Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Crucial Innovations

Fast Google Analytics allows you to add the basic standard Google Analytics tracking code to your website in a matter of seconds.
It assumes that you already have a Google Analytics account or that you intend to create one.
Install, activate, and enable the plugin. Then, simply enter your <a href="https://support.google.com/analytics/answer/1032385?hl=en" rel="nofollow ugc">Google Analytics Tracking ID</a>, and save the settings and you are done.
Simple, lightweight, fast, and effective!
<h4>The features include:</h4>
<ul>
<li>Enable / Disable</li>
<li>Choose a location (Header or Footer)</li>
<li>Choose tracking type (Current Version, Alternative/Performance Version, Legacy Version)</li>
<li>Unique Tracking ID</li>
</ul>

Fast Google Analytics

The fast and easy way to add Google Analytics tracking statistics to your website.

Lightweight Google Analytics vs Fast Google Analytics