manceppo

With the Manceppo B2B Marketing Hub plugin you can connect your 
WordPress website to your Manceppo account and start to build your 
custom small business B2B marketing stack, based on the tools you 
love.
This plugin will enable you to build landing pages with our form 
builder, track visitor behavior and add lead scores.
By connecting MailChimp, Google Analytics, LinkedIn and Pipedrive 
you unleash a complete marketing stack as alternative to expensive 
Marketing Automation solutions.
<h3>Connecting WordPress to Manceppo</h3>
By installing the Manceppo plugin and connecting to your Manceppo 
account, you will open up Marketing Automation functionality.
The connection enables you to:
<ul>
<li>Create landing pages with forms for downloads</li>
<li>Track visitor behavior across your website</li>
<li>Search and select lead profiles to view or export</li>
<li>Build a lead score based on behavior and profile criteria</li>
<li>Trigger email workflows in other connected tools like MailChimp</li>
</ul>
Read the full instruction on how to connect WordPress and Manceppo 
here <a href="https://manceppo.com/connecting-wordpress-to-manceppo" rel="nofollow ugc">here</a>.
<h3>Connecting Manceppo to Mailchimp</h3>
By connecting Manceppo to MailChimp you will open up nurturing 
functionality.
The connection enables you to:
<ul>
<li>Add newsletter subscriptions to your WordPress call-to-action forms</li>
<li>Trigger Automation workflows in MailChimp based on behavior on WordPress</li>
<li>Sync MailChimp Audience data to build a 360 view of your contacts across your tools</li>
<li>Build a lead score based on activity in emails, on your website and across other tools</li>
</ul>
Read the full instruction on how to connect Mailchimp and Manceppo 
<a href="https://manceppo.com/connecting-manceppo-to-mailchimp" rel="nofollow ugc">here</a>.
<h3>Configure scoring rules</h3>
To determine the sales readiness of leads, Manceppo offers lead 
scoring functionality on both behavior and profile criteria.
Lead scoring is a way to measure the likeliness of a commercial 
opportunity for a potential customer.
The lead scoring features in Manceppo include:
<ul>
<li>Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size.</li>
<li>Activity (or implicit) scores based on lead behavior such as website visits, email opens and white paper downloads.</li>
<li>Multiple lead scores: when you sell multiple products or services, let’s say both CRM and ERP systems, Manceppo allows you to set up a lead score per product line or, even better, per area of interest.</li>
</ul>
To set up lead scores in Manceppo to MailChimp, just follow these 3 
steps <a href="https://manceppo.com/configuring-lead-scores-in-manceppo" rel="nofollow ugc">here</a>.
<h3>Manceppo features</h3>
Manceppo features include:
<ul>
<li>Create landing pages with forms for downloads</li>
<li>Track visitor behavior across your website</li>
<li>Search and select lead profiles to view or export</li>
<li>Build a lead score based on behavior and profile criteria</li>
<li>Trigger email workflows in other connected tools like MailChimp</li>
<li>Add newsletter subscriptions to your WordPress call-to-action forms</li>
<li>Trigger Automation workflows in MailChimp based on behavior on WordPress</li>
<li>Sync MailChimp Audience data to build a 360 view of your contacts across your tools</li>
<li>Build a lead score based on activity in emails, on your website and across other tools</li>
</ul>

Manceppo B2B Marketing Hub

Generate B2B leads and integrate with MailChimp, Google Analytics, LinkedIn and Pipedrive. Get a full lead profile, trigger actions and nurture leads.

Mailchimp

Use the Mailchimp List Subscribe plugin to quickly add a Mailchimp signup form block, widget, or shortcode to your WordPress site.
After installation, if you already have a Mailchimp account, you’ll log in with that account and then proceed to configure settings.
If you don’t have an account, you can create one directly in the plugin. After entering in all your personal details, you’ll need to activate your account via an email that will be sent to you. Once done, you’ll proceed to configure settings.
On the settings screen, you’ll select your Mailchimp list, choose merge fields and groups, and configure other options. Once done, you can now add the block, widget, or shortcode (<code>[mailchimpsf_form]</code>) to your site. Typically, installation and setup will take about 5-10 minutes, and absolutely everything can be done via the WordPress Setting GUI, with no file editing at all.
WordPress.com compatibility is limited to Business tier users only. <a href="https://mailchimp.com/help/ways-to-add-a-signup-form-in-wordpress/" rel="nofollow ugc">How to add a signup form if you have a WordPress.com site</a>.
<h3>Access Token Encryption</h3>
Starting in version 1.6.0, authentication has changed to use OAuth. As part of this process, we retrieve an access token that can be used to make API requests. To provide a high-level of security, this access token is encrypted before being stored in the WordPress database. In order to ensure this access token can be decrypted when used, the plugin relies on certain security constants that should remain unchanged.
With no additional configuration, we use the standard <code>LOGGED_IN_KEY</code> and <code>LOGGED_IN_SALT</code> constants that are normally set in your site’s <code>wp-config.php</code> file. Some sites make use of security plugins that rotate these constants on a periodic basis. When this happens, we won’t be able to decrypt the access token and you’ll need to reconnect your Mailchimp account to generate a new access token.
To prevent such issues, it is recommended to define two additional constants in your site’s <code>wp-config.php</code> file: <code>MAILCHIMP_SF_ENCRYPTION_KEY</code> and <code>MAILCHIMP_SF_ENCRYPTION_SALT</code>. These constants should consist of a combination of characters, preferably at least 32 characters long. Once set, these values should not be changed. For strong values, you can copy some of the values from <a href="https://api.wordpress.org/secret-key/1.1/salt/" rel="nofollow ugc">here</a> and use them. You’ll end up with additional code like the following in your <code>wp-config.php</code> file:
<pre><code>define( 'MAILCHIMP_SF_ENCRYPTION_KEY', 'put your unique phrase here' );
define( 'MAILCHIMP_SF_ENCRYPTION_SALT', 'put your unique phrase here' );
</code></pre>
If these constants are added after you’ve already authenticated with Mailchimp, you will need to reconnect your account. To avoid this, you can copy the values from <code>LOGGED_IN_KEY</code> and <code>LOGGED_IN_SALT</code> (if they exist) to <code>MAILCHIMP_SF_ENCRYPTION_KEY</code> and <code>MAILCHIMP_SF_ENCRYPTION_SALT</code> respectively.
<h3>Upgrading</h3>
If you are upgrading to version 1.2.1 and you used the widget in your sidebar previously, all you need to do is drag the <code>Mailchimp Widget</code> back into the sidebar, visit the Mailchimp settings page (which will have maintained your prior settings), click the “Update List” button, and you’re done!

Mailchimp List Subscribe Form

Add a Mailchimp signup form block, widget, or shortcode to your WordPress site.

Manceppo B2B Marketing Hub vs Mailchimp List Subscribe Form