Mapp Digital

<p>The Mapp Cloud plugin enables customers to quickly and easily set up the tracking environment needed to start analysing customer insights immediately. It creates the data layer used to feed the Mapp Intelligence customer insights and Mapp Acquire dashboards without requiring you to touch any code.</p>
<p><strong>Plugin Features</strong></p>
<ul>
<li>Adds the Mapp Cloud Tag Integration code to the footer of your website.</li>
<li>Creates the standard data layer to start analyzing customer insights immediately.</li>
<li>Enables customers to
<ul>
<li>add the information needed to initialize tracking.</li>
<li>exclude unwanted keys/information from the data layer.</li>
<li>exclude tracking of users logged in the WordPress admin panel.</li>
</ul>
</li>
</ul>
<p><strong>Mapp Cloud</strong></p>
<p>Mapp Cloud allows customers to gain in-depth customer insights and adjust marketing activities based on actual user behavior and data. Thanks to comprehensive first-party data and the tool capable of analysing mission-critical information, our customers can make data-driven decisions based on AI alerts and user-centric predictions.</p>
<p><strong>Key Features</strong></p>
<ul>
<li>Customer insights: Gain in-depth knowledge of your customers.</li>
<li>Smart alerts: Get alerts if any anomaly is detected by the system.</li>
<li>Purchase/Abandon predictions: Check the likelihood of your customers to churn or convert.</li>
<li>Funnel and journey analysis: Follow your users and find the quickest path to conversion.</li>
<li>Recommendation engine: Personalise your content for each individual user.</li>
<li>Dashboards and reports: Use our easy-to-understand dashboards for an in-depth analysis.</li>
<li>Integrate easily with all products to unlock the full potential of the Mapp Cloud</li>
</ul>
<p>Find out more on our <a href="//mapp.com/mapp-cloud"" rel="nofollow ugc">website</a></p>


Mapp Intelligence

The plugin adds the Mapp Cloud Tag Integration code to your website and creates the data layer for your customer insights dashboards.

justshipit

<p>This is the official DataFast plugin for WordPress and WooCommerce.</p>
<p>DataFast helps you understand which marketing channels are bringing you customers and revenue. Install our lightweight tracking script and start making data-driven marketing decisions.</p>
<h4>Key Features</h4>
<ul>
<li>Pageview Tracking – Automatically track every page view on your site</li>
<li>Visitor & Session Analytics – Understand visitor behavior and session patterns</li>
<li>WooCommerce Integration – Track e-commerce events including add to cart, checkout initiation, and purchases</li>
<li>Attribution Tracking – See which marketing channels drive conversions</li>
<li>Privacy-Focused – Lightweight script with minimal performance impact</li>
<li>Easy Setup – Just add your Website ID and start tracking</li>
</ul>
<h4>WooCommerce Features</h4>
<p>When WooCommerce is active, DataFast automatically tracks:</p>
<ul>
<li>Add to cart events with product details</li>
<li>Cart removal events</li>
<li>Checkout initiation</li>
<li>Order completion with revenue data</li>
<li>Product information including names, prices, and images</li>
</ul>
<p>Connect your WooCommerce store from your DataFast dashboard for advanced features like revenue attribution and ROAS (Return on Ad Spend) tracking.</p>
<h4>How It Works</h4>
<ol>
<li>Start your free trial at <a href="https://datafa.st" rel="nofollow ugc">datafa.st</a></li>
<li>Create a website in your dashboard</li>
<li>Copy your Website ID</li>
<li>Install this plugin and enter your Website ID</li>
<li>Start tracking immediately!</li>
</ol>
<h4>Privacy & Performance</h4>
<p>DataFast is designed with privacy and performance in mind:</p>
<ul>
<li>Lightweight tracking script (~15KB)</li>
<li>No impact on page load times</li>
<li>GDPR-friendly analytics</li>
<li>Data is stored securely</li>
</ul>
<h4>Service & Data Usage</h4>
<p>DataFast is a Software as a Service (SaaS) analytics platform. When you configure this plugin with your Website ID, it sends analytics and e-commerce event data to DataFast servers so you can view reports and insights in your DataFast dashboard.</p>
<p><strong>Data Collection:</strong><br />
This plugin collects and transmits the following data to DataFast servers:<br />
* Pageview data (URLs, page titles, referrer information, UTM parameters)<br />
* Anonymous visitor and session identifiers (stored in cookies)<br />
* WooCommerce order data (order totals, product information, order IDs)<br />
* E-commerce events (add to cart, checkout initiation, purchases)<br />
* Product information (names, prices, images, quantities)</p>
<p><strong>Important:</strong> This plugin does not collect or transmit payment card numbers or sensitive payment information. All payment processing remains with your payment gateway.</p>
<p><strong>Legal Documents:</strong><br />
By using this plugin, you agree to DataFast’s terms and policies:<br />
* <a href="https://datafa.st/tos" rel="nofollow ugc">Terms of Service</a><br />
* <a href="https://datafa.st/privacy-policy" rel="nofollow ugc">Privacy Policy</a><br />
* <a href="https://datafa.st/dpa" rel="nofollow ugc">Data Processing Addendum (DPA)</a></p>
<p>For complete details on data collection, storage, and usage, please review these documents.</p>
<h4>Support</h4>
<p>Need help? Visit our <a href="https://datafa.st/docs" rel="nofollow ugc">documentation</a></p>


DataFast

Official DataFast plugin for WordPress and WooCommerce. Discover which marketing channels bring customers so you can grow your business, fast.

Mapp Intelligence vs DataFast