Constantin Oesterling

<p>This (unofficial) PostHog plugin offers visitor and user tracking for WordPress and WooCommerce websites, leveraging PostHog’s powerful analytics platform.</p>
<h4>Features</h4>
<ul>
<li><strong>Easy Setup</strong>: Configure with just your PostHog project ID</li>
<li><strong>WooCommerce Integration</strong>: Track ecommerce events including:
<ul>
<li>Product views</li>
<li>Add-to-cart actions</li>
<li>Cart updates</li>
<li>Checkout process</li>
<li>Completed orders</li>
</ul>
</li>
<li><strong>User Tracking</strong>: Capture and identify logged-in user data</li>
<li><strong>Link Click Tracking</strong>: Monitor clicks on links (affiliate links, etc.)</li>
<li><strong>PostHog Experiment Support</strong> (experimental): Run A/B tests and feature flag experiments using Gutenberg blocks</li>
<li><strong>Custom Initialization</strong>: Advanced options for custom PostHog configurations</li>
</ul>
<h4>Why Use PostHog?</h4>
<p>PostHog is an all-in-one platform that helps you build better products. It includes all the tools you need to deploy changes, observe their effect, gather feedback, and iterate from there — and it’s completely free to get started.</p>
<p>Some of the features PostHog offers include…</p>
<ul>
<li>Product and web analytics</li>
<li>Revenue tracking and surveys</li>
<li>Session recording and heatmaps</li>
<li>LLM observability and AI assistant</li>
<li>Feature flags and experimentation </li>
<li>Error tracking and issue assignment</li>
<li>Data pipelines and integrations</li>
</ul>
<p>You can create a free account with PostHog at posthog.com</p>
<h4>WooCommerce Features</h4>
<p>With WooCommerce enabled, the plugin automatically tracks:</p>
<ul>
<li>Product view events</li>
<li>Add to cart actions</li>
<li>Cart views and updates</li>
<li>Checkout progress and completion</li>
<li>Purchase events with detailed product information</li>
</ul>
<h4>Gutenberg Experiment Support</h4>
<p>Create and manage PostHog experiments directly in the Gutenberg editor. Test different content variations using PostHog feature flags without any coding.</p>
<h4>Link Click Tracking</h4>
<p>Monitor link clicks with customizable link prefixes, supporting both direct links and encoded/obfuscated links.</p>
<h3>Configuration</h3>
<h4>Basic Configuration</h4>
<ul>
<li><strong>Project ID</strong>: Your PostHog project ID (required)</li>
<li><strong>API Host</strong>: Select US or EU PostHog instance, or enter a custom URL</li>
<li><strong>Tracking Mode</strong>: Choose between tracking all visitors or only identified users</li>
</ul>
<h4>Advanced Options</h4>
<ul>
<li><strong>Debug Mode</strong>: Enable console logging for troubleshooting</li>
<li><strong>Gutenberg Experiments</strong>: Enable PostHog feature flag experiments in the Gutenberg editor</li>
<li><strong>Link Click Tracking</strong>: Track clicks on links with customizable prefixes</li>
<li><strong>Custom Mode</strong>: Override default initialization with custom PostHog script</li>
</ul>


Analytics Integration for PostHog, WP, & WC

Integrate PostHog with WordPress and WooCommerce for detailed user behavior tracking, product analytics, experimentation, and more.

Great Anthony

<p>Tagbridge is a simple, independent way to add PostHog to WordPress: PostHog for WordPress, without touching code. Enter your PostHog project API key, choose your region, and Tagbridge loads PostHog on your site with the settings you pick.</p>
<p>Tagbridge is an independent project. It is not affiliated with, endorsed by, or sponsored by PostHog. “PostHog” is a trademark of its respective owner and is used here only to describe what this plugin connects to.</p>
<h4>What it does today</h4>
<ul>
<li>Connect to PostHog Cloud (US or EU) or your own self-hosted or reverse-proxy host.</li>
<li>Your project API key is checked with a live test call before it is saved, so you know right away if it is correct.</li>
<li>Loads PostHog (posthog-js) from the host you configure, so self-hosted and reverse-proxy setups work without code.</li>
<li>Plain-language toggles for what gets captured: pageviews, autocapture (clicks and form interactions), session recording, and person profile mode.</li>
<li>Privacy-first cookieless mode that keeps visitor state in memory, so no PostHog cookie is set.</li>
<li>Identity: tie logged-in WordPress users to one PostHog person across anonymous and logged-in sessions, using a stable hashed identifier (never the raw user ID). You choose whether to identify logged-in users and which properties to send (email, name, role).</li>
<li>Server-side events: send key events (user logged in, user registered) from your own WordPress server, so they still arrive when a visitor’s browser blocks tracking. Runs on your existing hosting, with a per-event on/off switch. A failed or slow PostHog request never affects your pages.</li>
<li>WooCommerce events (when WooCommerce is active): product viewed, added to cart, checkout started, and order completed with order value and currency. The same person is tracked from the browser session through to the completed order.</li>
<li>A clean settings screen that fits WordPress and stays out of your way.</li>
</ul>
<h4>On the roadmap</h4>
<p>Planned for future releases:</p>
<ul>
<li>A no-flicker feature-flag block and shortcode evaluated on the server.</li>
<li>Optional starter dashboards created in your PostHog project.</li>
<li>WordPress Consent API support.</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to PostHog, the analytics service you configure. It is required for the plugin to do anything, because the plugin’s purpose is to send your site’s analytics to your PostHog project.</p>
<p>What is sent and when:</p>
<ul>
<li>When you save your settings in the admin, the plugin makes one request to the PostHog feature-flags endpoint (for example https://us.i.posthog.com/flags) with your project API key to confirm the key and host are valid. This request does not record any analytics event.</li>
<li>On your site’s front end, after you have connected and only when configured, the plugin loads PostHog (posthog-js) from the host you choose (PostHog US cloud, EU cloud, or your own host). PostHog then sends visitor analytics such as pageviews and, if enabled, clicks and form interactions and session recordings, to your PostHog project. The exact data depends on the toggles you choose.</li>
<li>When server-side events are enabled, your WordPress server sends those events (for example user logged in, or a completed WooCommerce order with its value and currency) directly to your configured PostHog host. This happens from your server, not the visitor’s browser.</li>
</ul>
<p>The host the data is sent to is the one you configure:</p>
<ul>
<li>US cloud: https://us.i.posthog.com</li>
<li>EU cloud: https://eu.i.posthog.com</li>
<li>Self-hosted or reverse proxy: the URL you enter</li>
</ul>
<p>PostHog terms of service: https://posthog.com/terms<br />
PostHog privacy policy: https://posthog.com/privacy</p>
<h3>Privacy</h3>
<p>No analytics are sent until you enter a PostHog project API key and connect. You control what is captured with the tracking toggles, and you can turn on cookieless mode so no PostHog cookie is set.</p>
<p>You are responsible for telling your visitors what you collect and for obtaining any consent your jurisdiction requires. Support for the WordPress Consent API is planned for a future release.</p>


Tagbridge – Deep Integration for PostHog

Independent PostHog integration for WordPress. Connect your project and send pageviews and events to PostHog. Not affiliated with PostHog.

Analytics Integration for PostHog, WP, & WC vs Tagbridge – Deep Integration for PostHog