Hugo Carvalho

Attribution usually breaks somewhere between the ad click and the conversion. ClickTrail makes it survive: cached pages, dynamic forms, multi-page journeys, repeat visits, and consent requirements.
ClickTrail keeps the source of the visit, not a profile of the visitor. Capture is first-party and consent-aware: the plugin does not call external services to identify or enrich visitors, and data only leaves your site through integrations you enable yourself (GTM, webhooks, server-side delivery).
ClickTrail stores first-touch and last-touch attribution from the landing page and keeps it available until the conversion point, where it becomes usable inside WordPress:
<ul>
<li>WooCommerce orders</li>
<li>supported forms</li>
<li>browser events</li>
<li>optional server-side delivery</li>
</ul>
In WooCommerce, ClickTrail stores attribution on the order, pushes enriched purchase events on the thank-you page, and can optionally emit GA4-style storefront events for <code>view_item</code>, <code>view_item_list</code>, <code>view_cart</code>, <code>add_to_cart</code>, <code>remove_from_cart</code>, and <code>begin_checkout</code>, plus post-purchase milestones, through the same ClickTrail pipeline.
<h4>Pick a starting path</h4>
<ul>
<li>WooCommerce store: enable Capture and WooCommerce. Orders carry campaign context from day one; add storefront events later if you want funnel signals.</li>
<li>Lead-gen forms: enable Capture and Forms. Contact Form 7 and Fluent Forms get hidden fields automatically; Gravity Forms and WPForms fill the <code>ct_*</code> fields you add.</li>
<li>GTM / sGTM stack: enable Capture, Events, and Delivery. Browser events push to the <code>dataLayer</code>, and the server-side adapters feed sGTM or platform APIs directly.</li>
</ul>
<h4>What problems it solves</h4>
<ul>
<li>No paid order reports as “direct”: Paid traffic often ends up looking like direct traffic by the time an order is placed. ClickTrail stores attribution on the order and keeps purchase reporting tied to campaign context.</li>
<li>No checkout journey goes dark: WooCommerce storefront journeys can emit opt-in <code>view_item</code>, <code>view_item_list</code>, <code>view_cart</code>, <code>add_to_cart</code>, <code>remove_from_cart</code>, and <code>begin_checkout</code> signals through the same ClickTrail event layer used elsewhere in the plugin.</li>
<li>No cached or AJAX-rendered form drops attribution: Hidden fields often break on cached pages or dynamically rendered forms. ClickTrail includes client-side fallback and dynamic-content support.</li>
<li>No cross-domain hop breaks continuity: Approved link decoration and attribution tokens keep continuity between domains or subdomains.</li>
<li>No consent signal is ignored: Consent controls, browser events, webhook intake, and server-side transport live in the same plugin and respect the same consent state.</li>
</ul>
<h4>Core capabilities</h4>
<ul>
<li>Capture: first-touch and last-touch UTMs, major ad click IDs, and referrers with automatic organic/social/referral fallback when UTMs are absent.</li>
<li>WooCommerce: checkout attribution persistence, thank-you purchase event push, enriched commerce payloads, optional storefront commerce events, and optional order-status milestones.</li>
<li>Forms: automatic hidden-field enrichment for Contact Form 7 and Fluent Forms, compatible hidden-field population for Gravity Forms and WPForms, client-side fallback, dynamic form support, and WhatsApp attribution continuity.</li>
<li>Events: browser event collection with <code>dataLayer</code> pushes, canonical REST intake, webhook ingestion, lifecycle updates, one-time WordPress follow-up events such as <code>login</code>, <code>sign_up</code>, and <code>comment_submit</code>, and optional WooCommerce storefront events.</li>
