Constantin Oesterling

<p>This (unofficial) PostHog plugin offers visitor and user tracking for WordPress and WooCommerce websites, leveraging PostHog’s powerful analytics platform.</p>
<h4>Features</h4>
<ul>
<li><strong>Easy Setup</strong>: Configure with just your PostHog project ID</li>
<li><strong>WooCommerce Integration</strong>: Track ecommerce events including:
<ul>
<li>Product views</li>
<li>Add-to-cart actions</li>
<li>Cart updates</li>
<li>Checkout process</li>
<li>Completed orders</li>
</ul>
</li>
<li><strong>User Tracking</strong>: Capture and identify logged-in user data</li>
<li><strong>Link Click Tracking</strong>: Monitor clicks on links (affiliate links, etc.)</li>
<li><strong>PostHog Experiment Support</strong> (experimental): Run A/B tests and feature flag experiments using Gutenberg blocks</li>
<li><strong>Custom Initialization</strong>: Advanced options for custom PostHog configurations</li>
</ul>
<h4>Why Use PostHog?</h4>
<p>PostHog is an all-in-one platform that helps you build better products. It includes all the tools you need to deploy changes, observe their effect, gather feedback, and iterate from there — and it’s completely free to get started.</p>
<p>Some of the features PostHog offers include…</p>
<ul>
<li>Product and web analytics</li>
<li>Revenue tracking and surveys</li>
<li>Session recording and heatmaps</li>
<li>LLM observability and AI assistant</li>
<li>Feature flags and experimentation </li>
<li>Error tracking and issue assignment</li>
<li>Data pipelines and integrations</li>
</ul>
<p>You can create a free account with PostHog at posthog.com</p>
<h4>WooCommerce Features</h4>
<p>With WooCommerce enabled, the plugin automatically tracks:</p>
<ul>
<li>Product view events</li>
<li>Add to cart actions</li>
<li>Cart views and updates</li>
<li>Checkout progress and completion</li>
<li>Purchase events with detailed product information</li>
</ul>
<h4>Gutenberg Experiment Support</h4>
<p>Create and manage PostHog experiments directly in the Gutenberg editor. Test different content variations using PostHog feature flags without any coding.</p>
<h4>Link Click Tracking</h4>
<p>Monitor link clicks with customizable link prefixes, supporting both direct links and encoded/obfuscated links.</p>
<h3>Configuration</h3>
<h4>Basic Configuration</h4>
<ul>
<li><strong>Project ID</strong>: Your PostHog project ID (required)</li>
<li><strong>API Host</strong>: Select US or EU PostHog instance, or enter a custom URL</li>
<li><strong>Tracking Mode</strong>: Choose between tracking all visitors or only identified users</li>
</ul>
<h4>Advanced Options</h4>
<ul>
<li><strong>Debug Mode</strong>: Enable console logging for troubleshooting</li>
<li><strong>Gutenberg Experiments</strong>: Enable PostHog feature flag experiments in the Gutenberg editor</li>
<li><strong>Link Click Tracking</strong>: Track clicks on links with customizable prefixes</li>
<li><strong>Custom Mode</strong>: Override default initialization with custom PostHog script</li>
</ul>


Analytics Integration for PostHog, WP, & WC

Integrate PostHog with WordPress and WooCommerce for detailed user behavior tracking, product analytics, experimentation, and more.

