Marty Spellerberg

<p>This is a (very) simple plugin for embedding a Google Analytics (GA) tracking code in your site. It has two features:</p>
<ul>
<li>It stores the GA code as a site setting. This means no modifying theme files, which is especially useful in a Multisite context;</li>
<li>The GA code is NOT inserted for logged-in users, meaning you won’t run up your visitor counts as you administer your site;</li>
</ul>
<p>And that’s it! It works with Google’s “Asynchronous” tracking code, which goes in the page’s head.</p>


Carolyn Google Analytics

A (very) simple plugin for embedding a Google Analytics tracking code in your WordPress site.

Ben Marshall

<p>A powerful site referrer analytics plugin. Get insights into types of referring traffic, automated <a href="https://support.google.com/analytics/answer/1033863" rel="nofollow ugc">GA campaign URLs</a>, and useful tracking data for advanced reporting, conversation tracking, and 3rd-party integration.</p>
<h4>On-site Reporting & Statistics</h4>
<p>A powerful tool that allows owners to gain valuable insights into referring traffic. View on-site reporting and statistics with interactive visual graphs and detailed logging including:</p>
<ul>
<li>GDPR & <a href="https://www.benmarshall.me/ccpa-compliance/" rel="nofollow ugc">CCPA compliant</a></li>
<li>Date & time users were referred</li>
<li>IP addresses of referred users & their <a href="https://benmarshall.me/html5-geolocation/" rel="nofollow ugc">geolocation</a></li>
<li>Types of referring traffic: <em>organic, bots, referral, etc.</em></li>
<li>Human-readable referrers (ex. Google, Facebook, etc.)</li>
<li>Referred destination URLs & top landing pages from referrers</li>
<li>Toplists of referrers, types of referrers, popular landing pages & more</li>
<li>Helpful recommendations to block known malicious referrers</li>
</ul>
<h4>Automated Google Analytics Integration</h4>
<p>Automatically track <a href="https://support.google.com/analytics/answer/1033863" rel="nofollow ugc">Google Analytics campaign data</a> via automated URLs from referring sources — no need to manually generate campaign URLs!</p>
<p>Here’s how it works:</p>
<ol>
<li>User visits the site from a referring URL like Google</li>
<li>It retrieves & parses the referrers info</li>
<li>Smart redirect with UTM parameters added (i.e. <code>utm_source</code>, <code>utm_medium</code> and <code>utm_campaign</code>)</li>
</ol>
<p>When cookies are enabled, last known UTM values and referrer info is stored and can be accessed for advanced reporting, conversion tracking, etc.</p>


Referrer Analytics

Track & store where users come from for enhanced reporting in Google Analytics, on-site statistics, conversion tracking & more.

Carolyn Google Analytics vs Referrer Analytics