alquemie

This plugin adds advanced fields to Gravity Forms that collect campaign and device data and attaches the data to form entries.
The plugin can be configured to track first touch or last touch attribution and the campaign query string parameters are customizable.
The plugin currently supports:
<ul>
<li>Google Analytics UTM Parameters</li>
<li>Google AdWords (GCLID and MatchType)</li>
<li>Device Information (browser, OS, device type)</li>
<li>Marin (KWID and Creative ID)</li>
<li>Google Analytics Client ID</li>
</ul>

Gravity Forms Campaign Fields Add-On

Add hidden fields to capture marketing campaign data in Gravity Forms.

WEBKINDER

Deploy Google Analytics on your website without having to edit code and without tracking your own visits. You can exclude any logged in user from this and enable tracking solely for them. You can also ignore a device by ticking a box which sets a session cookie.
You can also enter your Google Tag Manager ID and disable tracking via GTM.
We would love to hear your <a href="https://wordpress.org/support/plugin/wk-google-analytics/reviews/" rel="ugc">feedback</a>. It helps us improve and expand the plugin according to your needs.
If you have any questions or feature requests, feel free to contact us via support@webkinder.ch.

Google Analytics and Google Tag Manager

Excellent plugin. Simple, minimal, great way to add just the tracking code - no more, no less.

Perfect

Probably the best, simplest Google Analytics Plugin

Finally an SEO-related plugin with clean code and no bloat. 

simple, clean, excellent

I've been looking for non-intrusive Google Tag plugin and after a few unsuccessful iterations with other, higher ranked in WP directory plugins, found this one. This plugin does exactly what it should: installs google tags on your WP website. That's it. Nothing else. The rest is managed via Google Tags directly. Thanks to the developers!


Excellent, simple to setup plugin

Google Analytics or Google Tag Manager for WordPress without tracking your own visits.

Gravity Forms Campaign Fields Add-On vs Google Analytics and Google Tag Manager