Torben Lundsgaard

TLA Media

GTM Kit

<p>GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.</p>
<p>The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.</p>
<h3>eCommerce events tracked with Google Analytics 4</h3>
<p>The following GA4 events are automatically included in the dataLayer:</p>
<h3>WooCommerce</h3>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_wishlist <strong>[Premium]</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li>refund <strong>[Premium]</strong></li>
<li>order_paid <strong>[Premium]</strong></li>
</ul>
<p>Unlock all features with <a href="https://woocommerce.com/products/gtm-kit-woo-add-on/" rel="nofollow ugc">GTM Kit Woo Add-On</a>.</p>
<h3>Easy Digital Downloads</h3>
<ul>
<li>view_item</li>
<li>add_to_cart</li>
<li>begin_checkout</li>
<li>purchase</li>
</ul>
<h3>Flexible container implementation</h3>
<p>Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed.</p>
<p>You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting.</p>
<h3>Post data</h3>
<p>You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager.<br />
– Post type: include the type of the current post or archive page.<br />
– Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc.<br />
– Categories: include the categories of the current post or archive page.<br />
– Tags: include the tags of the current post or archive page.<br />
– Post title: include the post title of the current post.<br />
– Post ID: include the Post ID of the current post.<br />
– Post date: include the post date.<br />
– Post author name: include the post author name.<br />
– Post author ID: include the post author ID.</p>


GTM Kit – Google Tag Manager & GA4 integration


That plugin was exactly what we've been looking for and testing a couple of paid extensions. This one is super easy to configure and gives the data we exactly needed.



EDD integration is a blast!


Simple, yet effective


We are using the GTM Kit plugin integrated with the Easy Digital Downloads plugin, and it's been working very well for us!



Recently, we faced an issue with the GA4 reports where some purchase events were missing. We immediately reached out to the support team, and they provided a quick fix.



Now it is working fine with EDD.



Thank you!!


Great Solution & Support

Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.

