axitrace

AxiTrace for WooCommerce connects your store to the AxiTrace server-side tracking platform at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a>. Every purchase, add-to-cart, and begin-checkout event is captured on the server and forwarded to your ad platforms — reaching customers that browser-based pixels miss entirely.
Why server-side tracking?
Browser pixels can be blocked by ad blockers, restricted by iOS Intelligent Tracking Prevention, and refused via cookie consent banners. Server-side events travel directly from your WooCommerce server to Facebook CAPI, TikTok Events API, Google Ads, and Google Analytics 4, so conversions are still recorded when the browser pixel cannot fire.
Deduplication so you never double-count
AxiTrace generates a deterministic UUID v5 event ID for every WooCommerce order. The same event ID is attached to both the browser-side purchase pixel fire and the server-side purchase event. Facebook CAPI, TikTok Events API, and Google Ads use that shared event ID to deduplicate automatically — each conversion is counted exactly once, regardless of how many times the confirmation page loads or how many pixels fire.
Server-side AddToCart events
AxiTrace sends AddToCart events server-side, triggered by the WooCommerce <code>woocommerce_add_to_cart</code> hook. This records add-to-cart activity from the server, so the event is captured even when the browser-side pixel is blocked or restricted.
Asynchronous by design — checkout never blocks
All server-side event transmissions are dispatched via WooCommerce Action Scheduler. The HTTP request to AxiTrace’s ingestion API happens in a background job, decoupled from the order placement flow. Checkout latency is unaffected even if the AxiTrace API is momentarily slow or unavailable.
Platform coverage
One plugin. One workspace key. AxiTrace routes your events to whichever ad platforms you connect in your dashboard:
<ul>
<li>Facebook / Meta — Conversions API (CAPI)</li>
<li>TikTok — Events API (server-side)</li>
<li>Google Ads — Offline Conversion Upload (GCLID-based attribution)</li>
<li>Google Analytics 4 — Measurement Protocol</li>
</ul>
HPOS and Cart/Checkout Blocks compatible
AxiTrace for WooCommerce declares compatibility with WooCommerce High-Performance Order Storage (HPOS) and the modern Cart/Checkout Blocks, so it works correctly on stores that have migrated away from legacy shortcode-based checkout.
WP Consent API support
The plugin detects the <a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a> and checks the visitor’s consent level before firing events. When no consent framework is present, the plugin fires freely (opt-out model). When a framework is present, the plugin respects the consent status for the <code>statistics</code> and <code>marketing</code> categories. This gives your store a ready compliance path without requiring you to build custom integration.
GDPR personal-data tools built in
AxiTrace registers a WordPress personal-data exporter and eraser (<code>wp_privacy_personal_data_exporters</code> / <code>wp_privacy_personal_data_erasers</code>), enabling your store to fulfill GDPR deletion requests directly from the WordPress Tools > Erase Personal Data screen.
Privacy first
Customer email addresses and phone numbers are transmitted in plain text to AxiTrace’s ingestion API at <code>stat.axitrace.com</code> and are SHA-256 hashed inside AxiTrace before being forwarded to any ad platform. No raw PII leaves the AxiTrace platform. See our Privacy Policy at <a href="https://axitrace.com/privacy/" rel="nofollow ugc">axitrace.com/privacy/</a> and the <code>== External Services ==</code> section below for the complete disclosure.
Free plugin. Paid plans for volume.
The plugin itself is free and open source (GPL v2 or later). An AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> is required. Free workspaces are available. Paid plans unlock higher event volumes, longer data retention, and priority support — see <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> for current pricing.
Requires an AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">https://axitrace.com/</a>.
<h3>External Services</h3>
This plugin connects to stat.axitrace.com — the AxiTrace event-ingestion API.
<ul>
<li>Service: AxiTrace conversion tracking SaaS.</li>
<li>Endpoint: <code>https://stat.axitrace.com/woocommerce/pixel</code> (POST).</li>
<li>When data is sent: on page views (cart, product, checkout, thank-you), add-to-cart events, begin-checkout events, and order placement / payment completion.</li>
<li>Data transmitted: order ID, plain-text billing email (hashed downstream by AxiTrace), billing phone, billing city/country/zip, order total + currency, line items (SKU, name, quantity, price), user agent, IP address, AxiTrace session/user identifiers, click-attribution cookies (fbc, fbp, gclid, ttclid, msclkid, twclid, epik, li_fat_id, sccid, rdt_cid), UTM parameters, page URL/referrer/title.</li>
<li>Why: to forward the conversion to Facebook CAPI, TikTok Events API, Google Ads, GA4, and other ad platforms configured in your AxiTrace workspace.</li>
<li>Terms of Service: https://axitrace.com/terms/</li>
<li>Privacy Policy: https://axitrace.com/privacy/</li>
</ul>
Optional first-party tracking domain
You may optionally configure a custom first-party subdomain under WooCommerce → Settings → Integrations → AxiTrace → “First-party tracking domain”. When set to e.g. <code>metrics.your-store.com</code> (which you set up in your AxiTrace workspace and verify via CNAME to <code>stat.axitrace.com</code>), the SDK and ingestion endpoint load from your own domain instead of stat.axitrace.com. The data transmitted, the endpoint path (<code>/woocommerce/pixel</code>), and the recipient (AxiTrace) remain identical — only the hostname changes. This is purely a delivery optimization that helps bypass client-side blocking; no third-party service is added.
When this field is empty, the plugin uses the default <code>stat.axitrace.com</code> endpoint described above.
Auto-detect lookup endpoint
When the merchant clicks the “Detect from AxiTrace” button on the settings page, the plugin makes a single server-to-server GET request to <code>https://axitrace.com/api/public/workspace/tracking-domain?key={public_key}</code> (AxiTrace admin host — separate from the ingestion host <code>stat.axitrace.com</code>) to look up the default verified domain registered for that workspace. The request contains only the merchant’s own workspace public key (already exposed in every browser event); no customer or visitor data is sent.

