David Davis

EDD Enhanced Ecommerce is a Free Plugin for Easy Digital Downloads stores which allows you to use Google Analytics – Enhanced Ecommerce.You can track the user behavior across your e-commerce store starting from download views to thank you page. Enhanced Ecommerce is only supported by Universal Analytics.
<h3>Note :</h3>
<h3>Please follow <a href="https://wordpress.org/plugins/edd-enhanced-ecommerce/#installation" rel="ugc">these</a> installation instruction.</h3>
<h4>Features of Plugin</h4>
<ol>
<li>Quick & Easy installation from the wordpress interface</li>
<li>Supports the 4 Reports in Enhanced Ecommerce
<ul>
<li>Shopping Behaviour Report</li>
<li>Checkout Behaviour Report</li>
<li>Product Performance Report</li>
<li>Sales Performance Report</li>
</ul>
</li>
<li>Supports Guest checkout functionality</li>
<li>Captures Download Impressions, Add to Cart & Download Clicks events on downloads’ category page </li>
<li>Captures Download Impressions, Add to Cart & Download Clicks events on download page</li>
<li>Set your local currency</li>
<li>Google Analytics Opt Out</li>
<li>IP Anonymization</li>
</ol>
<h4>Installation Instructions</h4>
<ul>
<li>
Enable Enhanced E-commerce for your profile/view. This is a profile / view level setting and can be accessed under Admin > View > E-commerce Settings
</li>
<li>
Add meaningful labels for your checkout steps. We recommend you to label as, Step 1 : Checkout View; Step 2 : Billing Info; Step 3 : Proceed to payment
</li>
<li>
Activate our plug-in from the Settings page. You can access the setting page from sidebar EDD Enhanced Ecommerce
</li>
<li>
Find “Add Enhanced Ecommerce Tracking Code” in the settings page and check the box to add the tracking code
</li>
<li>
If you have a guest checkout on your EDD store, then Check the box “Add Code to Track the Login Step of Guest Users”. If you have a guest login but you do not check the box, then it might cause an uneven funnel reporting in Google Analytics.
</li>
</ul>

EDD Enhanced Ecommerce

Provides integration between Enhanced Ecommerce feature of Google Analytics and Easy Digital Downloads.

