Dropavif

DropAvif Image Optimizer is not just a compression tool—it is a complete image delivery platform for WordPress.
We solve the modern web’s biggest challenge: balancing visual quality with lightning-fast load times. Unlike legacy plugins that struggle with server limits, DropAvif offloads 100% of the processing work to our dedicated optimization cloud.
Whether you are a photographer protecting your work with watermarks, an agency managing 50 sites via WP-CLI, or an eCommerce giant needing instant product page loads, DropAvif is built for you.
<h3>💡 Why DropAvif is the Superior Choice in 2025</h3>
<h4>🧠 Exclusive “Smart Format Selection” Technology</h4>
Stop guessing between WebP and AVIF. Our cloud engine generates both next-gen formats, analyzes them in real-time against the original, and automatically serves the absolute smallest file to your visitor. 
* Result: You get the extreme compression of AVIF where it shines, and the efficiency of WebP where it’s better. You never leave performance gains on the table.
<h4>☁️ Zero-Load Cloud Architecture</h4>
Traditional plugins use your server’s CPU (GD/Imagick) to compress images. This causes timeouts, failed uploads, and slows down your dashboard. 
DropAvif is different. We send your images to our powerful API. Your server stays fast, and we handle the heavy lifting. 
* Process 50,000+ images in the background without slowing down your site. 
* No timeouts on shared hosting. 
* Resume capability automatically handles interruptions.
<h4>👁️ Perceptual “Smart Optimization” (AI)</h4>
Our flagship compression engine uses perceptual analysis (SSIM) to understand what the human eye actually sees. It intelligently removes invisible data while preserving critical edges, textures, and colors. 
* Result: Images are up to 80% lighter than originals but look virtually identical.
<h3>🛡️ Professional Image Protection: Watermarking</h3>
Protect your intellectual property automatically without touching your original files. 
* Non-Destructive: The watermark is applied only to the optimized WebP and AVIF versions served to visitors. Your original source file remains clean and safe. 
* Cloud-Powered: Watermarking happens in the cloud during conversion, ensuring perfect quality and transparency handling. 
* Flexible Control: Position the watermark anywhere (9 anchor points), adjust opacity, scale, and padding.
<h3>📸 Comprehensive Image Features</h3>
Next-Generation Format Conversion 
* AVIF Conversion: The future of images. Offers superior compression (often 50% smaller than WebP) and HDR color support. 
* WebP Conversion: The modern standard. Fully supported by all browsers. 
* Automatic Fallbacks: We use advanced server rules (.htaccess / Nginx). If a browser doesn’t support AVIF, we serve WebP. If it doesn’t support WebP, we serve the original. Zero broken images.
Massive Bulk Optimization 
* Asynchronous Engine: Optimize your entire library in the background. You can close the browser tab and let DropAvif work its magic. 
* Directory Scanning: DropAvif optimizes everything, not just the Media Library. 
 * <code>/wp-content/uploads/</code> 
 * <code>/wp-content/themes/</code> (Optimize theme assets!) 
 * <code>/wp-content/plugins/</code> (Optimize images from other plugins!) 
 * Any custom folder you define.
Before & After Comparison 
* Visual Proof: Use our built-in comparison tool in the Media Library to see the quality difference and file size savings for any specific image side-by-side.
<h3>⚡ Core Web Vitals & Performance Suite</h3>
It’s not just about file size—it’s about how the browser loads the page.
Advanced Lazy Loading 
* Smart Loading: Only load images, iframes, and videos when they enter the viewport. 
* Native Support: Utilizes browser-native lazy loading attributes for maximum performance. 