<li>Delivery: optional server-side transport, retry queue, diagnostics, consent-aware dispatch, and failure telemetry.</li>
</ul>
<h4>Recent additions</h4>
Recent releases extended the Gravity Forms integration with channel classification, merge tags, and per-form controls:
<ul>
<li>Channel classification: every GF entry now receives a <code>ct_ft_channel</code> value — a human-readable label such as Google Ads, ChatGPT, or Mailchimp — derived from click IDs, UTM parameters, or referrer context. A server-side fallback covers sessions where JS attribution was unavailable.</li>
<li>Expanded click ID capture: six additional click IDs (Reddit <code>rdt_cid</code>, Pinterest <code>pin_cid</code>, Snapchat <code>snap_cid</code>, Mailchimp <code>mc_cid</code> / <code>mc_eid</code>, and Display & Video 360 <code>dclid</code>) are now captured and stored.</li>
<li>Merge tags: nine <code>{clicutcl_*}</code> merge tags are available in GF notifications and confirmations, including <code>{clicutcl_channel}</code>, <code>{clicutcl_click_id}</code>, and seven UTM-based tags.</li>
<li>Per-form toggle: attribution tracking can be enabled or disabled per form via a dedicated ClickTrail section in Gravity Forms form settings.</li>
<li>Admin QA mode: attribution data is stored in <code>sessionStorage</code> only when a <code>manage_options</code> user is logged in, preventing admin browsing from appearing in attribution reports.</li>
<li>sessionStorage fallback: attribution capture now falls back to <code>sessionStorage</code> when the browser blocks cookies.</li>
<li>Minification protection: ClickTrail script tags carry exclusion attributes recognised by Autoptimize, Cloudflare Rocket Loader, WP Rocket, and LiteSpeed Cache (corrected attribute set in 1.7.0).</li>
</ul>
<h4>Current admin structure</h4>
The main settings experience is organized by capability:
<ul>
<li>Capture</li>
<li>Forms</li>
<li>Events</li>
<li>Delivery</li>
</ul>
Operational screens stay separate:
<ul>
<li>Logs</li>
<li>Diagnostics</li>
</ul>
<h4>Supported integrations</h4>
<ul>
<li>Forms: Contact Form 7, Elementor Forms (Pro), Fluent Forms, Gravity Forms, Ninja Forms, WPForms</li>
<li>Commerce: WooCommerce</li>
<li>CMP sources: ClickTrail banner, Cookiebot, OneTrust, Complianz, GTM, custom</li>
<li>Webhook providers: Calendly, HubSpot, Typeform</li>
<li>Server-side adapters: Generic collector, sGTM, Meta CAPI, Google Ads / GA4, LinkedIn CAPI, Pinterest Conversions API, TikTok Events API</li>
</ul>
<h4>Forms behavior by plugin</h4>
<ul>
<li>Contact Form 7 and Fluent Forms: ClickTrail can add hidden attribution fields automatically.</li>
<li>Gravity Forms and WPForms: ClickTrail can populate matching hidden fields you add to the form.</li>
<li>Recommended for Gravity Forms and WPForms: add the hidden fields you want stored or exported, and ClickTrail will fill them.</li>
<li>Elementor Forms (Pro): ClickTrail uses the available submission hooks and attribution fallback, not automatic hidden-field injection.</li>
<li>Ninja Forms: ClickTrail stores attribution with the submission and surfaces it in the submission record, not as automatic hidden-field injection.</li>
</ul>
<h4>Supported click IDs</h4>
<ul>
<li>Google: <code>gclid</code>, <code>wbraid</code>, <code>gbraid</code></li>
<li>Meta: <code>fbclid</code></li>
<li>TikTok: <code>ttclid</code></li>
<li>Microsoft: <code>msclkid</code></li>
<li>X / Twitter: <code>twclid</code></li>
<li>LinkedIn: <code>li_fat_id</code></li>
<li>Snapchat: <code>sccid</code></li>
<li>Pinterest: <code>epik</code></li>
</ul>
<h4>Additional capture fields</h4>
<ul>
<li>Extended UTMs: <code>utm_id</code>, <code>utm_source_platform</code>, <code>utm_creative_format</code>, <code>utm_marketing_tactic</code></li>
<li>Browser/platform identifiers: <code>fbc</code>, <code>fbp</code>, <code>_ttp</code>, <code>li_gc</code>, <code>ga_client_id</code>, <code>ga_session_id</code></li>
</ul>

