically tracks:</p>
<ul>
<li>Product view events</li>
<li>Add to cart actions</li>
<li>Cart views and updates</li>
<li>Checkout progress and completion</li>
<li>Purchase events with detailed product information</li>
</ul>
<h4>Gutenberg Experiment Support</h4>
<p>Create and manage PostHog experiments directly in the Gutenberg editor. Test different content variations using PostHog feature flags without any coding.</p>
<h4>Link Click Tracking</h4>
<p>Monitor link clicks with customizable link prefixes, supporting both direct links and encoded/obfuscated links.</p>
<h3>Configuration</h3>
<h4>Basic Configuration</h4>
<ul>
<li><strong>Project ID</strong>: Your PostHog project ID (required)</li>
<li><strong>API Host</strong>: Select US or EU PostHog instance, or enter a custom URL</li>
<li><strong>Tracking Mode</strong>: Choose between tracking all visitors or only identified users</li>
</ul>
<h4>Advanced Options</h4>
<ul>
<li><strong>Debug Mode</strong>: Enable console logging for troubleshooting</li>
<li><strong>Gutenberg Experiments</strong>: Enable PostHog feature flag experiments in the Gutenberg editor</li>
<li><strong>Link Click Tracking</strong>: Track clicks on links with customizable prefixes</li>
<li><strong>Custom Mode</strong>: Override default initialization with custom PostHog script</li>
</ul>


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