* Video Placeholders: Replaces heavy YouTube/Vimeo iframes with a lightweight preview image. The video resource only loads when the user clicks “Play.”
Critical Image Preloading (LCP) 
* LCP Optimization: Automatically identifies and preloads the Largest Contentful Paint (LCP) image (usually the hero banner) to instantly boost your Google Lighthouse score.
Layout Shift (CLS) Fixes 
* Missing Dimensions: Automatically scans your HTML and adds missing <code>width</code> and <code>height</code> attributes to <code><img></code> tags to prevent content jumping as images load.
<h3>🔌 Deep Ecosystem Integration</h3>
DropAvif is engineered to work seamlessly with the tools you already use.
Smart SEO Sitemaps 
* Yoast SEO & Rank Math: We automatically update the image URLs in your XML sitemaps. This ensures Google bots index your optimized WebP/AVIF versions instead of the heavy originals, boosting your SEO rankings.
Page Builders & Galleries 
* Full Compatibility: Automatically detects and optimizes images added by Elementor, WPBakery, Divi, Beaver Builder, and Gutenberg. 
* Gallery Support: Native support for NextGen Gallery, Modula, and FooGallery.
eCommerce Ready 
* WooCommerce: Optimize thousands of product variations without slowing down the checkout flow.
CDN Support 
* Cloudflare API: Connect your Cloudflare account directly. The plugin will automatically purge the Cloudflare cache for specific images whenever they are optimized, ensuring users always see the latest version.
<h3>💻 Full WP-CLI Integration (For Developers)</h3>
Manage optimization entirely from the command line. Perfect for agencies, cron jobs, and automated deployment pipelines.
<ul>
<li>Regenerate: Run bulk conversions or force re-optimization.
<ul>
<li><code>$ wp media-optimizer regenerate</code></li>
<li><code>$ wp media-optimizer regenerate --force</code></li>
</ul>
</li>
<li>Automate: Script the optimization process across multiple sites without ever logging into the WordPress dashboard.</li>
</ul>
<h3>🔧 Advanced Control for Agencies</h3>
Role-Based Upload Policies 
Stop clients or editors from uploading massive, unoptimized photos that kill your server storage. 
* Set Max File Size (e.g., 5MB) limits per user role. 
* Set Max Image Dimensions (e.g., 2000px width) limits per user role.
Granular Exclusions 
Complete control over what gets optimized. Exclude by: 
* Path/URL: e.g., <code>/sensitive-documents/</code> 
* Filename Pattern: e.g., <code>banner-hq-*.jpg</code> 
* Thumbnail Size: Keep your full-resolution originals untouched while optimizing only the thumbnails.
<h3>🛡️ Safety, Backup & Privacy</h3>
<ul>
<li>Originals are Read-Only: We never overwrite your original files. We create optimized copies in a separate folder.</li>
<li>One-Click Restore: Don’t like the result? Revert to the original image instantly.</li>
<li>Backup Friendly: Option to exclude the <code>media-optimizer-files</code> directory from backup plugins (UpdraftPlus, etc.) to save massive amounts of backup storage space (since optimized files can always be regenerated).</li>
</ul>
<h3>💸 Pricing Model</h3>
DropAvif Free: 
* Unlimited Local WebP conversion (using your server). 
* Unlimited Lazy Load, Preload, and Watermarking features. 
* 200 Free Cloud Credits (one-time) to test AVIF conversion and “Smart Optimization”.
DropAvif API: 
* Cloud AVIF Conversion: Unlock the most efficient compression. 
* Smart Format Selection: The “Best of Both Worlds” engine. 
* Smart Optimization: Higher quality, lower size (SSIM-based). 
* Priority Queue: Skip the line for faster processing. 
* Upload Policies: Restrict user uploads.
<a href="https://dropavif.com/" rel="nofollow ugc">Check out our plans and get started for free!</a>

DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images

🚀 Unique for image optimization. Cloud-based AVIF & WebP conversion, Smart Format Selection, Watermarking, and Lazy Load. Zero server load.

Imagify Image Optimizer

WP Rocket

<h4>🏆 The Best Image Optimization Plugin For WordPress</h4>
<a href="https://imagify.io/" rel="nofollow ugc">Imagify</a> is the most advanced image optimization plugin to help you optimize images. In fact, you can easily resize and compress images, and convert them to WebP and Avif. You can now use its power directly in WordPress to optimize images and reduce the weight of the photos you want to add to your site – image optimization is all done with just one click and without sacrificing their quality.
Imagify is the best WordPress image optimizer. Image optimization is simple and straightforward. The plugin lets you optimize images in one go with its asynchronous bulk optimization option. You can resize your images on the fly – they will be automatically optimized at the best compression level. If needed, you can always restore your images to their original versions.
On top of optimizing images, you’ll choose the best AVIF and WebP converter plugin for WordPress. Imagify also converts your images to WebP and AVIF, the next-gen formats for lighter images that will speed up your WordPress site, improve user experience, and even SEO. Convert WebP and convert AVIF will make a difference in image optimization, you’ll see that from yourself.
Lastly, it’s easy to use the best image compression plugin for better site performance. Speed up your WordPress site and improve Core Web Vitals thanks to Imagify’s state-of-the-art image optimization process.
Our video explains why Imagify is the easiest image optimization plugin and shows how it makes your website faster thanks to lighter images.
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✨ Optimize Images – The Imagify Image Optimizer Key Features:
<ul>
<li>Resize and compress images for the most common formats, including PDF</li>
<li>Optimize images with Smart Compression to balance image optimization quality and performance automatically</li>
<li>Automatic WebP conversion</li>
<li>AVIF conversion in one click</li>
<li>Async bulk optimization</li>
</ul>
<h4>📸 Optimize Images: Resize and Compress Images Without Losing Quality</h4>
Imagify is a great image compressor and the ultimate solution to optimise images. You are able to resize and compress images from the most common image formats as well as PDF format. In case you have many images to optimize, you can also resize images in bulk thanks to our async bulk optimization option. In just one click, you will be able to compress multiple images super easily. Imagify compresses all your images in the background, so you can leave the page and not worry about anything.
Many of your high-quality images may be in sizes that are much too large. To reduce image size and compress large images, Imagify has a setting that allows you to choose a maximum width for all of your images, and if you upload images that are larger than that size, it will resize large images for you during optimization. Imagify will resize images proportionally without cropping them.
With such a great image optimizer like Imagify, you’ll get your images automatically optimized at the best compression level and quality – thanks to the Smart Compression Mode.
When using our image compression tool, Imagify, you will enjoy smaller file sizes and faster loading times. But the best part is that you will optimise images and reduce their weight without losing quality: why should you have to choose between beauty and speed? If you want to compress images, it’s now easier than ever with Imagify!
<h4>🔄 Convert to WebP and AVIF Formats</h4>
Thanks to Imagify, you can take a step further in your image optimization process. You can also convert all your images to next-gen image formats such as WebP and AVIF. WebP format, as well as the AVIF format, offers superior image compression and quality and is a way to optimise images and speed up their loading times on websites. By utilizing Imagify’s AVIF and WebP optimizer, you can efficiently convert images to these next-gen formats, saving you a precious amount of time.
With Imagify, WebP conversion and compression are indeed super easy. Wondering how the convert WebP option works? Imagify will automatically enable WebP and convert your images to WebP.
What about converting your images to AVIF? You can just select the AVIF option under the Optimization/Next-gen image format tab. Simply as that! Thanks to the best WebP and AVIF plugin for WordPress, you’ll be able to take advantage of the automatic convert WebP feature in no time, plus you’ll always have the convert AVIF option.
Imagify can also display the AVIF images directly on your front-end. But because some browser versions don’t support AVIF yet, Imagify lets you have both optimized versions of the original format images and the WebP versions ready. Imagify offers the automatic fallback. It means that it will serve the AVIF version if a visitor’s browser supports it and the WebP format if not (if you have previously converted the images to WebP).
WebP is definitively an excellent replacement for jpeg, png, and gif images, and the same goes for AVIF, which improves your image performance even further. Imagify offers WebP conversion for all image formats: you can convert gif to WebP, jpeg to WebP, and even png to WebP. You can also benefit from AVIF conversion and convert gif to AVIF, jpg and jpeg to AVIF, png to AVIF. 
Whatever your favorite image format, let Imagify optimise your images!
<h4>⚡ Optimize Images to Make Your Site Faster and Improve Core Web Vitals</h4>
Did you know that image optimization and web performance go hand in hand? In fact, when it comes to web page speed, one of the first things you should do is optimize your images. Large and heavy image sizes will indeed slow down your website and provide a bad user experience to your visitors – and that’s why you should compress images. On the contrary, when you optimise images and improve image loading speed, you should see a direct improvement in your website speed and performance. With Imagify, it’s time to say goodbye to images taking too long to load.