AxiTrace for WooCommerce

Server-side conversion tracking for WooCommerce — Facebook CAPI, TikTok Events API, Google Ads, and GA4 from one plugin.

Conversios

Fix missing WooCommerce conversions & improve tracking accuracy with server-side tracking
Modern browsers, privacy restrictions, and ad blockers frequently cause missing purchase conversions. This often leads to inaccurate GA4 reports, unstable ROAS, and GA4 vs WooCommerce discrepancies.
This plugin uses server-side tracking via Google Tag Manager to reduce data loss and improve conversion reporting consistency across GA4, Meta Conversions API, and Google Ads <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a>, without requiring custom code.
Conversios also offers a <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=plugin&utm_campaign=wpsstreadme" rel="nofollow ugc">Pro feature</a> that enables WooCommerce products to be discovered and purchased within Google Gemini, with purchases tracked accurately using server-side tracking (requires Google Merchant Center approval).
In a published WooCommerce case study, a global paint brand improved conversion tracking after implementing Conversios server-side tracking with GTM. Within weeks, they reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions, along with reduced GA4 vs WooCommerce reporting gaps. See the case study: 
<a href="https://www.conversios.io/case-studies/global-paint-brand-sees-90-lift-in-meta-ads-with-conversios-sst/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">Global paint brand sees 90% lift in Meta Ads with Conversios</a> 
Reviews
<blockquote>
“All-in-One solution with exceptional support. Integration is seamless and the team is responsive.” 
 @tizianokappa (<a href="https://wordpress.org/support/topic/all-in-one-solution-with-exceptional-support/" rel="ugc">Read full review</a>)
</blockquote>
<h3>What Problem We Solve</h3>
Server-side tracking is powerful, but the setup is often complicated and error-prone. Store owners typically need to create a GTM Server Container, configure Google Cloud hosting, manually build tags, and implement reliable WooCommerce dataLayer events.
This plugin removes that complexity. It provides an automated setup that includes GTM configuration, a Google Cloud server for server-side GTM, and pre-configured WooCommerce dataLayer events.
You can complete the setup with no custom coding in about 15 minutes and start sending reliable Purchase and Checkout conversion data to GA4, Meta Conversions API, and Google Ads <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a>, and other supported ad platforms.
In some cases, orders are completed successfully but never reported to analytics or ad platforms because the customer does not return to the WooCommerce order confirmation page(thank-you page) after payment.
Conversios <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a> includes an Order Recovery Engine that automatically detects such missed orders and sends the conversions to GA4, Google Ads, and Meta using server-side APIs to maintain accurate reporting.
<h3>Features We Provided</h3>
1. Supported Platforms & Server-Side Setup
Improve conversion accuracy and send reliable ecommerce data to analytics and multiple advertising platforms from a single setup:
<ul>
<li>Google Analytics 4 (GA4)</li>
<li>Google Ads <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Meta Ads via Conversions API</li>
<li>TikTok Ads </li>
<li>Snapchat Ads</li>
</ul>
The plugin includes an automated server-side setup using Google Tag Manager and a Google Cloud server provided as part of the configuration. This removes the need to create or manage server infrastructure manually.
2. First Party Cookie Implementations
Enables first-party cookie tracking to help reduce conversion loss caused by third-party cookie restrictions on Safari and iOS browsers.
3. Reporting & Insights
Store owners often need to compare conversions across GA4, ad platforms, and WooCommerce, which can make reporting slow and confusing. Conversios brings key reports into one place so you can review performance and validate tracking faster.
View and analyze your tracking data through platform-specific reports:
<ul>
<li>GA4 basic reporting for events and conversions</li>
<li>GA4 Ecommerce funnel reporting</li>
<li>Google Ads conversion reporting <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Meta Ads conversion reporting</li>
</ul>
These reports help validate tracking, monitor conversion performance, and compare platform data with WooCommerce orders.
<h3>Premium Features</h3>
Upgrade for higher tracking capacity and advanced setup assistance. <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=plugin&utm_campaign=wpsstreadme" rel="nofollow ugc">See pricing</a>
<ul>
<li>Higher server-hit limits for high-traffic WooCommerce stores</li>
<li>Assistance with server-side GTM and conversion API configuration</li>
<li>Priority support (email and WhatsApp)</li>
<li>Help with Consent Mode v2 and custom add to cart tracking when required</li>
<li>Enhanced Conversions support for Google Ads <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a></li>
<li>