ClickTrail – UTM, Click ID & Ad Tracking (with Consent)

Consent-aware attribution for WooCommerce, WordPress forms, and event flows. Capture UTMs and click IDs across conversion paths.

Conversios

Fix missing WooCommerce conversions & improve tracking accuracy with server-side tracking
Modern browsers, privacy restrictions, and ad blockers frequently cause missing purchase conversions. This often leads to inaccurate GA4 reports, unstable ROAS, and GA4 vs WooCommerce discrepancies.
This plugin uses server-side tracking via Google Tag Manager to reduce data loss and improve conversion reporting consistency across GA4, Meta Conversions API, and Google Ads <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a>, without requiring custom code.
Conversios also offers a <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=plugin&utm_campaign=wpsstreadme" rel="nofollow ugc">Pro feature</a> that enables WooCommerce products to be discovered and purchased within Google Gemini, with purchases tracked accurately using server-side tracking (requires Google Merchant Center approval).
In a published WooCommerce case study, a global paint brand improved conversion tracking after implementing Conversios server-side tracking with GTM. Within weeks, they reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions, along with reduced GA4 vs WooCommerce reporting gaps. See the case study: 
<a href="https://www.conversios.io/case-studies/global-paint-brand-sees-90-lift-in-meta-ads-with-conversios-sst/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">Global paint brand sees 90% lift in Meta Ads with Conversios</a> 
Reviews
<blockquote>
“All-in-One solution with exceptional support. Integration is seamless and the team is responsive.” 
 @tizianokappa (<a href="https://wordpress.org/support/topic/all-in-one-solution-with-exceptional-support/" rel="ugc">Read full review</a>)
</blockquote>
<h3>What Problem We Solve</h3>
Server-side tracking is powerful, but the setup is often complicated and error-prone. Store owners typically need to create a GTM Server Container, configure Google Cloud hosting, manually build tags, and implement reliable WooCommerce dataLayer events.
This plugin removes that complexity. It provides an automated setup that includes GTM configuration, a Google Cloud server for server-side GTM, and pre-configured WooCommerce dataLayer events.
You can complete the setup with no custom coding in about 15 minutes and start sending reliable Purchase and Checkout conversion data to GA4, Meta Conversions API, and Google Ads <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a>, and other supported ad platforms.
In some cases, orders are completed successfully but never reported to analytics or ad platforms because the customer does not return to the WooCommerce order confirmation page(thank-you page) after payment.
Conversios <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a> includes an Order Recovery Engine that automatically detects such missed orders and sends the conversions to GA4, Google Ads, and Meta using server-side APIs to maintain accurate reporting.
<h3>Features We Provided</h3>
1. Supported Platforms & Server-Side Setup
Improve conversion accuracy and send reliable ecommerce data to analytics and multiple advertising platforms from a single setup:
<ul>
<li>Google Analytics 4 (GA4)</li>
<li>Google Ads <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Meta Ads via Conversions API</li>
<li>TikTok Ads </li>
<li>Snapchat Ads</li>
</ul>
The plugin includes an automated server-side setup using Google Tag Manager and a Google Cloud server provided as part of the configuration. This removes the need to create or manage server infrastructure manually.
2. First Party Cookie Implementations
Enables first-party cookie tracking to help reduce conversion loss caused by third-party cookie restrictions on Safari and iOS browsers.
3. Reporting & Insights
Store owners often need to compare conversions across GA4, ad platforms, and WooCommerce, which can make reporting slow and confusing. Conversios brings key reports into one place so you can review performance and validate tracking faster.
View and analyze your tracking data through platform-specific reports:
<ul>
<li>GA4 basic reporting for events and conversions</li>
<li>GA4 Ecommerce funnel reporting</li>
<li>Google Ads conversion reporting <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Meta Ads conversion reporting</li>
</ul>
These reports help validate tracking, monitor conversion performance, and compare platform data with WooCommerce orders.
<h3>Premium Features</h3>
Upgrade for higher tracking capacity and advanced setup assistance. <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=plugin&utm_campaign=wpsstreadme" rel="nofollow ugc">See pricing</a>
<ul>
<li>Higher server-hit limits for high-traffic WooCommerce stores</li>
<li>Assistance with server-side GTM and conversion API configuration</li>
<li>Priority support (email and WhatsApp)</li>
<li>Help with Consent Mode v2 and custom add to cart tracking when required</li>
<li>Enhanced Conversions support for Google Ads <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a></li>
<li>
