Groundworx

Groundworx GTM is a lightweight plugin that cleanly adds Google Tag Manager (GTM) to your WordPress site.
It uses core WordPress hooks like <code>wp_head</code> and <code>wp_body_open</code>, ensuring compatibility and avoiding messy theme edits.
Features: 
* Injects GTM scripts in the proper locations (<code><head></code> and after <code><body></code>) 
* Option to disable tracking for logged-in users, by user role 
* No ads, no tracking — just works
<h3>License</h3>
GPLv2 or later

Groundworx GTM – Simple Insert for Google Tag Manager

Cleanly inject Google Tag Manager (GTM) into your site using WordPress-native hooks. No tracking for selected user roles.

WEBKINDER

Deploy Google Analytics on your website without having to edit code and without tracking your own visits. You can exclude any logged in user from this and enable tracking solely for them. You can also ignore a device by ticking a box which sets a session cookie.
You can also enter your Google Tag Manager ID and disable tracking via GTM.
We would love to hear your <a href="https://wordpress.org/support/plugin/wk-google-analytics/reviews/" rel="ugc">feedback</a>. It helps us improve and expand the plugin according to your needs.
If you have any questions or feature requests, feel free to contact us via support@webkinder.ch.

Google Analytics and Google Tag Manager

Excellent plugin. Simple, minimal, great way to add just the tracking code - no more, no less.

Perfect

Probably the best, simplest Google Analytics Plugin

Finally an SEO-related plugin with clean code and no bloat. 

simple, clean, excellent

I've been looking for non-intrusive Google Tag plugin and after a few unsuccessful iterations with other, higher ranked in WP directory plugins, found this one. This plugin does exactly what it should: installs google tags on your WP website. That's it. Nothing else. The rest is managed via Google Tags directly. Thanks to the developers!


Excellent, simple to setup plugin

Google Analytics or Google Tag Manager for WordPress without tracking your own visits.

Groundworx GTM – Simple Insert for Google Tag Manager vs Google Analytics and Google Tag Manager