Images are one of the largest influencing factors in the Core Web Vitals. Image compression will ensure your images load faster and improve your overall website performance, including your Core Web Vitals metrics. If you’re looking to improve user experience and speed up your WordPress site, images are a good place to start.
Even Google tells you to take care of your images! If you have ever run a performance audit on PageSpeed Insights, you might have seen the <a href="https://imagify.io/blog/serve-next-gen-formats-wordpress/" rel="nofollow ugc">“serve images in next-gen formats”</a> opportunity popping up. Another PageSpeed Insights recommendation related to images is to <a href="https://imagify.io/blog/efficiently-encode-images-wordpress/" rel="nofollow ugc">“efficiently encode images”</a>. When you use Imagify, you will be able to address both recommendations and fix your images for a faster website.
<h4>💬 What Do Our Users Think Of Imagify?</h4>
Here’s what our users have to say about us after optimizing their images with Imagify:
<blockquote>
“Images and other media are the largest parts on your web pages (most likely). Therefore don’t forget to optimise images for the web before adding to your site. For WordPress there are many optimisation plugins available. My favourite is Imagify” — <a href="https://twitter.com/wpmark/status/1479128422395830273" rel="nofollow ugc">Mark Wilkinson</a>
”To give your images a slimming treatment, without altering them aesthetically, there is a great plugin on WordPress: Imagify. Simple, efficient and functional, it’s really worth a look.”— <a href="https://twitter.com/wpmarmite_en/status/1383072818649255937" rel="nofollow ugc">WP Marmite</a>
“Imagify is an awesome tool that is powerful & easy to use. It’s fast, rivals and surpasses other established plugins/software. Awesome!” — <a href="https://twitter.com/SRHDesign/status/663758140505235456" rel="nofollow ugc">Simon Harper</a>
“If you want to “squeeze” your images as much as possible and “trim out” your website on the highest professional level… Imagify” — <a href="https://twitter.com/Free_LanceTools/status/685503950909476865" rel="nofollow ugc">Ivica Delic</a>
“Clearly Imagify is the most awesome WordPress plugin to compress images on your website! A must try” — <a href="https://twitter.com/EricWaltR/status/679053496382038016" rel="nofollow ugc">Eric Walter</a>
</blockquote>
<h4>💰 Is Imagify Free?</h4>
You can optimize for free 20MB of images (that’s about 200 images) every month. You can also convert to the next-gen WebP format for free.
Need to compress more images? Have a look at our plans: <a href="https://imagify.io/pricing" rel="nofollow ugc">https://imagify.io/pricing</a>
<h4>💡 Want Image Optimization Tips?</h4>
If you want to optimize images and know more about using WebP images on WordPress, improving your PageSpeed score with Imagify, or compressing multiple images online, take a look at our blog: <a href="https://imagify.io/blog/" rel="nofollow ugc">https://imagify.io/blog/</a>
It’s packed with advice on image compression and so much more!
<ul>
<li><a href="https://imagify.io/blog/how-to-convert-images-to-webp/" rel="nofollow ugc">How to Convert Images to WebP on WordPress with Imagify</a></li>
<li><a href="https://imagify.io/blog/image-optimization-manual-for-wordpress/" rel="nofollow ugc">How to Optimize Images on WordPress for Performance and SEO</a></li>
<li><a href="https://imagify.io/blog/reduce-image-size-without-losing-quality/" rel="nofollow ugc">How to Reduce Image Size Without Losing Quality (and Save Space)</a></li>
<li><a href="https://imagify.io/blog/how-to-resize-compress-multiple-images-online/" rel="nofollow ugc">How to Resize and Compress Multiple Images Online (Easy Methods)</a></li>
<li><a href="https://imagify.io/blog/how-to-make-photos-load-faster-wordpress/" rel="nofollow ugc">How to Make Photos Load Faster on WordPress: 6 Key Tactics</a></li>
<li><a href="https://imagify.io/blog/optimize-images-page-speed-google/" rel="nofollow ugc">How to Optimize Images for Page Speed (and Google)</a></li>
</ul>
<h4>👥 Who Are We?</h4>
We are <a href="https://wp-media.me/" rel="nofollow ugc">WP Media</a>, the company behind WP Rocket, the best caching plugin for WordPress.
Our mission is to improve the web, we are making it faster with <a href="https://wp-rocket.me/" rel="nofollow ugc">WP Rocket</a> and lighter with Imagify.
<h4>✉️ Get In Touch!</h4>
<ul>
<li>Website: <a href="https://imagify.io" rel="nofollow ugc">Imagify.io</a></li>
<li>Contact Us: <a href="https://imagify.io/contact" rel="nofollow ugc">https://imagify.io/contact</a></li>
<li>Twitter: <a href="https://twitter.com/imagify" rel="nofollow ugc">https://twitter.com/imagify</a></li>
</ul>
<h4>🚀 Related Plugins</h4>
<ul>
<li><a href="https://wp-rocket.me/" rel="nofollow ugc">WP Rocket</a>: Best caching plugin to speed-up your WordPress website.</li>
<li><a href="https://wordpress.org/plugins/rocket-lazy-load/" rel="ugc">Lazy Load</a>: Best Lazy Load script to reduce the number of HTTP requests and improve the website’s loading time.</li>
</ul>
License: GPLv2 or later 
License URI: http://www.gnu.org/licenses/gpl-2.0.html

Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF


I am using this for quite a sometime now and must say that it gives me back good scores in Google Page Speed and Lighthouse.


Excellent Image Optimizer

Should be improved


Good UI but functionality does not work.All the time if you press optimize it showing loading and loading and optimizing and optimizing but its never end.


Does not work!

Super good


This is a great tool with an excellent support.


Great tool


It's our favorite plugin to optimize images, works good and solves the problem. 


Top plugin to optimize images

I use it on all my projects

Optimize images in 1-click: compress images, convert to WebP & AVIF, resize, and boost your site with the easiest WordPress image optimization plugin!

DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images vs Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF