Hotjar

Hotjar helps you to connect the dots between what your users do and why—so you can confidently create and optimize user experiences that convert. See what your users see, ask how they feel, and connect 1:1, all from one powerful and intuitive platform.
Hotjar Observe:
<ul>
<li>Visualize user behavior – Heatmaps visually represent where users click, move, and scroll on your site. With this context, you’ll be inspired with simple ways to improve your site.</li>
<li>Put yourself in their shoes – Watch recordings of real user behavior on your site. See visitors’ clicks, mouse movements, u-turns, and rage clicks. Learn what frustrates users and resolve issues early.</li>
<li>Measure conversions and learn why users drop off – Visualize your conversion flows with Funnels, and understand where your users are getting stuck by zooming into relevant recordings.</li>
<li>Explore and understand your metrics – Trends connects the dots between numbers and user behavior insights so you can visualize your most important metrics and find the recordings and heatmaps of the underlying user behavior with a single click.</li>
</ul>
Hotjar Ask:
<ul>
<li>Hear from your users – Surveys bring voice-of-customer to your decision-making. Gathering evidence for a landing page or feature? Use a targeted Survey to validate your ideas and better understand your users.</li>
<li>Get feedback with context – A real-time suggestion box on your site, Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they’re looking at.</li>
</ul>
Hotjar Engage:
<ul>
<li>Connect with users – Automate the recruitment, scheduling, and hosting of moderated user interviews, and focus on what matters the most—connecting with users.</li>
</ul>
Hotjar Platform:
<ul>
<li>Stay on top of your user metrics – Use your Dashboard to get a high-level view of user data and spot issues before they become serious, identify trends, and find deeper insights.</li>
<li>Integrate Hotjar with the tools you love – Connect Hotjar with thousands of popular apps, so you can automate your work and have more time for what matters most—no code required.</li>
</ul>
This plugin provides a simple installation of Hotjar on your WordPress site. <a href="https://insights.hotjar.com/register?utm_source=wordpress&utm_medium=plugin" rel="nofollow ugc">Sign-up for your free trial today</a>!

The Hotjar plugin works as expected and it took less than a minute to get it up and running! The whole process was super smooth (and by "process" I mean simply copy-pasting my Hotjar site ID into Hotjar settings).

It's a 5 star plugin as is, but I'd love the addition of a user role restriction so I can exclude administrators from user recordings.

Up and running in a minute

It seems the data isn't sent to Hotjar, finally I prefer using the JS integration directly.

Plugin is not working


…Now it won't even correctly verify the installation. The tracking script was in my website yet the HotJar control panel claimed over and over that it wasn't when I tried to verify the installation. I tried FOUR different browsers, since it claimed that ad blocking in my primary browser was preventing it from working. The other 3 browsers have no ad-blocking extensions. Still no dice. I could see the requests reaching the site while trying to verify, and I even tested the requests that were made and, sure enough, the tracking script was installed.



So… I'm done. I'll find another way to tackle the task I needed to complete. My HotJar account is deleted and I will no longer be suggesting it to my customers.


Used to be good

The fast & visual way to understand your users.

