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Plugin info

Total downloads: 132
Active installs: 10
Total reviews: 0
Average rating: 0
Support threads opened: 0
Support threads resolved: 0 (0%)
Available in: 1 language(s)
Contributors: 1
Last updated: 8/16/2025 (136 days ago)
Added to WordPress: 8/16/2025 (0 years old)
Minimum WordPress version: 5.2
Tested up to WordPress version: 6.8.3
Minimum PHP version: 8.2

Maintenance & Compatibility

Maintenance score

Maintained • Last updated 136 days ago

50/100

Is Groundworx GTM – Simple Insert for Google Tag Manager abandoned?

Likely maintained (last update 136 days ago).

Compatibility

Requires WordPress: 5.2
Tested up to: 6.8.3
Requires PHP: 8.2

Ratings

0
0
0
0
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Developers

Groundworx (Owner)3

Languages

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Description

Groundworx GTM is a lightweight plugin that cleanly adds Google Tag Manager (GTM) to your WordPress site.

It uses core WordPress hooks like wp_head and wp_body_open, ensuring compatibility and avoiding messy theme edits.

Features:
* Injects GTM scripts in the proper locations ( and after )
* Option to disable tracking for logged-in users, by user role
* No ads, no tracking — just works

License

GPLv2 or later

Installation

  1. Upload the plugin folder to /wp-content/plugins/ or install via Plugins > Add New.
  2. Activate the plugin.
  3. Go to Settings > Groundworx GTM and enter your GTM ID.
  4. Optionally choose user roles to exclude from GTM injection.

External services

This plugin relies on the following third-party service:

Google Tag Manager (GTM)
• Purpose: Loads your GTM container so you can manage analytics/marketing tags from GTM.
• When it runs: Only when a valid GTM Container ID (e.g., GTM-XXXXXXX) is saved in the plugin settings and output is enabled. If no ID is set or output is disabled, nothing is loaded.
• What is sent and where: The plugin outputs the standard GTM bootstrap script and a <noscript> iframe. The visitor’s browser then requests:
– https://www.googletagmanager.com/gtm.js
– https://www.googletagmanager.com/ns.html
These requests send standard browser metadata (IP, user agent, referrer, page URL) to Google to serve the files.
• Scope: Front-end pages only. The plugin does not transmit admin data.
• Policies:
– Google Tag Manager Terms of Service
– Google Privacy Policy
• Data stored by this plugin: None. The plugin does not log, transmit, or store visitor data in WordPress.

Frequently Asked Questions

Will this track logged-in users?

No, not if you exclude their role from the settings panel.

Where is the GTM code inserted?

  • The <script> is injected in the <head> using wp_head.
  • The <noscript> fallback is injected after <body> using wp_body_open.

What if my theme doesn’t use `wp_body_open`?

You’ll see an admin notice prompting you to update your theme.
If your theme doesn’t support wp_body_open, you can manually add it by inserting <?php wp_body_open(); ?> immediately after the opening <body> tag in your theme’s header.php file.

Do I need to edit my theme?

Usually no — most modern themes include wp_head and wp_body_open. But if your theme is older or custom, you might need to add wp_body_open() manually after <body>.

Review feed

No reviews available

Screenshots

  1. Settings panel with GTM ID and role exclusions.

    Settings panel with GTM ID and role exclusions.

Changelog

1.0.0

  • Initial release: inject GTM via wp_head and wp_body_open
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