Groundworx

Groundworx GTM is a lightweight plugin that cleanly adds Google Tag Manager (GTM) to your WordPress site.
It uses core WordPress hooks like <code>wp_head</code> and <code>wp_body_open</code>, ensuring compatibility and avoiding messy theme edits.
Features: 
* Injects GTM scripts in the proper locations (<code><head></code> and after <code><body></code>) 
* Option to disable tracking for logged-in users, by user role 
* No ads, no tracking — just works
<h3>License</h3>
GPLv2 or later

Groundworx GTM – Simple Insert for Google Tag Manager

Cleanly inject Google Tag Manager (GTM) into your site using WordPress-native hooks. No tracking for selected user roles.

Conversios

All-in-one WooCommerce tracking – Google Analytics (GA4), Google Ads, Meta Ads, Microsoft Ads, and server-side CAPI in minutes (no code).
Conversios connects Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta Pixel (Facebook), TikTok, and more. It automatically captures purchase tracking and 15+ eCommerce events (purchase, add_to_cart, view_item, begin_checkout). For higher accuracy, Server-Side Tracking (Pro) and Conversions API (CAPI) (Pro) are available, and Google Ads Dynamic Remarketing is supported.
Sync products to Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok, and launch or manage campaigns inside WordPress. Includes Consent Mode v2, lightweight performance, and full WooCommerce HPOS compatibility.
Trusted by 60,000+ stores to boost attribution accuracy, ROAS, and growth without custom code.
<h3>Walkthrough Video</h3>
Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/1295LfrExWU?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>Customer Feedback</h3>
“Outstanding support. Setup was quick and issues were resolved efficiently.” 
<a href="https://wordpress.org/support/topic/great-plugin-and-excellent-support-326/" rel="ugc">@sajava</a>
“Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.” 
<a href="https://wordpress.org/support/topic/highly-recommended-plugin-excellent-support-essential-for-e-commerce/" rel="ugc">@boomstudio</a>
<h3>Key Benefits</h3>
<ul>
<li>
Google Analytics 4 (GA4) Enhanced Tracking: Automatically tracks 15+ eCommerce events including purchase, view_item, add_to_cart, begin_checkout, sign_up, view_cart, select_item, add_payment_info, and more, with no manual configuration.
</li>
<li>
Google Ads Remarketing Tag (Free): Add the remarketing tag to build audiences for Google Ads campaigns.
</li>
<li>
Google Ads Purchase Conversion Tracking (Pro): Set up accurate purchase conversions. Enhanced conversions supported.
</li>
<li>
Microsoft Ads Purchase Conversion Tracking (Free): Track UET purchase conversions for WooCommerce checkout.
</li>
<li>
Microsoft Merchant Center Product Feeds: Sync WooCommerce products for Microsoft/Bing Shopping.
</li>
<li>
Meta Pixel and Conversions API (CAPI) (Pro): Improve attribution accuracy with browser-side Meta Pixel and server-side CAPI for Facebook and Instagram.
</li>
<li>
Server-Side Tracking for Enhanced Accuracy (Pro): Maintain reliable tracking on iOS and Safari, and on ad-blocked traffic with server-side events.
</li>
<li>
Real-Time Multi-Channel Product Feed Sync: Sync products with Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok.
</li>
<li>
In-Dashboard Reporting: General GA4 reports in Free. eCommerce, Google Ads, and Meta reports in Pro.
</li>
<li>
Consent Mode v2 for Privacy Compliance: Built-in support for GDPR and CCPA and popular CMPs. WooCommerce HPOS compatible and performance-optimized.
</li>
</ul>
<h3>Analytics and Ads Reports</h3>
<ul>
<li>
General Reports (GA4) (Free): Sessions, new users, average session duration, bounce rate, and top pages. Useful for quick audience and content insights inside WordPress.
</li>
<li>
Ecommerce Reports (GA4) (Pro): Product and revenue performance, checkout and purchase metrics, and key eCommerce event trends for WooCommerce.
</li>
<li>
Google Ads Reports (Pro): Conversion counts and values attributed to Google Ads, with breakdowns to help validate purchase conversion tracking.
</li>
<li>
Facebook (Meta) Reports (Pro): Pixel and CAPI event summaries to verify purchases and other key events from Meta.
</li>
</ul>
<h3>Free Features</h3>
<ul>
<li>
Google Analytics 4 (GA4) Tracking: Track eCommerce events like purchases, add_to_cart and form submissions automatically with GA4 integration (15+ events supported).
</li>
<li>
Google Ads Remarketing Tag: Adds the Google Ads remarketing tag to build audiences for campaigns in WooCommerce.
</li>
<li>
Ecommerce and Lead Generation Tracking: Add pixels to measure interactions and build audiences across:
<ul>
<li>Google Analytics (GA4): Track key eCommerce and lead gen events.</li>
<li>Facebook (Meta): Use the Meta Pixel for ad tracking and conversion optimization.</li>
<li>TikTok: Track user activity and optimize campaigns with the TikTok Pixel.</li>
<li>Snapchat: Measure engagement and improve Snapchat ad performance with the Snapchat Pixel.</li>
<li>Pinterest: Track Pinterest ads and user interactions with the Pinterest Tag.</li>
<li>LinkedIn: Track interactions and optimize campaigns with the LinkedIn Insight Tag.</li>
<li>Microsoft UET (Universal Event Tracking): Captures site events for Microsoft Ads reporting and remarketing.</li>
<li>X (Twitter): X Pixel for website measurement and audience building.</li>
</ul>
</li>
<li>
Heatmap and Session Recording Integrations:
<ul>
<li>Clarity: Session recordings and heatmaps from Microsoft Clarity.</li>
<li>Hotjar: Session replays, heatmaps and feedback polls from Hotjar.</li>
<li>
Crazy Egg: Heatmaps and scrollmaps from Crazy Egg.
</li>
<li>
Product Feed Syncing:
</li>
<li>Google Merchant Center: Sync WooCommerce products for Google Shopping ads.</li>
<li>Microsoft Merchant Center: Automatically sync products for Microsoft/Bing Shopping.</li>
<li>Meta Catalog (Instagram): Sync products to Meta Catalog for Instagram and Facebook Shops.</li>
<li>TikTok: Sync product feeds with TikTok Catalog for eCommerce ads and promotions.</li>
</ul>
</li>
<li>
Reporting:
<ul>
<li>Google Analytics General Reports: Generate insights on audience behavior, conversion trends, and top-performing pages through Google Analytics reports.</li>
</ul>
</li>
</ul>
<h3>Pro Features</h3>
<ul>
<li>Server-side tracking (SST): Improves accuracy on Safari and iOS and on ad blocked traffic. Supports GA4 server events, Google Ads enhanced conversions, Meta Conversions API (CAPI) and Snapchat CAPI.</li>
<li>Meta Conversions API (CAPI): Server-side delivery to improve event match quality and attribution for Facebook and Instagram.</li>
<li>Snapchat Conversions API (CAPI): Server-side events for more reliable Snapchat Ads attribution.</li>
<li>Google Ads purchase conversion tracking: Includes enhanced conversions support for higher match rates. 
Google Ads: Enable the remarketing tag (Free). For purchase conversions (Pro), add your Conversion ID and Conversion Label; optionally enable enhanced conversions.</li>
<li>GA4 eCommerce and Ads reports: Advanced GA4 eCommerce reports plus Google Ads and Meta reports inside WordPress.</li>
<li>White-label PDF reports: Export branded reports for clients and stakeholders.</li>
<li>Advanced event controls and custom mappings: Fine-grained options for enabling, disabling and customizing events.</li>
</ul>
Have a look at the full feature list over <a href="https://www.conversios.io/all-in-one-woocommerce-plugin/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
Are you interested in buying the <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">Pro version</a>? Come and visit us <a href="https://www.conversios.io/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Why Choose Conversios</h3>
Conversios is an all-in-one WooCommerce analytics and ads tracking plugin built for accuracy and speed. Set up GA4 and purchase conversion tracking for Google Ads (Pro) and Microsoft Ads (Free) without code. Improve measurement with server-side tracking (Pro) and Conversions API (Pro), and stay compliant with Consent Mode v2.
Sync products to Google Merchant Center, Microsoft Merchant Center, Meta Catalog and TikTok, and view key GA4 reports inside WordPress. The plugin is lightweight and WooCommerce HPOS compatible.
Trusted by 60,000+ stores to improve attribution, boost ROAS and scale with reliable, cross-platform insights.
<h3>Pro User Perks</h3>
<ul>
<li>Priority support: Faster responses for Pro feature inquiries. Reach us at <a href="mailto:support@conversios.io" rel="nofollow ugc">support@conversios.io</a> or on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.</li>
<li>Onboarding assistance: Guidance for GA4, product feeds, server-side tracking and ad integrations. No code required.</li>
<li>Faster resolutions: Most tickets are resolved within 24 hours.</li>
<li>White-label PDF reports: Export branded reports for clients and internal stakeholders.</li>
</ul>
<h3>Privacy Policy</h3>
You can view our detailed privacy policy <a href="https://www.conversios.io/privacy-policy/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Compatibility</h3>
Conversios is compatible with the following major plugins:
<ul>
<li>Perfect Brands for WooCommerce for the Product Feed process</li>
<li>YITH WooCommerce Brands for Product Feed process</li>
<li>WooCommerce Brands for Product Feed Process</li>
<li>YITH Multi-Currency Switcher for WooCommerce</li>
<li>YITH Custom Thank You Page for WooCommerce</li>
<li>Multi-currency plugins like WOOCS, CURCY, WBW Currency Switcher</li>
<li>Consent Management Platforms like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and CookieBot CMP for Consent mode v2</li>
<li>Lead generation plugins like Contact Form 7, Ninja Forms, Formidable, Wp Forms, Gravity Form</li>
</ul>

Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels

I am on free version and mainly use it to provide EEC to analytics. 
Plugin has some issues linking to accounts when running in FireFox, but Chrome works fine. Support is also helpful and responsive.

Works well

It's one thing to offer a paid version, I get it, people like to be paid for their work. But to offer a free version for years and then take away those features...that just doesn't sit well with me. I've removed it from all of my clients' sites, it's relatively easy to set up these Events on your own with a little code or Google Tag Manager.

Free version is now useless

Track GA4, Google Ads, Microsoft Ads, and Conversion with server-side tracking (CAPI), dynamic remarketing, and product feeds for WooCommerce.

Groundworx GTM – Simple Insert for Google Tag Manager vs Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels