Mapp Digital

The Mapp Cloud plugin enables customers to quickly and easily set up the tracking environment needed to start analysing customer insights immediately. It creates the data layer used to feed the Mapp Intelligence customer insights and Mapp Acquire dashboards without requiring you to touch any code.
Plugin Features
<ul>
<li>Adds the Mapp Cloud Tag Integration code to the footer of your website.</li>
<li>Creates the standard data layer to start analyzing customer insights immediately.</li>
<li>Enables customers to
<ul>
<li>add the information needed to initialize tracking.</li>
<li>exclude unwanted keys/information from the data layer.</li>
<li>exclude tracking of users logged in the WordPress admin panel.</li>
</ul>
</li>
</ul>
Mapp Cloud
Mapp Cloud allows customers to gain in-depth customer insights and adjust marketing activities based on actual user behavior and data. Thanks to comprehensive first-party data and the tool capable of analysing mission-critical information, our customers can make data-driven decisions based on AI alerts and user-centric predictions.
Key Features
<ul>
<li>Customer insights: Gain in-depth knowledge of your customers.</li>
<li>Smart alerts: Get alerts if any anomaly is detected by the system.</li>
<li>Purchase/Abandon predictions: Check the likelihood of your customers to churn or convert.</li>
<li>Funnel and journey analysis: Follow your users and find the quickest path to conversion.</li>
<li>Recommendation engine: Personalise your content for each individual user.</li>
<li>Dashboards and reports: Use our easy-to-understand dashboards for an in-depth analysis.</li>
<li>Integrate easily with all products to unlock the full potential of the Mapp Cloud</li>
</ul>
Find out more on our <a href="//mapp.com/mapp-cloud"" rel="nofollow ugc">website</a>

Mapp Intelligence

The plugin adds the Mapp Cloud Tag Integration code to your website and creates the data layer for your customer insights dashboards.

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MarkTag for WooCommerce is a reliable tracking plugin that uses a hybrid architecture (JavaScript + PHP) to capture customer behavior and send events to the MarkTag analytics platform. Perfect for e-commerce stores looking to optimize their marketing campaigns with accurate event tracking.
<h4>Key Features</h4>
<ul>
<li>Hybrid Architecture: JavaScript for view events, PHP for action events (maximum reliability)</li>
<li>Complete Event Tracking: ViewItem, ViewCart, AddToCart, RemoveFromCart, BeginCheckout, Purchase</li>
<li>Tag ID Support: Unique identifier for each store sent with every event</li>
<li>Easy Configuration: Simple settings page in WordPress Admin (Settings → MarkTag)</li>
<li>Session Management: UUID-based session tracking with sessionStorage</li>
<li>First-Party Cookies: Manages <code>muid</code> cookie with 1-year expiry for accurate user tracking</li>
<li>Marketing Attribution: Automatically captures Facebook Pixel, TikTok, Google Analytics cookies</li>
<li>International Phone Formatting: Phone number validation with E.164 formatting</li>
<li>Customer Data Persistence: Stores email and phone in localStorage for cross-session tracking</li>
<li>Rich Product Data: Captures product variants, categories, SKU, pricing</li>
<li>Complete Order Tracking: Full purchase data including shipping, tax, and order details</li>
<li>WooCommerce HPOS Compatible: Fully compatible with High-Performance Order Storage</li>
<li>Works with All Themes: Compatible with classic themes, block themes, and WooCommerce Blocks</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Go to Settings → MarkTag and enter your Tag ID</li>
<li>The plugin automatically starts tracking customer behavior</li>
<li>Events are sent to MarkTag platform for analysis and optimization</li>
</ol>
<h4>Event Types Tracked</h4>
<ul>
<li>ViewItem: When customers view product pages (JavaScript)</li>
<li>ViewCart: When customers view their shopping cart (JavaScript)</li>
<li>AddToCart: When items are added to cart (PHP – works with all themes)</li>
<li>RemoveFromCart: When items are removed from cart (PHP)</li>
<li>BeginCheckout: When customers start the checkout process (JavaScript)</li>
<li>Purchase: When orders are completed with full transaction details (PHP)</li>
</ul>
<h4>Why Hybrid Architecture?</h4>
This plugin uses both JavaScript and PHP for maximum reliability:
<ul>
<li>JavaScript Layer: Handles view events (ViewItem, ViewCart, BeginCheckout), cookie management, session tracking, and marketing pixel capture</li>
<li>PHP Layer: Handles action events (AddToCart, RemoveFromCart, Purchase) using native WooCommerce hooks for 100% reliability</li>
</ul>
This approach ensures tracking works with all WooCommerce setups including WooCommerce Blocks, classic themes, AJAX add-to-cart, and form-based add-to-cart.
<h4>Privacy & GDPR</h4>
This plugin tracks customer behavior including email addresses and phone numbers from checkout forms. Ensure your privacy policy covers this data collection. All tracking respects user consent and follows WordPress best practices.
<h4>Developer Friendly</h4>
<ul>
<li>Clean, well-documented code</li>
<li>Plain JavaScript (no build tools required)</li>
<li>WordPress coding standards compliant</li>
<li>Uses native WooCommerce hooks</li>
<li>Simple, maintainable architecture</li>
</ul>
<h3>Privacy Policy</h3>
This plugin tracks customer behavior including: 
* Page views and product interactions 
* Email addresses and phone numbers from checkout forms 
* Marketing cookies (Facebook Pixel, TikTok, Google Analytics) 
* Session data and user identifiers
All data is sent to the MarkTag platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.).
<h3>Support</h3>
For support, please: 
* Visit our documentation: https://docs.markopolo.ai 
* Email: support@markopolo.ai 
* GitHub Issues: https://github.com/markopolo-inc/woocommerce-tracking-plugin/issues

MarkTag for WooCommerce

Track WooCommerce events and send them to MarkTag analytics platform for marketing attribution and conversion tracking.

Mapp Intelligence vs MarkTag for WooCommerce