Order Recovery Engine <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a>: Automatically detects WooCommerce orders that were completed but not tracked and sends the missing purchase conversions to GA4, Google Ads, and Meta. This helps keep your ad reports accurate and prevents lost conversion data.
</li>
<li>
Universal Commerce Protocol (UCP) <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=plugin&utm_campaign=wpsstreadme" rel="nofollow ugc">Pro Plan</a>
<ul>
<li>Helps your WooCommerce products get discovered in supported AI shopping experiences (such as Google Gemini). </li>
<li>Conversios connects your WooCommerce product catalog with Google Merchant Center and tracks purchases that originate from these AI shopping experiences using server-side tracking. </li>
<li>Customers can discover and complete purchases directly within Google Gemini, while Conversios ensures those conversions are accurately recorded in GA4 and ad platforms. 
This results in better product visibility and prevents missing purchase conversion data. 
Requires Google Merchant Center approval.</li>
</ul>
</li>
</ul>
<h3>Supported Payment Methods</h3>
Purchase conversion tracking works with common WooCommerce payment gateways, including:
<ul>
<li>Stripe</li>
<li>PayPal</li>
<li>WooCommerce Payments</li>
<li>Authorize.Net</li>
<li>Razorpay</li>
</ul>
Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page.
Any payment gateway that returns users to this page after successful payment will be tracked correctly.
<h3>Supported WooCommerce Events</h3>
Conversios tracks the complete WooCommerce shopping journey using standard ecommerce events:
Store and product browsing 
– page_view (page visit) 
– view_item_list (category / product list) 
– select_item (product clicked) 
– view_item (product page)
Cart actions 
– add_to_cart (add to cart) 
– remove_from_cart (remove from cart) 
– view_cart (cart page)
Checkout steps 
– begin_checkout (checkout started) 
– add_shipping_info (shipping selected) 
– add_payment_info (payment selected)
Purchase 
– purchase (order completed)
Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization. Get help with us at <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a>
<h3>Consent Mode v2 Support</h3>
<ul>
<li>Consent Mode v2 (works with your CMP): Conversios does not provide a consent banner. Tracking behavior is controlled based on your existing CMP settings. 
For Consent Mode setup and configuration assistance, contact our support team at <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a>.</li>
</ul>
<h3>Best Fit for Which Stores</h3>
-Woocommerce DTC brand and stores running paid ads and needing more consistent purchase conversion reporting in GA4 and ad platforms 
– WooCommerce stores selling physical or digital products where purchase conversions drive ROAS decisions 
– High-traffic WooCommerce stores requiring server-side tracking capacity beyond browser-only limitations.
<h3>Setup in Minutes & Faster Time to Value</h3>
Get started in about 15 minutes with a no-code setup. Because Conversios combines multi-platform tracking and reporting in one plugin, there is no need to install or manage multiple separate plugins.
<h3>Support</h3>
Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a> or chat with us on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.
You can also use our free tool to quickly check if tracking is working or not on your site and overall website tracking score: 
<a href="https://www.conversios.io/website-tracking-checker-tool/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=plugin&utm_campaign=wpsstreadm" rel="nofollow ugc">Website Tracking Checker Tool</a>
Troubleshooting guide for validating server-side GTM: 
<a href="https://www.conversios.io/blog/validate-server-side-gtm/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=plugin&utm_campaign=wpsstreadm" rel="nofollow ugc">How to validate server-side GTM</a>
<h3>Privacy Policy</h3>
You can view our detailed privacy policy <a href="https://www.conversios.io/privacy-policy/?utm_source=wpsstreadme&utm_medium=readmecontent&utm_campaign=wpsstreadme" rel="nofollow ugc">here</a>.
<h3>Third-Party Services</h3>
Google APIs – authentication and data exchange. 
<a href="https://developers.google.com/terms" rel="nofollow ugc">Terms</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy</a>
Google Tag Manager – tag management. 
<a href="https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/" rel="nofollow ugc">Terms</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy</a>
Google Analytics – traffic and event reporting. 
<a href="https://marketingplatform.google.com/about/analytics/terms/us/" rel="nofollow ugc">Terms</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy</a>
Tatvic API – supplementary plugin functionality. 
<a href="https://www.tatvic.com/privacy-policy/" rel="nofollow ugc">Privacy</a>

Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads

Fix missing WooCommerce conversions using server-side GTM tracking. Improve GA4, Google Ads & Meta Conversions API accuracy.

AxiTrace for WooCommerce vs Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads