firepixel

<p>FirePixel for WooCommerce connects your WooCommerce store to the <a href="https://firepixel.io" rel="nofollow ugc">FirePixel</a> platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes</li>
<li>Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewCart, ViewContent, InitiateCheckout, Purchase, OrderStatusChanged, and more</li>
<li>Frontend pixel/tag script injection for supported ad platforms when configured</li>
<li>Event deduplication to help prevent double-counting</li>
<li>Background async event queue — no impact on page load time</li>
<li>Debug logging via the WooCommerce logger</li>
<li>Quick Connect flow for easy API key setup</li>
<li>Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads</li>
</ul>
<p><strong>Tracked Events:</strong></p>
<ul>
<li>AddToCart</li>
<li>RemoveFromCart</li>
<li>ViewCart</li>
<li>ViewContent (product pages)</li>
<li>InitiateCheckout</li>
<li>Purchase</li>
<li>OrderStatusChanged</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.</p>
<h4>FirePixel API (api.firepixel.io)</h4>
<p>This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as AddToCart, ViewContent, InitiateCheckout, Purchase, or OrderStatusChanged, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.</p>
<p>The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.</p>
<p>FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>FirePixel App (app.firepixel.io)</h4>
<p>Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.</p>
<p>No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>Meta/Facebook Pixel</h4>
<p>If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.</p>
<p>This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Meta Platforms, Inc.</li>
<li>Terms of service: https://www.facebook.com/legal/terms</li>
<li>Privacy policy: https://www.facebook.com/privacy/policy/</li>
</ul>
<h4>TikTok Pixel</h4>
<p>If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.</p>
<p>This only occurs when TikTok Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: TikTok</li>
<li>Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en</li>
<li>Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en</li>
</ul>
<h4>Google Tag Manager / Google Ads (googletagmanager.com)</h4>
<p>If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.</p>
<p>This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Google LLC</li>
<li>Terms of service: https://policies.google.com/terms</li>
<li>Privacy policy: https://policies.google.com/privacy</li>
</ul>
<h4>Ad platform forwarding</h4>
<p>FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.</p>
<ul>
<li>FirePixel Terms of service: https://firepixel.io/terms/</li>
<li>FirePixel Privacy policy: https://firepixel.io/privacy/</li>
</ul>


FirePixel for WooCommerce

Server-side WooCommerce conversion tracking for Meta, TikTok, and Google Ads via the FirePixel platform.

Freemius

roasmetatools

<p>ROAS Tool Kits is the ultimate attribution and catalog infrastructure for modern media buyers and arbitrage marketers[cite: 2].</p>
<p>Whether you are scaling WooCommerce E-commerce or running high-volume Advantage+ Arbitrage campaigns, this plugin restores your attribution data and seamlessly generates the XML feeds Meta and TikTok need to scale your ads[cite: 2].</p>
<h4>Core Free Features</h4>
<ul>
<li><strong>Host-Native Conversions API (CAPI):</strong> Route server-side events directly through your own WordPress host[cite: 2]. No third-party servers like Stape.io or Google Cloud required[cite: 2].</li>
<li><strong>Unified Catalog Feeds:</strong> Instantly generate compliant XML feeds for Meta (Blog Posts & Products), Google Merchant Center, and TikTok Ads Manager[cite: 2].</li>
<li><strong>Meta & TikTok Core:</strong> Global tracking for PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase/CompletePayment[cite: 2].</li>
<li><strong>Google Hub:</strong> One-click deployment for Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Remarketing, and Consent Mode v2[cite: 2].</li>
<li><strong>Dual-Routing Events:</strong> Automatically push all standard Meta Pixel events directly into GA4 and TikTok simultaneously[cite: 2].</li>
</ul>
<h4>Premium Features (PRO)</h4>
<ul>
<li><strong>[PRO] Ad-Blocker Bypass Proxy:</strong> Routes frontend JavaScript tracking data to an internal WP endpoint to completely bypass strict browser ad-blockers and recover up to 30% of missing data[cite: 2].</li>
<li><strong>[PRO] TikTok Events API:</strong> Route high-intent events server-side to TikTok using Long-Term Access Tokens for maximum attribution accuracy[cite: 2].</li>
<li><strong>[PRO] GA4 Server-Side API:</strong> Dual-routes custom events directly to Google’s servers using the Measurement Protocol API secret to restore data lost to iOS tracking restrictions[cite: 2].</li>
<li><strong>[PRO] Automatic Advanced Matching:</strong> Automatically detects logged-in WordPress/WooCommerce users, hashes their emails securely, and injects them into the Meta/TikTok pipeline to boost Event Match Quality (EMQ)[cite: 2].</li>
<li><strong>[PRO] UTM & Click ID Persistence Engine (v6.0):</strong> Bulletproof cross-session tracking[cite: 2]. Captures UTMs, <code>fbclid</code>, <code>gclid</code>, and <code>ttclid</code> to dynamically stitch them into outbound links or send them directly into CAPI server payloads[cite: 2].</li>
<li><strong>[PRO] Real-Time Feed Invalidation:</strong> Move beyond basic 12-hour caching[cite: 2]. The XML catalog instantly self-destructs the millisecond a product price changes, goes out of stock, or is moved to the trash, saving wasted ad spend[cite: 2].</li>
<li><strong>[PRO] Event Deduplication:</strong> Automatically generates and passes synchronized <code>event_id</code> hashes between the browser and server to prevent double-counting[cite: 2].</li>
<li><strong>[PRO] High-Intent Custom Triggers:</strong> Fire granular events (Scroll Depth 50/70%, Time on Site up to 5 minutes, Multi-PageViews, and Composite Triggers) to Meta, TikTok, GA4, and Google Ads[cite: 2].</li>
<li><strong>[PRO] Advanced Feed SEO:</strong> Automatically pulls Yoast SEO titles and primary categories into your XML Catalog fields[cite: 2].</li>
<li><strong>[PRO] Negative Exclusion Audiences:</strong> Server-side tracking for WooCommerce Order Refunded and Order Cancelled events[cite: 2].</li>
</ul>


ROAS Tool Kits for Meta and Google (Post & Product Catalogue + Pixel, CAPI, GA4, GAds & GTM)

Generate a WP content & product catalog for dynamic ads. Easily deploy the Meta Pixel, Conversions API, GA4, Google Ads, GTM, and the TikTok Pixel …

FirePixel for WooCommerce vs ROAS Tool Kits for Meta and Google (Post & Product Catalogue + Pixel, CAPI, GA4, GAds & GTM)