Freemius

Krzysztof Planeta

Are you tired of juggling multiple plugins just to make your tracking work? Or dealing with a confusing Google Tag Manager?
Do you wish you had an easy, GDPR-compliant consent banner that “just works” with your tracking tools and supports Consent Mode right out of the box?
WP Full Picture can help you with all of it.
WP Full Picture lets you install tracking tools and manage tracking consents – so you can track your visitors with the tools you need and stay compliant with privacy regulations.
Say goodbye to plugin overload. WP Full Picture replaces:
<ul>
<li>PixelYourSite, Pixel Manager for WooCommerce, MonsterInsights and other similar plugins,</li>
<li>GTM4WP plugin,</li>
<li>CookieBot, CookieYes, Complianz and similar solutions.</li>
</ul>
<h3>🎁 WHAT YOU ARE GETTING</h3>
With WP Full Picture, you get everything you need to get traffic insights, track conversions, and stay compliant — all in one lightweight plugin:
<ul>
<li>16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more</li>
<li>Built-in, pre-configured consent banner</li>
<li>Google Consent Mode v2 and Microsoft UET Consent Mode support</li>
<li>Two modes of work: simple (for most users) and advanced (for marketers and developers)</li>
<li>Google Tag Manager integration for advanced setups</li>
<li>Comprehensive WooCommerce tracking 
…and much more</li>
</ul>
<h3>🧩 INTEGRATIONS</h3>
Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos.
WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant.
<ul>
<li>Google Analytics <a href="https://wpfullpicture.com/module/google-analytics-integration-for-wordpress/" rel="nofollow ugc">learn more</a></li>
<li>Google Ads <a href="https://wpfullpicture.com/module/google-ads/" rel="nofollow ugc">learn more</a></li>
<li>Meta Pixel <a href="https://wpfullpicture.com/module/meta-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Pinterest Ads tag <a href="https://wpfullpicture.com/module/pinterest-ads/" rel="nofollow ugc">learn more</a></li>
<li>Hotjar <a href="https://wpfullpicture.com/module/hotjar/" rel="nofollow ugc">learn more</a></li>
<li>Twitter / X <a href="https://wpfullpicture.com/module/x-ads-twitter-ads/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Advertising <a href="https://wpfullpicture.com/module/microsoft-advertising/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Clarity <a href="https://wpfullpicture.com/module/microsoft-clarity/" rel="nofollow ugc">learn more</a></li>
<li>LinkedIn Insights Tag <a href="https://wpfullpicture.com/module/linkedin-insight-tag/" rel="nofollow ugc">learn more</a></li>
<li>TikTok Pixel <a href="https://wpfullpicture.com/module/tiktok-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Plausible Analytics <a href="https://wpfullpicture.com/module/plausible-analytics/" rel="nofollow ugc">learn more</a></li>
<li>Matomo <a href="https://wpfullpicture.com/module/matomo/" rel="nofollow ugc">learn more</a></li>
<li>Inspectlet <a href="https://wpfullpicture.com/module/inspectlet/" rel="nofollow ugc">learn more</a></li>
<li>Crazy Egg <a href="https://wpfullpicture.com/module/crazy-egg/" rel="nofollow ugc">learn more</a></li>
<li>PostHog (installation only)</li>
<li>Simple Analytics (installation only)</li>
</ul>
Need something else?
Install more tools with the built-in <a href="https://wpfullpicture.com/module/google-tag-manager/" rel="nofollow ugc">Google Tag Manager integration</a> (advanced) or a <a href="https://wpfullpicture.com/module/custom-scripts/" rel="nofollow ugc">Custom Scripts module</a> (quick and simple).
Best of all, all tools installed with our modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance.
<h3>🍪 CONSENT BANNER</h3>
Show a beautiful, GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits.
It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions.
The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data.
[PRO] The Pro version lets you display the consent banner only in countries where it’s required, helping you stay compliant while keeping your visitors’ experience smooth and distraction-free.
<h3>✍️ CONSENT MANAGEMENT</h3>
WP Full Picture integrates with ConsentsDB cloud service.
CDB lets you store visitor consents outside your website for less than a dollar a month. This keeps your site fast and compliant without extra maintenance.
[PRO] With WP Full Picture Pro, you can store all consent records in your email inbox for free, making compliance even simpler and more transparent.
No complicated setup. No third-party cookie scanners. Just peace of mind and easy data control.
<h3>👁️ ADVANCED TRACKING</h3>
Do you need detailed insights into how visitors interact with your website?
With WP Full Picture you can track:
<ul>
<li>Clicks in affiliate links, contact links, buttons and other page elements</li>
<li>Form submissions</li>
<li>Views of popups, ads and pricing tables</li>
<li>WooCommerce events (see below)</li>
<li>Page types, categories, tags</li>
<li>User roles and statuses</li>
<li>and more</li>
</ul>
You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer.
[PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like:
<ul>
<li>Server-side tracking with Meta CAPI and Measurement Protocol</li>
<li>Google Tag Gateway via Cloudflare</li>
<li>Advanced Matching / Enhanced conversions tracking</li>
<li>Custom events builder</li>
<li>Visitor scoring (for measuring the quality of traffic sources)</li>
<li>Metadata tracking</li>
<li>JavaScript error tracking</li>
<li>and more</li>
</ul>
<h3>🛒 WOOCOMMERCE TRACKING</h3>
Get the full picture of your eCommerce performance — automatically.
WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager.
Measure key actions like:
<ul>
<li>Product views and “add to cart” clicks</li>
<li>Checkout progress and completed purchases</li>
<li>Coupon usage and more</li>
</ul>
Every event includes detailed product information for accurate conversion tracking and smarter ad targeting — without sharing personal information.
[PRO] The Pro version adds:
<ul>
<li>Status-based order tracking (for higher accuracy)</li>
<li>Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers)</li>
<li>Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation)</li>
</ul>
<h3>📈 STATISTICS IN WP ADMIN</h3>
See your marketing performance right where you work — inside your WordPress dashboard.
With WP Full Picture, you can embed reports and dashboards from Google Looker Studio, Databox, and other data-dashboard platforms directly in your WP admin. Sweet.
<h3>💎 WP FULL PICTURE FREE vs PRO</h3>
<a href="https://wpfullpicture.com/free-vs-pro/" rel="nofollow ugc">See Free vs Pro comparison</a>

Tracking and Consent Manager – WP Full Picture

Install the best tracking tools and manage tracking consents with one plugin. Google Analytics, GTM, Meta pixel, WooCommerce and more.

Hotjar vs Tracking and Consent Manager – WP Full Picture