Freemius

Krzysztof Planeta

<p>WP Full Picture is a tracking manager for WordPress and WooCommerce.</p>
<p>It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent.</p>
<p>WP Full Picture replaces:</p>
<ul>
<li>Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit,</li>
<li>GTM plugins, like GTM4WP,</li>
<li>Consent Management Platforms, like CookieBot, CookieYes, Complianz and others.</li>
</ul>
<h3>🎁 WHAT’S INCLUDED</h3>
<ul>
<li>16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more</li>
<li>Built-in, pre-configured consent banner</li>
<li>Google Consent Mode v2 and Microsoft UET Consent Mode support</li>
<li>Google Tag Manager integration</li>
<li>Comprehensive WooCommerce tracking<br />
…and much more</li>
</ul>
<h3>🧩 INTEGRATIONS</h3>
<p>Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos.</p>
<p>WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant.</p>
<ul>
<li>Google Analytics <a href="https://wpfullpicture.com/module/google-analytics-integration-for-wordpress/" rel="nofollow ugc">learn more</a></li>
<li>Google Ads <a href="https://wpfullpicture.com/module/google-ads/" rel="nofollow ugc">learn more</a></li>
<li>Meta Pixel <a href="https://wpfullpicture.com/module/meta-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Pinterest Ads tag <a href="https://wpfullpicture.com/module/pinterest-ads/" rel="nofollow ugc">learn more</a></li>
<li>Hotjar <a href="https://wpfullpicture.com/module/hotjar/" rel="nofollow ugc">learn more</a></li>
<li>Twitter / X <a href="https://wpfullpicture.com/module/x-ads-twitter-ads/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Advertising <a href="https://wpfullpicture.com/module/microsoft-advertising/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Clarity <a href="https://wpfullpicture.com/module/microsoft-clarity/" rel="nofollow ugc">learn more</a></li>
<li>LinkedIn Insights Tag <a href="https://wpfullpicture.com/module/linkedin-insight-tag/" rel="nofollow ugc">learn more</a></li>
<li>TikTok Pixel <a href="https://wpfullpicture.com/module/tiktok-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Plausible Analytics <a href="https://wpfullpicture.com/module/plausible-analytics/" rel="nofollow ugc">learn more</a></li>
<li>Matomo <a href="https://wpfullpicture.com/module/matomo/" rel="nofollow ugc">learn more</a></li>
<li>Inspectlet <a href="https://wpfullpicture.com/module/inspectlet/" rel="nofollow ugc">learn more</a></li>
<li>Crazy Egg <a href="https://wpfullpicture.com/module/crazy-egg/" rel="nofollow ugc">learn more</a></li>
<li>PostHog (installation only)</li>
<li>Simple Analytics (installation only)</li>
</ul>
<p>Need something else?</p>
<p>Install more tools with the built-in <a href="https://wpfullpicture.com/module/google-tag-manager/" rel="nofollow ugc">Google Tag Manager integration</a> (advanced) or a <a href="https://wpfullpicture.com/module/custom-scripts/" rel="nofollow ugc">Custom Integrations module</a> (quick and simple).</p>
<p>All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance.</p>
<h3>🍪 CONSENT BANNER</h3>
<p>WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits.</p>
<p>It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions.</p>
<p>The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data.</p>
<p>No complicated setup. No third-party cookie scanners.</p>
<h3>👁️ ADVANCED TRACKING</h3>
<p>With WP Full Picture you can track:</p>
<ul>
<li>WooCommerce events (see below)</li>
<li>Clicks in affiliate links, contact links, buttons and other page elements</li>
<li>Form submissions</li>
<li>Views of popups, ads and pricing tables</li>
<li>Page types, categories, tags</li>
<li>User roles and statuses</li>
<li>and more</li>
</ul>
<p>You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer.</p>
<p><strong>[PRO]</strong> With WP Full Picture Pro, you go one step further and unlock business-oriented features like:</p>
<ul>
<li>Server-side tracking with Meta CAPI and Measurement Protocol</li>
<li>Google Tag Gateway via Cloudflare</li>
<li>Advanced Matching / Enhanced conversions tracking</li>
<li>Custom events builder</li>
<li>Visitor scoring (for measuring the quality of traffic sources)</li>
<li>Metadata tracking</li>
<li>JavaScript error tracking</li>
<li>and more</li>
</ul>
<h3>🛒 WOOCOMMERCE TRACKING</h3>
<p>WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager.</p>
<p>It tracks key actions like:</p>
<ul>
<li>Product views and list views</li>
<li>Additions to cart</li>
<li>Starting checkout</li>
<li>Completed purchases</li>
<li>Coupon usage and more</li>
</ul>
<p>Every event includes detailed product information for accurate conversion tracking and smarter ad targeting.</p>
<p><strong>[PRO]</strong> The Pro version adds:</p>
<ul>
<li>Status-based order tracking (for higher accuracy)</li>
<li>Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers)</li>
<li>Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation)</li>
</ul>
<h3>📈 STATISTICS IN WP ADMIN</h3>
<p>With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin.</p>
<h3>💎 WP FULL PICTURE FREE vs PRO</h3>
<p><a href="https://wpfullpicture.com/free-vs-pro/" rel="nofollow ugc">See Free vs Pro comparison</a></p>
<p><a href="https://wpfullpicture.com/is-wp-full-picture-for-you/" rel="nofollow ugc">Quizz: Check if Pro is for you</a></p>


Tracking and Consent Manager – WP Full Picture

All-in-one tracking and consent management. Use Google Analytics, Google Ads, Meta Pixel, and more - without breaking privacy laws.

Analytics Integration for PostHog, WP, & WC vs Tracking and Consent Manager – WP Full Picture