Dejan Batanjac

It is worth to mention that WordPress doesn’t have Google Analytics support out-of-the-box. 
To add the Google Analytics code for your WordPress website you need to relay either on the WordPress theme or plugin.
Once you installed the plugin, please navigate to the Settings section in the WordPress dashboard.
From the Settings section select Google Analytics Setup and add your tracking 
code. From now on, on all your website pages you will have the tracking code 
enabled.
Also check <a href="https://github.com/dejanbatanjac/ga-analytics" rel="nofollow ugc">GA Analytics on Github</a>. 
NOTE: It requires at least WordPress 4.5.
Here is the <a href="https://www.google.com/analytics" rel="nofollow ugc">link to Google Analytics</a>.

GA Analytics

A handy way to insert full Google Analytics tracking code on all pages.

Google

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.
<h4>Bringing the best of Google tools to WordPress</h4>
Site Kit includes powerful features that make using these Google products seamless and flexible:
<ul>
<li>Easy-to-understand stats directly on your WordPress dashboard</li>
<li>Official stats from multiple Google tools, all in one dashboard</li>
<li>Quick setup for multiple Google tools without having to edit the source code of your site</li>
<li>Metrics for your entire site and for individual posts</li>
<li>Easy-to-manage, granular permissions across WordPress and different Google products</li>
</ul>
<h4>Supported Google tools</h4>
Site Kit shows key metrics and insights from different Google products:
<ul>
<li>Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.</li>
<li>Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.</li>
<li>AdSense: Keep track of how much your site is earning you.</li>
<li>PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.</li>
<li>Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.</li>
</ul>

Site Kit by Google – Analytics, Search Console, AdSense, Speed

Awesome

Useful tool..


It is a good pluginBut its loading speed is slow.


Good but with slow loading speed

Best option for using GA


This agent plugin is a comprehensive tool designed to report all incoming and outgoing activity on your website to Google. Despite this, Google still struggles to fully understand real organic visitor behaviors. As a result, without employing SEO tactics or purchasing backlinks and visitors, your website's performance may not improve. I used my website, webmarketinspot.com, primarily as a notebook for marketing tips. However, if your goal is to attract organic traffic, it might be wise to consider removing this plugin.


Don't install this bad agent plugin!


A great feature will be to add also a reCaptcha integration 😁👍


work so good

Must have plugin


I had issues with plugin and contacted support on Wordpress forum.



James Osborne helped me solved the problem. He is amazing.


Support is superb


Let's be honest here: we all use some form of tracking on our websites to gather statistics, and it's more likely than not that we use Google services for that. For times immemorial, we have had all sorts of "SEO" plugins which would connect to the Google backend and extract statistics from there, format them according to some preferences, and present it to the website admins. Many, if not all, would also be paid products, in one way or another, some cheap, some terribly expensive.



But Google Analytics has always been around, and it does a pretty decent job overall: after all, it's the same set of data that Google uses to rank and validate your website. Talk about expert data! This comes straight from the source, so to speak: your website sends tracking data to Google, and you get the statistics they've collected. Simple.



All you need to get these statistics properly formatted inside the WordPress admin panel is this absolutely-free-forever plugin from Google themselves. The Site Kit seamlessly connects your website and its existing tracking mechanism (whatever it might be; you can also create new ones if you wish, or migrate the old methods using cookies to a more modern methodology), and just uses Google technology end-to-end. No need for "intermediary plugins" of any sort; forget "statisti data collection" plugins that offer "a personalised view of your website and how you can improve it to achieve better SEO". You don't need any of those — because Google already does a very decent job of collecting and number-crunching any statistic that a website owner might need, and present it with nice graphics.



Unless you have a very specific requirement — one that doesn't rely upon just the constant trickling feed of information back to Google — you're far better served with the Google "native" Site Kit... and since its free anyway... give it a try! (you can always remove it later, or combine it wither similar tools for furher information).


So many tools integrated in your website... for free!


Love this plugin! Super handy to see all my Google stats in one place. The support team is incredibly responsive and helpful.



I recently ran into a small issue after an update, and the Site Kit team responded almost immediately. They acknowledged the problem, kept me updated, and rolled out a fix within a few hours. You don’t often see that kind of fast and transparent support. Huge kudos to the team!



Highly recommend this plugin to anyone running a WordPress site.



Big thanks! 😊


Great plugin and amazing support


There are so many plugins to see site traffic, but Google's Site kit is the best first choice for your blog. You can check your blog activity in your WP Dashboard. Humanity needs about 500 more years to be able to use two types of dashboards.


Good First Choice


It's adding 1.8 seconds of load time with its scripts alone, and that's above what just manually adding analytics does. 



It's funny that a plugin by Google triggers a fairly big warning in Lighthouse about it being too large.


Fine, but it enqueues jQuery and adds significant load time to the page


I like how Site Kit connects Analytics, Search Console, and AdSense so I can see everything without switching tabs. The dashboard is straightforward and beginner friendly. More display options for the data would make it even better.


A Time Saver for WordPress Users

Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.

GA Analytics vs Site Kit by Google – Analytics, Search Console, AdSense, Speed