Freemius

Passionate Brains

<h4>Easy and Faster Google Analytics Integration for WooCommerce eStore</h4>
Our plugin allows you to easily set up a seamless WooCommerce Google Analytics integration with just a few clicks.
All you need is a free Google Analytics account and the property you want to link to your WooCommerce store.
<h4>Google Analytics Integration for WooCommerce</h4>
We have embedded the latest code in the plugin to ensure faster, more efficient, and accurate tracking of a wide range of events on your WooCommerce website. We also work to make the data transfer from your WooCommerce site to Google Analytics more secure and optimized, so your website won’t be affected by the plugin’s functionality.
The plugin tracks every single event on your WooCommerce site, providing comprehensive analytics in your Google Analytics account. You can also customize which events you want to track through the plugin’s Tracking Settings.
We continuously maintain the plugin to ensure seamless WooCommerce and Google Analytics integration, keeping it compatible with every new update in WooCommerce and any changes in Google Analytics tracking scripts.
<h3>External Services</h3>
This plugin connects to several external services to provide its functionality:
Google Analytics: This plugin integrates with Google Analytics to track website visitors, ecommerce events, and user behavior. It sends page view data, ecommerce transaction data, and user interaction events to Google Analytics. This service is provided by Google LLC: <a href="https://marketingplatform.google.com/about/analytics/terms/" rel="nofollow ugc">Terms of Service</a>, <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a>.
Google Analytics Management API: The plugin uses Google Analytics Management API to retrieve account and property information for setup purposes. This service is provided by Google LLC: <a href="https://developers.google.com/analytics/devguides/config/mgmt/v3/terms" rel="nofollow ugc">Terms of Service</a>, <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a>.
Facebook Pixel: The plugin can integrate with Facebook Pixel to track conversions and user behavior for advertising purposes. It sends page view and conversion data to Facebook. This service is provided by Meta Platforms, Inc.: <a href="https://www.facebook.com/legal/terms" rel="nofollow ugc">Terms of Service</a>, <a href="https://www.facebook.com/policy.php" rel="nofollow ugc">Privacy Policy</a>.
Google Ads: The plugin can integrate with Google Ads for conversion tracking. It sends conversion data to Google Ads when users complete purchases. This service is provided by Google LLC: <a href="https://ads.google.com/intl/en_us/home/terms/" rel="nofollow ugc">Terms of Service</a>, <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a>.
AWCA Proxy Service: The plugin uses a proxy service for OAuth authentication with Google services. This service is provided by AWCA: <a href="https://advancedwcanalytics.com/terms-of-service/" rel="nofollow ugc">Terms of Service</a>, <a href="https://advancedwcanalytics.com/privacy-policy/" rel="nofollow ugc">Privacy Policy</a>.
<h3>Features of Plugin</h3>
<ul>
<li>
Easy and Fast Integration : Plugin offers very Fast and Easy WooCommerce Google Analytics Integration. You can complete that with just few clicks.
</li>
<li>
Conversion Tracking : Tracking every single purchase made on your WooCommerce based estore.
</li>
<li>
Ads Conversion Tracking : Plugin help you to track Google Ads Conversions with easy integration.
</li>
<li>
Meta Pixel Integration : Plugin also help in tracking differnt events and converstion for FB Pixel
</li>
<li>
Coupon Performance : Helps in tracking coupon performance and associated events.
</li>
<li>
GDPR Compliance Support : Comprehensive compliance support for data privacy, user consent, and data security.
</li>
<li>
Account Behaviour Analysis : You can track different WooCommerce account related events using plugin.
</li>
<li>
Disable Admin Tracking : Disable admin tracking to improve privacy and reduce unnecessary data collection.
</li>
<li>
User ID Tracking : With User ID tracking you can learn more about behaviour of the users.
</li>
<li>
Refund Tracking : Track and monitor refund transactions easily with real-time data in Google Analytics.
</li>
<li>
Enhanced Link Attribution : Improves tracking by distinguishing multiple links on the same page for accuracy.
</li>
<li>
Anonymize IP Address : Easily anonymize user IP addresses to enhance privacy and GDPR compliance.
</li>
<li>
Consent Mode : Google Consent Mode support manages user consent preferences for analytics and ads compliance.
</li>
<li>
30+ Events Tracking : Listen Every Important Information Associated With Your WooCommerce Based Estore.
</li>
<li>
Google Analytics Measurement Protocol API Support : Seamlessly integrate Measurement Protocol API for accurate tracking and data collection.
</li>
<li>
Disable Page Tracking : Disable tracking of page views for improved streamlined data while using with other analytics plugins.
</li>
<li>
Debug View Support : Google Analytics Debug View helps developers troubleshoot tracking issues by providing detailed real-time diagnostic information.
</li>
<li>
New Features and Enhancements : New features and enhancements for improved functionality and performance.
</li>
<li>
User-friendly documentation : Clear, concise, and easy-to-follow documentation for enhanced plugin usability.
</li>
</ul>
Elivate your WooCommerce Website Performance With Us!
Want to unlock more advanced tracking for your WooCommerce store? <a href="https://advancedwcanalytics.com/" rel="follow nofollow ugc">The Great Statistics Plugin for Your eStore by Advanced WC Analytics</a>
<h3>Features of our <a href="https://advancedwcanalytics.com/" rel="follow nofollow ugc">Advanced WooCommerce Analytics Pro version</a>:</h3>
<ul>
<li>
Products Perfomance Tracking : Helps you tracks different events and impressions associated with WooCommerce products.
</li>
<li>
Checkout Performance : Help you to track performance of your checkout process using differnt events.
</li>
<li>
Cart Behaviour : Tracks differnet events associated with cart to help user behaviour.
</li>
<li>
Acquisition Report : Get Information about your traffic channels, resources and referrals from which your website receiving traffic.
</li>
<li>
Behaviour Analysis : With user id tracking you can learn more about behaviour of users
</li>
<li>
Tech Reports : Get details of different devices, browsers and screen resolutions your users using for accessing website.
</li>
<li>
Demographics : Find different demographics information such as location, gender, age, langauages and more about your site visitors.
</li>
<li>
Engagement Report : Get performance and engagements of users and content on website along with different event details.
</li>
<li>
Google Ads Reports : Track Google Ads performance for WooCommerce with detailed reports.
</li>
<li>
Retention Report : Get performance and engagements of users and content on website along with differnt event details.
</li>
<li>
Search Queries : Report offers valuable insights into search terms driving traffic, helping improve SEO and marketing strategies.
</li>
<li>
Organic Traffic Report : Track organic website traffic growth and performance with detailed analytics reports.
</li>
<li>
WordPress Google Analytics Dashboard Reports : Generate insightful Google Analytics reports directly from your WordPress dashboard.
</li>
<li>
Stats Comparison : Plugin provides comparison of data based on historical data collected over the same period.
</li>
<li>
Google Adsense Report : Track and analyze Google AdSense performance with detailed reports using this plugin.
</li>
<li>
Priority Support : Our support team is filled with professionals who can quickly solve your any problem.
</li>
<li>
Regular Updates : We regularly maintaing our plugin so plugin remain updated and adds more and more new functions.
</li>
<li>
Customization On Request : If you require customize solution for your website we are open to provide you with reasonable extra costing and timeline.
</li>
<li>
Enhanced Ecommerce Reports : Our Pro Plugin will provide Enhanced Ecommerce reports for your WooCommerce Website which includes all following reports.
</li>
</ul>
<h4>Documentation</h4>
For Plugin documentation, please refer our <a href="https://advancedwcanalytics.com/documentation/" rel="follow nofollow ugc">Advanced WC Analytics Documentation Page</a>.

AWCA – The Great Analytics Insights for Your eStore

Provides Google Analytics Integration for WooCommerce eStore. It provides detailed insights & powerful independent reports for WooCommerce website.

EDD Enhanced Ecommerce vs AWCA – The Great Analytics Insights for Your eStore