Order Recovery Engine <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=profeature&utm_campaign=wpsstreadme" rel="nofollow ugc">(Pro)</a>: Automatically detects WooCommerce orders that were completed but not tracked and sends the missing purchase conversions to GA4, Google Ads, and Meta. This helps keep your ad reports accurate and prevents lost conversion data.
</li>
<li>
Universal Commerce Protocol (UCP) <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=plugin&utm_campaign=wpsstreadme" rel="nofollow ugc">Pro Plan</a>
<ul>
<li>Helps your WooCommerce products get discovered in supported AI shopping experiences (such as Google Gemini). </li>
<li>Conversios connects your WooCommerce product catalog with Google Merchant Center and tracks purchases that originate from these AI shopping experiences using server-side tracking. </li>
<li>Customers can discover and complete purchases directly within Google Gemini, while Conversios ensures those conversions are accurately recorded in GA4 and ad platforms. 
This results in better product visibility and prevents missing purchase conversion data. 
Requires Google Merchant Center approval.</li>
</ul>
</li>
</ul>
<h3>Supported Payment Methods</h3>
Purchase conversion tracking works with common WooCommerce payment gateways, including:
<ul>
<li>Stripe</li>
<li>PayPal</li>
<li>WooCommerce Payments</li>
<li>Authorize.Net</li>
<li>Razorpay</li>
</ul>
Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page.
Any payment gateway that returns users to this page after successful payment will be tracked correctly.
<h3>Supported WooCommerce Events</h3>
Conversios tracks the complete WooCommerce shopping journey using standard ecommerce events:
Store and product browsing 
– page_view (page visit) 
– view_item_list (category / product list) 
– select_item (product clicked) 
– view_item (product page)
Cart actions 
– add_to_cart (add to cart) 
– remove_from_cart (remove from cart) 
– view_cart (cart page)
Checkout steps 
– begin_checkout (checkout started) 
– add_shipping_info (shipping selected) 
– add_payment_info (payment selected)
Purchase 
– purchase (order completed)
Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization. Get help with us at <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a>
<h3>Consent Mode v2 Support</h3>
<ul>
<li>Consent Mode v2 (works with your CMP): Conversios does not provide a consent banner. Tracking behavior is controlled based on your existing CMP settings. 
For Consent Mode setup and configuration assistance, contact our support team at <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a>.</li>
</ul>
<h3>Best Fit for Which Stores</h3>
-Woocommerce DTC brand and stores running paid ads and needing more consistent purchase conversion reporting in GA4 and ad platforms 
– WooCommerce stores selling physical or digital products where purchase conversions drive ROAS decisions 
– High-traffic WooCommerce stores requiring server-side tracking capacity beyond browser-only limitations.
<h3>Setup in Minutes & Faster Time to Value</h3>
Get started in about 15 minutes with a no-code setup. Because Conversios combines multi-platform tracking and reporting in one plugin, there is no need to install or manage multiple separate plugins.
<h3>Support</h3>
Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a> or chat with us on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.
You can also use our free tool to quickly check if tracking is working or not on your site and overall website tracking score: 
<a href="https://www.conversios.io/website-tracking-checker-tool/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=plugin&utm_campaign=wpsstreadm" rel="nofollow ugc">Website Tracking Checker Tool</a>
Troubleshooting guide for validating server-side GTM: 
<a href="https://www.conversios.io/blog/validate-server-side-gtm/?plugin_name=sst&utm_source=wpsstreadme&utm_medium=plugin&utm_campaign=wpsstreadm" rel="nofollow ugc">How to validate server-side GTM</a>
<h3>Privacy Policy</h3>
You can view our detailed privacy policy <a href="https://www.conversios.io/privacy-policy/?utm_source=wpsstreadme&utm_medium=readmecontent&utm_campaign=wpsstreadme" rel="nofollow ugc">here</a>.
<h3>Third-Party Services</h3>
Google APIs – authentication and data exchange. 
<a href="https://developers.google.com/terms" rel="nofollow ugc">Terms</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy</a>
Google Tag Manager – tag management. 
<a href="https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/" rel="nofollow ugc">Terms</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy</a>
Google Analytics – traffic and event reporting. 
<a href="https://marketingplatform.google.com/about/analytics/terms/us/" rel="nofollow ugc">Terms</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy</a>
Tatvic API – supplementary plugin functionality. 
<a href="https://www.tatvic.com/privacy-policy/" rel="nofollow ugc">Privacy</a>

Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads

Fix missing WooCommerce conversions using server-side GTM tracking. Improve GA4, Google Ads & Meta Conversions API accuracy.

ClickTrail – UTM, Click ID & Ad Tracking (with Consent) vs Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads