firepixel

<p>FirePixel for WooCommerce connects your WooCommerce store to the <a href="https://firepixel.io" rel="nofollow ugc">FirePixel</a> platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes</li>
<li>Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewCart, ViewContent, InitiateCheckout, Purchase, OrderStatusChanged, and more</li>
<li>Frontend pixel/tag script injection for supported ad platforms when configured</li>
<li>Event deduplication to help prevent double-counting</li>
<li>Background async event queue — no impact on page load time</li>
<li>Debug logging via the WooCommerce logger</li>
<li>Quick Connect flow for easy API key setup</li>
<li>Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads</li>
</ul>
<p><strong>Tracked Events:</strong></p>
<ul>
<li>AddToCart</li>
<li>RemoveFromCart</li>
<li>ViewCart</li>
<li>ViewContent (product pages)</li>
<li>InitiateCheckout</li>
<li>Purchase</li>
<li>OrderStatusChanged</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.</p>
<h4>FirePixel API (api.firepixel.io)</h4>
<p>This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as AddToCart, ViewContent, InitiateCheckout, Purchase, or OrderStatusChanged, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.</p>
<p>The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.</p>
<p>FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>FirePixel App (app.firepixel.io)</h4>
<p>Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.</p>
<p>No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>Meta/Facebook Pixel</h4>
<p>If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.</p>
<p>This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Meta Platforms, Inc.</li>
<li>Terms of service: https://www.facebook.com/legal/terms</li>
<li>Privacy policy: https://www.facebook.com/privacy/policy/</li>
</ul>
<h4>TikTok Pixel</h4>
<p>If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.</p>
<p>This only occurs when TikTok Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: TikTok</li>
<li>Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en</li>
<li>Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en</li>
</ul>
<h4>Google Tag Manager / Google Ads (googletagmanager.com)</h4>
<p>If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.</p>
<p>This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Google LLC</li>
<li>Terms of service: https://policies.google.com/terms</li>
<li>Privacy policy: https://policies.google.com/privacy</li>
</ul>
<h4>Ad platform forwarding</h4>
<p>FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.</p>
<ul>
<li>FirePixel Terms of service: https://firepixel.io/terms/</li>
<li>FirePixel Privacy policy: https://firepixel.io/privacy/</li>
</ul>


FirePixel for WooCommerce

Server-side WooCommerce conversion tracking for Meta, TikTok, and Google Ads via the FirePixel platform.

Buildio

<p>Ad blockers, iOS privacy changes and cookie restrictions mean your browser-based tracking pixel is only reporting a fraction of your actual conversions. Your ads cannot optimise on data they never receive.</p>
<p>UniPixel fixes this by sending conversion events directly from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft — bypassing the browser entirely. No external cloud hosting, no GTM server container. Install, paste your credentials, and server-side tracking is live.</p>
<h3>What It Does</h3>
<ul>
<li><strong>Meta Conversion API (CAPI)</strong> — server-side and client-side event sending with full deduplication.</li>
<li><strong>Pinterest Conversions API</strong> — server-side and client-side tracking with full deduplication.</li>
<li><strong>TikTok Events API</strong> — server-side and client-side tracking with automatic deduplication.</li>
<li><strong>GA4 Measurement Protocol</strong> — server-side event delivery to Google Analytics and Google Ads.</li>
<li><strong>Microsoft UET & Conversions API</strong> — client-side tracking via UET with early support for Microsoft’s Conversions API (CAPI) pilot program. WooCommerce events and custom events supported.</li>
<li><strong>WooCommerce events</strong> — ViewContent, AddToCart, InitiateCheckout and Purchase tracked automatically with full product data (names, categories, variants, values).</li>
<li><strong>Custom events</strong> — create your own click, view and interaction events for any WordPress page. Not limited to WooCommerce.</li>
<li><strong>Automatic deduplication</strong> — each event gets a unique ID shared between client and server, so platforms count it once.</li>
<li><strong>Built-in consent management</strong> — fully featured popup with built-in translations for 18 languages, editable wording per language, 5 layout styles (centred card / top or bottom bar / corner card), optional non-blocking mode, and a Reject all button toggle. Or skip the popup entirely and let UniPixel read consent from your existing CMP — supports OneTrust, Cookiebot, Osano, Silktide, Orest Bida, Complianz, CookieYes, Moove GDPR, and CookieAdmin (Softaculous).</li>
<li><strong>Live event testing</strong> — real-time console shows events as they fire, with full payload data.</li>
<li><strong>Event logging</strong> — optional database storage of every event sent, for debugging and audit.</li>
</ul>
<h3>Why Server-Side Tracking Matters</h3>
<p>Around 43% of internet users run ad blockers. Safari limits cookies to 7 days. iOS App Tracking Transparency reduced reported conversions by 30-40% for many advertisers. When your tracking relies only on a browser pixel, these restrictions silently discard your conversion data.</p>
<p>Server-side tracking sends conversion data directly from your server to the ad platform API. Ad blockers cannot touch it. Cookie limits do not apply. The result: your ad platforms see your real conversions, optimise better, and your ad spend works harder.</p>
<h3>Why UniPixel</h3>
<p>UniPixel sends API calls directly from your own WordPress server. No GTM server container, no external cloud, no routing your data through third-party services.</p>
<ul>
<li><strong>Meta, Pinterest, TikTok, Google and Microsoft</strong> — server-side and client-side tracking for all five platforms.</li>
<li><strong>No GTM required</strong> — no server container setup, no custom subdomain, no separate hosting.</li>
<li><strong>No external cloud</strong> — your data goes from your server to the ad platform. Nothing in between.</li>
<li><strong>Works on any WordPress site</strong> — WooCommerce stores get automatic ecommerce event tracking. Non-WooCommerce sites use custom events for lead gen, SaaS, content or anything else.</li>
<li><strong>Five-minute setup</strong> — install, enter your Pixel ID and access token, enable the platform. Done.</li>
</ul>
<p>Optional <a href="https://unipixelhq.com/unipixel-docs/advanced-matching-setting-with-unipixel/" rel="nofollow ugc">Advanced Matching</a> sends hashed user data (email, phone, address) alongside events to help platforms improve Event Match Quality.</p>
<h3>Tips</h3>
<h4>Deduplication</h4>
<p>UniPixel automatically prevents duplicate counting when both client-side and server-side events are enabled.</p>
<p>Each event is assigned a unique <strong>event_id</strong> when triggered. This same ID is sent to both the browser pixel and the server API, allowing platforms to merge identical events.</p>
<ul>
<li><strong>Meta (Facebook / Instagram)</strong> — uses <code>event_id</code> to match Pixel and Conversion API events so they count once.</li>
<li><strong>Pinterest</strong> — uses <code>event_id</code> to match Tag and Conversions API events for full deduplication.</li>
<li><strong>TikTok</strong> — uses shared event IDs across Pixel and Events API for seamless deduplication.</li>
<li><strong>Google (GA4 / Ads)</strong> — uses shared <code>client_id</code> and <code>session_id</code> values for client/server matching. Works automatically for both client-first and server-first setups.</li>
<li><strong>Microsoft (Bing / UET)</strong> — uses <code>eventId</code> to match UET tag and Conversions API events for deduplication.</li>
</ul>
<p>No extra setup is required — UniPixel handles ID creation and matching automatically.</p>
<h3>Privacy and 3rd Party Services</h3>
<p>This plugin sends event data to external services for analytics and advertising purposes. Data is only sent to platforms you have enabled in UniPixel settings.</p>
<ul>
<li><strong>Meta (Facebook) Pixel and Conversion API</strong>: Sends user event data (e.g., PageView, Purchase) to Meta for tracking and ad optimisation.</li>
<li><strong>Pinterest Tag and Conversions API</strong>: Sends event data to Pinterest for ad tracking and campaign optimisation.</li>
<li><strong>TikTok Pixel and Events API</strong>: Sends event data to TikTok for ad tracking and campaign optimisation.</li>
<li><strong>Google Analytics and Measurement Protocol</strong>: Sends event data to Google for analytics and conversion tracking via GA4 and Google Tag Manager.</li>
<li><strong>Microsoft UET and Conversions API</strong>: Sends event data to Microsoft for ad tracking and conversion optimisation via Bing Ads.</li>
</ul>
<h3>Domains</h3>
<p>This plugin communicates with the following domains:<br />
– <strong>Meta (Facebook)</strong>:<br />
  – https://www.facebook.com<br />
  – https://graph.facebook.com<br />
– <strong>Google</strong>:<br />
  – https://www.google-analytics.com<br />
  – https://www.googletagmanager.com<br />
– <strong>Pinterest</strong>:<br />
  – https://api.pinterest.com<br />
  – https://s.pinimg.com<br />
– <strong>TikTok</strong>:<br />
  – https://business-api.tiktok.com<br />
– <strong>Microsoft</strong>:<br />
  – https://bat.bing.com<br />
  – https://capi.uet.microsoft.com<br />
– <strong>Buildio</strong>:<br />
  – https://buildio.dev</p>
<h3>Data Sent</h3>
<p>Data sent to these domains may include:<br />
– User interactions (e.g., clicks, page views, purchases)<br />
– IP address and user agent (collected by tracking mechanisms)<br />
– Custom event data such as purchase amount, currency, and transaction ID (depending on configuration)<br />
– Diagnostic information may be sent to Buildio to assist with plugin performance and bug fixes, including site URL, IP address and basic interactions. No sensitive information or keys are sent.</p>
<h3>Privacy and Terms</h3>
<p>For more details on privacy policies and terms of use, please visit the following links:</p>
<ul>
<li><a href="https://www.facebook.com/about/privacy" rel="nofollow ugc">Meta (Facebook) Privacy Policy</a></li>
<li><a href="https://www.facebook.com/terms.php" rel="nofollow ugc">Meta (Facebook) Terms of Service</a></li>
<li><a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li><a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms of Service</a></li>
<li><a href="https://policy.pinterest.com/privacy-policy" rel="nofollow ugc">Pinterest Privacy Policy</a></li>
<li><a href="https://policy.pinterest.com/terms-of-service" rel="nofollow ugc">Pinterest Terms of Service</a></li>
<li><a href="https://www.tiktok.com/legal/privacy-policy" rel="nofollow ugc">TikTok Privacy Policy</a></li>
<li><a href="https://www.tiktok.com/legal/terms-of-service" rel="nofollow ugc">TikTok Terms of Service</a></li>
<li><a href="https://privacy.microsoft.com/privacystatement" rel="nofollow ugc">Microsoft Privacy Statement</a></li>
<li><a href="https://about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-agreement" rel="nofollow ugc">Microsoft Advertising Agreement</a></li>
<li><a href="https://unipixelhq.com/privacy" rel="nofollow ugc">UniPixel Privacy Policy</a></li>
</ul>
<h3>License</h3>
<p>This plugin is licensed under the GPLv2 or later.</p>


UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce

Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No cloud, no GTM. WooCommerce and custom events.

FirePixel for WooCommerce vs UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce