Franky

<p><strong>Simple redirect management that works immediately.</strong> Create <code>/go/your-slug</code> redirects in WordPress admin — no configuration required. Optionally accelerate with Cloudflare Workers.</p>
<p>Built by <a href="https://301.st" rel="nofollow ugc">301.st</a> — your redirect management experts.</p>
<h4>What It Does</h4>
<ul>
<li><strong>Instant redirects</strong> — Works right after activation. No setup, no external services needed.</li>
<li><strong>Full control</strong> — 301/302/307/308 codes, UTM auto-append, query passthrough.</li>
<li><strong>404 catch-all</strong> — Redirect all 404 pages to your homepage or any URL (WP-only).</li>
<li><strong>CSV import/export</strong> — Migrate affiliate links between sites in seconds.</li>
</ul>
<h4>How It Works</h4>
<ol>
<li><strong>WordPress handles everything by default</strong> — Redirects work via WP rewrite rules</li>
<li><strong>Enable edge mode (optional)</strong> — Connect Cloudflare for sub-millisecond redirects</li>
<li><strong>Fail-open design</strong> — If edge fails, WordPress takes over. Redirects never break.</li>
</ol>
<h4>Privacy First</h4>
<ul>
<li>Aggregated click stats only (daily totals)</li>
<li>No IP addresses, no cookies, no User-Agent</li>
<li>GDPR compliant — no consent required</li>
</ul>
<h4>Testing Your Redirects</h4>
<p>Use our free <a href="https://chromewebstore.google.com/detail/redirect-inspector/jkeijlkbgkdnhmejgofbbapdbhjljdgg" rel="nofollow ugc">Redirect Inspector</a> Chrome extension to verify your redirects are working correctly and see the full redirect chain.</p>
<h4>Links</h4>
<ul>
<li><a href="https://301.st" rel="nofollow ugc">Project Home</a></li>
<li><a href="https://github.com/investblog/edge-link-router" rel="nofollow ugc">GitHub</a></li>
<li><a href="https://chromewebstore.google.com/detail/redirect-inspector/jkeijlkbgkdnhmejgofbbapdbhjljdgg" rel="nofollow ugc">Redirect Inspector</a> — free Chrome extension</li>
</ul>
<h3>External services</h3>
<p>This plugin optionally connects to the Cloudflare API when the user explicitly enables “Edge Mode” in the Integrations settings page. This feature is entirely opt-in and the plugin works fully without it.</p>
<h4>Cloudflare API</h4>
<p>Cloudflare is a web infrastructure and security company that provides CDN, DNS, and edge computing services. This plugin uses the Cloudflare API to deploy a Worker script that handles redirects at the network edge (before requests reach your WordPress server), resulting in faster redirect responses.</p>
<p>Data sent to Cloudflare (only when edge mode is enabled by the user):</p>
<ul>
<li>API token (provided by the user) — sent with each API request for authentication.</li>
<li>Redirect rules (slugs, target URLs, status codes, UTM parameters) — sent when publishing or updating the Worker snapshot.</li>
<li>Worker JavaScript code — uploaded once during edge mode setup.</li>
</ul>
<p>No visitor data, IP addresses, cookies, or personal information is ever sent to Cloudflare by this plugin.</p>
<ul>
<li><a href="https://www.cloudflare.com/terms/" rel="nofollow ugc">Cloudflare Terms of Service</a></li>
<li><a href="https://www.cloudflare.com/privacypolicy/" rel="nofollow ugc">Cloudflare Privacy Policy</a></li>
<li><a href="https://developers.cloudflare.com/api/" rel="nofollow ugc">Cloudflare API Documentation</a></li>
</ul>
<h3>Privacy Policy</h3>
<p>This plugin does not collect, store, or transmit any personal data. Click statistics are aggregated daily totals only — no IP addresses, cookies, user agents, or personal data are recorded. No consent banner is required.</p>


Edge Link Router

Simple redirect management with optional Cloudflare edge acceleration. Create short links, track clicks, add UTM parameters.

M Asif Rahman

Rupok

WPDeveloper

Scott Nelle

<h4>Improve Your Website User Experience With Simple 301 Redirects Solution for WordPress</h4>
<p>Launching a marketing campaign with a new URL? Got “404 not found” errors? Or relaunching your website with a new URL? Let’s redirect your old URLs to new ones automatically by creating 301 redirects to existing pages.</p>
<p>Simple 301 Redirects provides an easy method of redirecting requests to another page on your site or elsewhere on the web. It’s especially handy when you migrate a site to WordPress and can’t preserve your URL structure.</p>
<p>By setting up 301 redirects from your old pages to your new pages, any incoming links will be seamlessly passed along, and their page rank (or what-have-you) will be passed along with them.</p>
<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/F0Zyo2yDoZY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span></p>
<h3>⭐ FEATURES OF SIMPLE 301 REDIRECTS:</h3>
<p>◾With this plugin, you can check and redirect your old URLs to the new ones with a few easy steps<br />
<strong>◾</strong> Designed for any website with very easy and user friendly interface which you can set up in few seconds</p>
<p>◾Works great eCommerce, blog, magazine, small business and any other websites</p>
<h3>🔰 MANAGE YOUR LINKS WITH SIMPLE 301 REDIRECTS:</h3>
<p><strong>◾Import Redirect Rules:</strong> You can import redirect links in bulk from your device and upload them using this plugin to manage links</p>
<p><strong>◾ Export Redirect Rules:</strong> You can also export your 301 Redirect Links in .csv format to use in future</p>
<p>◾ <strong>Wildcards:</strong> It will redirect all files within a directory to the same filename in the redirected directory. To use wildcards, put an asterisk (*) after the folder name that you want to redirect. Example:</p>
<ul>
<li>Request: /old-folder/*</li>
<li>Destination: /new-folder/*</li>
</ul>
<p>◾<strong>Advanced Analytics:</strong> Easily track and analyze click-through rates of your link redirects with BetterLinks (advanced link management solution by WPDeveloper)</p>
<p>◾ <strong>Friendly Support:</strong> Get super friendly community support as we have an extraordinary support team ready to help you. Ask your questions in the support forum & someone from our team will help you</p>
<h3>🏆 Featured by Renowned WordPress Publications</h3>
<p>Simple 301 Redirects has been loved by lots of users, website owners, bloggers and marketers:</p>
<p>🌟<a href="https://peakplex.com/blog/use-simple-301-redirects-plugin/" rel="nofollow ugc">Peakplex</a></p>
<p>“The plugin’s name could not be better. It really is simple to do 301 redirects. For example, if you modify the URL of one of your pages, then you can take the old URL and redirect it to the new one. Not only can this keep some SEO value, but it’s good for user experience as well.”</p>
<p>🌟<a href="https://www.wpkube.com/add-301-redirects-wordpress/" rel="nofollow ugc">WPKube</a></p>
<p>“I like this plugin because: You can quickly create 301 redirects without leaving your WordPress dashboard. It makes it much easier to manage your existing 301 redirects. It’s just plain easier for beginners than digging around the .htaccess file.”</p>
<p><strong>THIS PLUGIN IS MAINTAINED BY THE TEAM</strong> <a href="https://wpdeveloper.net/" rel="nofollow ugc">WPDeveloper</a>.</p>
<p><a href="https://wpdeveloper.com/plugins/simple-301-redirects/" rel="nofollow ugc">ALL FEATURES</a> | <a href="https://wpdeveloper.com/docs-category/simple-301-redirects/" rel="nofollow ugc">DOCUMENTATION</a></p>
<h3>Need More Advanced Solution for Link Management?</h3>
<p>Try <a href="https://wordpress.org/plugins/betterlinks/" rel="ugc">BetterLinks</a> – the advanced link management plugin that simplifies your marketing campaigns by offering a range of powerful features. You can easily shorten links, conduct split tests with dynamic redirects, and check for broken links.<br />
The solution also allows you to monitor campaigns using a UTM builder, manage user roles, and analyze click-through rates. Additionally, you can create links without needing admin access and track analytics effortlessly, ensuring your marketing efforts are successful without any hassle.</p>
<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/ZJqBrFhQC1A?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span></p>
<h3>🎁 [FREEBIE] Handful Plugins To Improve Your WordPress Site</h3>
<p>If you like Simple 301 Redirects, then consider checking out our other WordPress Plugins & take your website to next level:</p>
<p>🔝<a href="https://wordpress.org/plugins/essential-addons-for-elementor-lite/" rel="ugc"><strong>Essential Addons For Elementor</strong></a>– Most popular Elementor addons with 1 million active users in the WordPress repository.</p>
<p>👉 <a href="https://wordpress.org/plugins/essential-blocks/" rel="ugc"><strong>Essential Blocks For Gutenberg</strong></a> – The ultimate blocks library to enhance your Gutenberg web-building experience.</p>
<p>🔔<a href="https://wordpress.org/plugins/notificationx/" rel="ugc"><strong>NotificationX</strong></a>– Best Social Proof & FOMO Marketing Solution to increase conversion rates.</p>
<p>📝<a href="https://wordpress.org/plugins/betterdocs" rel="ugc"><strong>BetterDocs</strong></a>– Best Documentation & Knowledge Base Plugin for WordPress, which also reduces your manual support request.</p>
<p>♾️<a href="https://wordpress.org/plugins/embedpress/" rel="ugc"><strong>EmbedPress</strong></a> – EmbedPress lets you embed videos, images, posts, audio, maps and all other types of content into your WordPress site with one-click to showcase it beautifully for the visitors.</p>
<p>☁️<a href="https://wordpress.org/plugins/templately/" rel="ugc"><strong>Templately</strong></a> – Free templates library for Elementor & Gutenberg along with the cloud collaboration for WordPress.</p>
<p>⏰ <a href="https://wordpress.org/plugins/wp-scheduled-posts/" rel="ugc"><strong>SchedulePress</strong></a>: Advanced editorial calendar & complete solution for WordPress Post Scheduling, social sharing, missed scheduled alerts and more.</p>
<p>🛑 <a href="https://wordpress.org/plugins/disable-comments/" rel="ugc"><strong>Disable Comments</strong></a> – Instantly allow or disallow comments from any post type in WordPress and gain complete control over your full website.</p>
<p>⚡ <a href="https://wordpress.org/themes/flexia/" rel="ugc"><strong>Flexia</strong></a>: Most lightweight, customizable & multi purpose theme for WordPress.</p>
<h3>👨‍💻 DOCUMENTATION AND SUPPORT</h3>
<ul>
<li>For documentation and tutorials go to our <a href="https://wpdeveloper.com/docs-category/simple-301-redirects/" rel="nofollow ugc">Documentation</a></li>
<li>For video tutorials go to our <a href="https://www.youtube.com/playlist?list=PLWHp1xKHCfxAfzDOIz0TpDedvy9Z97umL" rel="nofollow ugc">YouTube Playlist</a></li>
<li>If you have any more questions, visit our support on the <a href="https://wordpress.org/support/plugin/simple-301-redirects/" rel="ugc">Plugin’s Forum</a></li>
<li>For more information about features, FAQs and documentation, check out our <a href="https://wpdeveloper.com/plugins/simple-301-redirects/" rel="nofollow ugc">website</a>.</li>
</ul>
<h3>💙 LOVED SIMPLE 301 REDIRECTS?</h3>
<ul>
<li>
<p>Join our <a href="https://www.facebook.com/groups/wpdeveloper.net/" rel="nofollow ugc">Facebook Group</a></p>
</li>
<li>
<p>Learn from our tutorial on the YouTube Channel</p>
</li>
<li>
<p>If you love Simple 301 Redirects, <a href="https://wordpress.org/support/plugin/simple-301-redirects/reviews/?filter=5" rel="ugc">rate us on WordPress</a></p>
</li>
</ul>
<p>Visit <a href="https://wpdeveloper.net/" rel="nofollow ugc">WPDeveloper</a> to learn more about how to do better in WordPress with <a href="https://wpdeveloper.com/blog/" rel="nofollow ugc">Help Tutorial, Tips & Tricks</a>.</p>