Conversios

<p><strong>Track eCommerce Events Reliably on All Browsers and Devices</strong></p>
<p>Browser-side scripts can be blocked or restricted, resulting in gaps in conversion data. This plugin delivers server‑side tracking for WooCommerce through Google Tag Manager – no custom code required.</p>
<p>It transmits privacy‑compliant data from your server to:</p>
<ul>
<li>Google Analytics 4 (GA4)</li>
<li>Meta Pixel with Facebook Conversion API</li>
<li>Google Ads (Enhanced Conversions supported)</li>
<li>TikTok, Snapchat, and Pinterest</li>
</ul>
<p><strong>How It Works</strong></p>
<p>WooCommerce events, such as product view, add-to-cart, checkout, and purchase, are collected client-side, forwarded to a GTM server container, and sent to the selected platforms using first-party cookies. A custom loader keeps tracking active when browser scripts are blocked.</p>
<p><strong>Setup in Minutes</strong></p>
<p>A guided wizard generates ready‑made GTM templates – enter your container IDs and start tracking.</p>
<h3>Reviews</h3>
<blockquote>
<p>“All‑in‑One solution with exceptional support. Integration is seamless and the team is responsive.”<br />
  — @tizianokappa (<a href="https://wordpress.org/support/topic/all-in-one-solution-with-exceptional-support/" rel="ugc">Read full review</a>)</p>
</blockquote>
<h3>Benefits</h3>
<ul>
<li>Reduce data loss from ad‑blockers and privacy‑focused browsers by routing events server‑side.</li>
<li>Maintain attribution accuracy across GA4, Google Ads, and Meta by using first‑party cookies.</li>
<li>Improve compliance with privacy regulations by limiting third‑party scripts.</li>
<li>Lower client‑side script load, contributing to better Core Web Vitals and site speed scores.</li>
<li>Provide multi‑channel event data (Google, Meta, TikTok, Snapchat, Pinterest) from a single GTM configuration.</li>
</ul>
<h3>Free Features</h3>
<ul>
<li>Server‑side tracking via Google Tag Manager web and server containers</li>
<li>Automatic WooCommerce eCommerce events (pageview, addtocart, checkout, purchase)</li>
<li>Support for GA4, Google Ads (including Enhanced Conversions), Meta Pixel +CAPI, TikTok, Snapchat and Pinterest</li>
<li>First‑party cookie extension for browsers that limit third‑party cookies (Safari/iOS)</li>
<li>Custom loader to continue tracking when ad‑blockers are active</li>
<li>Includes 300,000 server hits (lifetime) on the free plan</li>
<li>GA4 eCommerce reports available inside WordPress (free tier)</li>
<li>No‑code setup wizard with GTM container templates</li>
</ul>
<h3>Premium Features</h3>
<p>Upgrade to the Premium Plan (US $499 / year) for additional capacity and hands‑on help. <a href="https://www.conversios.io/pricing/?plugin_name=sst&utm_source=wpreadme&utm_medium=plugin&utm_campaign=sstplugin" rel="nofollow ugc">See full pricing details</a>.</p>
<ul>
<li>Higher server‑hit quota for high‑traffic stores</li>
<li>Expert configuration assistance for server‑side GTM and conversion APIs</li>
<li>Priority support with responses within 24 hours — contact <a href="mailto:support@conversios.io" rel="nofollow ugc">support@conversios.io</a> or WhatsApp <a href="https://wa.me/917284854854" rel="nofollow ugc">+91 72848 54854</a></li>
<li>GA4 general reports and Google Ads reports (premium only)</li>
<li>Enhanced Conversions for Google Ads — contact <a href="mailto:support@conversios.io" rel="nofollow ugc">support@conversios.io</a> or WhatsApp <a href="https://wa.me/917284854854" rel="nofollow ugc">+91 72848 54854</a></li>
</ul>
<h3>Integrations</h3>
<ul>
<li>Google Analytics 4 (GA4)</li>
<li>Google Tag Manager (web and server containers)</li>
<li>Google Ads (Conversions & Enhanced Conversions)</li>
<li>Meta Pixel & Conversion API</li>
<li>TikTok Pixel & Events API</li>
<li>Snapchat Pixel and Conversion API</li>
</ul>
<h3>Support</h3>
<p>For assistance:<br />
– Email – <a href="mailto:support@conversios.io" rel="nofollow ugc">support@conversios.io</a><br />
– WhatsApp – <a href="https://wa.me/917284854854" rel="nofollow ugc">+91 72848 54854</a><br />
– Documentation – <a href="https://www.conversios.io/docs-category/woocommerce-server-side-tagging/" rel="nofollow ugc">Help Center</a></p>
<h3>Privacy Policy</h3>
<p>You can view our detailed privacy policy <a href="https://www.conversios.io/privacy-policy/?utm_source=wpsstreadme&utm_medium=readmecontent&utm_campaign=wpsstreadme" rel="nofollow ugc">here</a>.</p>
<h3>Third-Party Services</h3>
<p><strong>Google APIs</strong> – authentication and data exchange.<br />
<a href="https://developers.google.com/terms" rel="nofollow ugc">Terms</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy</a></p>
<p><strong>Google Tag Manager</strong> – tag management.<br />
<a href="https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/" rel="nofollow ugc">Terms</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy</a></p>
<p><strong>Google Analytics</strong> – traffic and event reporting.<br />
<a href="https://marketingplatform.google.com/about/analytics/terms/us/" rel="nofollow ugc">Terms</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy</a></p>
<p><strong>Tatvic API</strong> – supplementary plugin functionality.<br />
<a href="https://www.tatvic.com/privacy-policy/" rel="nofollow ugc">Privacy</a></p>


Server-Side Tracking via GTM for GA4, Meta CAPI & Google Ads

WooCommerce GTM server-side tracking for GA4, Meta CAPI, Google Ads & more. Bypass ad blockers, boost accuracy on Safari and iOS browsers.

GTM Kit – Google Tag Manager & GA4 integration vs Server-Side Tracking via GTM for GA4, Meta CAPI & Google Ads