firepixel

FirePixel for WooCommerce connects your WooCommerce store to the <a href="https://firepixel.io" rel="nofollow ugc">FirePixel</a> platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.
Key Features:
<ul>
<li>Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes</li>
<li>Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewCart, ViewContent, InitiateCheckout, Purchase, OrderStatusChanged, and more</li>
<li>Frontend pixel/tag script injection for supported ad platforms when configured</li>
<li>Event deduplication to help prevent double-counting</li>
<li>Background async event queue — no impact on page load time</li>
<li>Debug logging via the WooCommerce logger</li>
<li>Quick Connect flow for easy API key setup</li>
<li>Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads</li>
</ul>
Tracked Events:
<ul>
<li>AddToCart</li>
<li>RemoveFromCart</li>
<li>ViewCart</li>
<li>ViewContent (product pages)</li>
<li>InitiateCheckout</li>
<li>Purchase</li>
<li>OrderStatusChanged</li>
</ul>
<h3>External services</h3>
This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.
<h4>FirePixel API (api.firepixel.io)</h4>
This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as AddToCart, ViewContent, InitiateCheckout, Purchase, or OrderStatusChanged, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.
The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.
FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.
No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>FirePixel App (app.firepixel.io)</h4>
Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.
No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>Meta/Facebook Pixel</h4>
If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.
This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.
<ul>
<li>Service provider: Meta Platforms, Inc.</li>
<li>Terms of service: https://www.facebook.com/legal/terms</li>
<li>Privacy policy: https://www.facebook.com/privacy/policy/</li>
</ul>
<h4>TikTok Pixel</h4>
If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.
This only occurs when TikTok Pixel settings are present in your FirePixel configuration.
<ul>
<li>Service provider: TikTok</li>
<li>Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en</li>
<li>Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en</li>
</ul>
<h4>Google Tag Manager / Google Ads (googletagmanager.com)</h4>
If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.
This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.
<ul>
<li>Service provider: Google LLC</li>
<li>Terms of service: https://policies.google.com/terms</li>
<li>Privacy policy: https://policies.google.com/privacy</li>
</ul>
<h4>Ad platform forwarding</h4>
FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.
The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.
<ul>
<li>FirePixel Terms of service: https://firepixel.io/terms/</li>
<li>FirePixel Privacy policy: https://firepixel.io/privacy/</li>
</ul>

FirePixel for WooCommerce

Server-side WooCommerce conversion tracking for Meta, TikTok, and Google Ads via the FirePixel platform.

pixelflow

Stop losing 30-50% of your WooCommerce conversions to iOS restrictions and ad blockers. <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow</a> is the no-code solution for implementing Meta’s Conversions API on WooCommerce – so your ads finally get the data they need to optimize.
<ul>
<li>No more missing sales or conversions in Facebook ads manager</li>
<li>See every single event and where it came from down to the campaign, adset and ad</li>
<li>No for developers, Google Tags Manager or expensive solution</li>
</ul>
Why PixelFlow?
Most server-side tracking solutions are built for developers or enterprise teams. They require complex setups, expensive consultants, or per-event pricing that spirals out of control.
PixelFlow is different:
<ul>
<li>No developer needed — install plugin, click enable and you’re DONE.</li>
<li>Unlimited event tracking — flat monthly pricing, no per-event fees or surprise charges</li>
<li>Set up in minutes — not days or weeks</li>
</ul>
What You Get
<ul>
<li>Recover lost conversions that browser-based tracking misses</li>
<li>Improve Event Match Quality scores for better ad targeting and lower CPAs</li>
<li>Track WooCommerce events automatically — Add to Cart, Checkout, Purchase</li>
<li>Real-time event monitoring — see exactly what’s being sent to Meta</li>
<li>Works alongside your existing Pixel — CAPI supplements browser tracking, it doesn’t replace it. PixelFlow automatically loads both your pixel & CAPI for you for perfect event. deduplication and more coverage.</li>
</ul>
Why Server-Side Tracking Matters
Since iOS 14, Meta’s browser-based Pixel misses up to half your conversions. Ad blockers make it worse. When Meta doesn’t receive your conversion data, it can’t optimize your campaigns — so you pay more for worse results. 
PixelFlow sends events directly from your server to Meta, bypassing ad blockers and privacy restrictions entirely. Your ads get complete data. Your ROAS improves.
Built for WooCommerce
When WooCommerce is active, PixelFlow automatically tracks:
<ul>
<li>Add to Cart — with product name, price, and quantity</li>
<li>Initiate Checkout — captures cart totals</li>
<li>Purchase — full order data including revenue</li>
</ul>
No manual setup. No custom code. Works instantly.
Additional options:
<ul>
<li>Exclude free products from tracking</li>
<li>Exclude admins and specific user roles</li>
<li>Control which events fire and when</li>
</ul>
Not Using WooCommerce? We’ve Got You Covered. 
Running a WordPress site without an online store? PixelFlow works for you too without the need for a plugin. Learn more at <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow</a>
<h3>Privacy Policy</h3>
PixelFlow integrates with Meta’s Conversions API to track customer actions on your website (when configured). This may include:
<ul>
<li>Page views</li>
<li>Product interactions</li>
<li>Purchase events</li>
<li>Form submissions</li>
</ul>
All data is processed according to Meta’s privacy policies and your local privacy regulations. Please ensure you have appropriate user consent mechanisms in place if required by law (e.g., GDPR, CCPA).
For more information: 
* <a href="https://pixelflow.so/privacy" rel="nofollow ugc">PixelFlow Privacy Policy</a> 
* <a href="https://www.facebook.com/business/tools" rel="nofollow ugc">Meta Business Tools</a>
<h3>Additional Information</h3>
Links: 
* <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow Website</a> 
* <a href="https://docs.pixelflow.so" rel="nofollow ugc">Documentation</a> 
* <a href="https://docs.pixelflow.so/pixelflow-classes-document" rel="nofollow ugc">Event Classes Reference</a> 
* <a href="https://pixelflow.so/contact" rel="nofollow ugc">Support</a>
Requirements: 
* WordPress 5.0 or higher 
* PHP 7.4 or higher 
* WooCommerce 4.0+ (optional, for e-commerce features)
Developer Resources: 
* The plugin is developer-friendly with filters and hooks 
* Custom event tracking can be implemented using PixelFlow classes 
* Compatible with custom WooCommerce themes 
* <a href="https://github.com/PixelFlow-org/pixelflow-wordpress" rel="nofollow ugc">GitHub Repository</a> – feel free to contribute or report issues

PixelFlow

Facebook Conversions API for WooCommerce. One-click setup. Auto track WooCommerce events to Meta with 100% accuracy. Bypass iOS restrictions & ad  …

FirePixel for WooCommerce vs PixelFlow