Ronald Huereca

KZeni

BigWing

Nathan Marks

<blockquote>
Gravity Forms has launched <a href="https://www.gravityforms.com/add-ons/google-analytics/" rel="nofollow ugc">an official Google Analytics Add-on</a>. It is the successor to this plugin.
</blockquote>
This plugin provides an easy way to add event tracking to your Gravity Forms using Google Analytics and Google Tag Manager.
This plugin support Google Analytics 3 and <a href="https://mediaron.com/event-tracking-with-gravity-forms-and-google-analytics-4/" rel="nofollow ugc">Google Analytics 4</a>.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/rHW3roCuNSI?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&start=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent&listType=playlist&list=PLw2fSxxzure57usQNLMZrIAwn3DbRmaaF" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Also supports:
<ul>
<li>Pagination events</li>
<li>JS only events</li>
<li>Google Tag Manager</li>
</ul>
<h4>Setup Guide</h4>
Looking for help setting things up? <a href="https://mediaron.com/event-tracking-for-gravity-forms/?utm_source=wordpress_org&utm_medium=documentation&utm_campaign=event_tracking" rel="nofollow ugc">Read Our Setup Guide</a>
<h4>Minimum Requirements</h4>
<ul>
<li>Gravity Forms 2.5</li>
<li>Google Analytics Universal Analytics v3</li>
<li>Google Tag Manager (optional)</li>
</ul>
<h4>Features</h4>
<ul>
<li>Submit events to Google Analytics using the Measurement Protocol, JavaScript, or using Google Tag Manager</li>
<li>Add multiple event feeds with conditionals</li>
<li>Custom event categories, actions, labels and even values</li>
<li>Track form pagination events</li>
<li>Dynamic event value on payment forms (integration with the payment add-ons including Paypal Standard, PayPal Pro, Stripe, etc…)</li>
</ul>
For payment based forms, you can leave the value blank to convert using the total payment amount.
Development happens on <a href="https://github.com/ronalfy/wordpress-gravity-forms-event-tracking/" rel="nofollow ugc">GitHub</a>.
<blockquote>
Please <a href="https://wordpress.org/support/plugin/gravity-forms-google-analytics-event-tracking/reviews/#new-post" rel="ugc">Rate the Plugin</a> or <a href="https://mediaron.com/give/" rel="nofollow ugc">Give Back</a> to show support.
</blockquote>
Get the official Gravity Forms Google Analytics Add-on
The official Gravity Forms add-on is here and is the successor to this plugin.
Find out more details about the <a href="https://www.gravityforms.com/add-ons/google-analytics/" rel="nofollow ugc">Gravity Forms Google Analytics Add-on</a>.

Event Tracking for Gravity Forms

Well Done!

It just works!

Easily add event tracking using Gravity Forms and your Google Analytics or Google Tag Manager account. Supports Google Analytics v3 and Gravity Forms  …

Openmost

Matomo Site Kit is the ultimate WordPress plugin for integrating <a href="https://matomo.org/" rel="nofollow ugc">Matomo Analytics</a> – the leading open-source, privacy-focused alternative to Google Analytics.
Whether you use Matomo Cloud or self-hosted Matomo On-Premise, this plugin provides everything you need for comprehensive website analytics while respecting your visitors’ privacy.
<h4>Why Choose Matomo Site Kit?</h4>
<ul>
<li>Privacy-First Analytics – Full GDPR, CCPA, and PECR compliance out of the box</li>
<li>No Data Sampling – 100% accurate data, unlike Google Analytics</li>
<li>You Own Your Data – No third-party data sharing</li>
<li>Ad-Blocker Resistant – Server-side tracking bypasses most ad blockers</li>
<li>WooCommerce Ready – Complete ecommerce tracking for your online store</li>
</ul>
<h4>Three Powerful Tracking Methods</h4>
Choose the tracking method that best fits your needs:
<ul>
<li>
Classic JavaScript Tracking – Traditional Matomo tracking with full feature support using <code>_paq.push()</code>. Best for most websites.
</li>
<li>
Matomo Tag Manager (MTM) – Advanced tag management with dataLayer integration. Perfect for marketing teams who need flexible trigger and variable management.
</li>
<li>
Server-Side PHP Tracking – Privacy-friendly tracking that works even when JavaScript is disabled or blocked. Ideal for GDPR-focused websites and bypassing ad blockers.
</li>
</ul>
<h4>Complete Feature List</h4>
Analytics Dashboard 
* Real-time analytics overview in WordPress admin 
* Visits, page views, bounce rate, and session duration 
* WordPress Dashboard widget for quick stats 
* Per-post and per-page analytics metabox
WooCommerce Ecommerce Tracking 
* Product view tracking with SKU, name, price, and categories 
* Category page view tracking 
* Add to cart and remove from cart events 
* Cart update tracking 
* Complete order tracking with revenue, tax, and shipping 
* Works with all three tracking methods
Site Search Tracking 
* Automatic WordPress search tracking 
* Search keyword capture 
* Category filter detection 
* Search result count 
* Zero configuration required
Automatic Annotations 
* Create Matomo annotations when content is published 
* Select which post types trigger annotations 
* Customizable format with variables: {post_type}, {title}, {url}, {author} 
* Live preview in settings
Privacy & GDPR Compliance 
* Consent mode options (requireConsent, requireCookieConsent) 
* Privacy opt-out shortcode [matomo_opt_out] 
* Server-side tracking for cookieless analytics 
* Exclude tracking by user role 
* Compatible with cookie consent plugins
Advanced Features 
* User ID tracking with SHA256 hashed email 
* Heartbeat Timer for accurate time-on-page measurement 
* DataLayer integration for Tag Manager (Matomo config + page context: page_type, post_type label, taxonomies, locale, login status, post_id) 
* AI Bot Tracking – Track visits from AI assistants (ChatGPT, Perplexity, Claude, etc.) separately in Matomo (requires Matomo 5.7+) 
* Bot detection and filtering 
* Noscript fallback for JavaScript-disabled browsers 
* DNS prefetch and script preloading for performance 
* Matomo Cloud and On-Premise support
<h4>Perfect For</h4>
<ul>
<li>Bloggers who want simple, privacy-respecting analytics</li>
<li>WooCommerce stores needing detailed ecommerce insights</li>
<li>Agencies managing multiple client websites</li>
<li>Enterprise organizations with strict data privacy requirements</li>
<li>GDPR-conscious website owners in the EU</li>
<li>Marketing teams using Matomo Tag Manager</li>
</ul>
<h4>Matomo Cloud vs On-Premise</h4>
This plugin works seamlessly with both:
<ul>
<li>Matomo Cloud – Hosted solution at matomo.cloud, no server management needed</li>
<li>Matomo On-Premise – Self-hosted on your own server for complete data ownership</li>
</ul>

Matomo Site Kit

The most complete Matomo Analytics plugin for WordPress. Server-side tracking, WooCommerce ecommerce, site search, GDPR compliance, and Tag Manager su …

Event Tracking for Gravity Forms vs Matomo Site Kit