Simple 301 Redirects By BetterLinks – Easy WordPress Redirect Manager for Redirects, 404 Error Log & More

I had this plugin on all my sites, but since BetterLinks bought it, it became a piece of bloated junk.

Worst update ever

Simple 301 Redirects has provided me a lot of value in the past. Thankful for all the years. But...

Now it is just a Marketing Tool for BetterLinks by WPDeveloper. I can't blame @scottnelle and WPDeveloper for the sale (or whatever transaction happened) but the plugin is bloated with promotion for Betterlinks and worse, does not work out of the box anymore while the "Redirection" plugin does. So will have to migrate dozens of websites to an alternative. :-s

Ruined (after the WPDeveloper acquisition ~ 4 months ago)

This plugin was so easy to use. So many sites used it. However, don't use it for years and think it is going to be easy to remove all the redirects. If you have a large site with history, this could become a nightmare to deal with. Just delete the plugin, move on to another plugin that works. This one sucks!

Don't use this Plugin if you value your site

All redirects randomly stopped working after being fine for many years. Now the redirected paths just return 404. 🤷

Redirects stopped working


This plugin used to be simple, just doing av simple redirecting task. It know has gotten issues cluttering the log file when debugging. Support recommends another, totally bloated plugin. I recommend staying away and find antoher simple redirects mananger. Sad.


No longer maintained

Simple 301 Redirects provides an easy method of redirecting requests to another page on your site or elsewhere on the web.

Edge Link Router vs Simple 301 Redirects By BetterLinks – Easy WordPress Redirect Manager for Redirects, 404 Error Log & More