Mapp Digital

The Mapp Cloud plugin enables customers to quickly and easily set up the tracking environment needed to start analysing customer insights immediately. It creates the data layer used to feed the Mapp Intelligence customer insights and Mapp Acquire dashboards without requiring you to touch any code.
Plugin Features
<ul>
<li>Adds the Mapp Cloud Tag Integration code to the footer of your website.</li>
<li>Creates the standard data layer to start analyzing customer insights immediately.</li>
<li>Enables customers to
<ul>
<li>add the information needed to initialize tracking.</li>
<li>exclude unwanted keys/information from the data layer.</li>
<li>exclude tracking of users logged in the WordPress admin panel.</li>
</ul>
</li>
</ul>
Mapp Cloud
Mapp Cloud allows customers to gain in-depth customer insights and adjust marketing activities based on actual user behavior and data. Thanks to comprehensive first-party data and the tool capable of analysing mission-critical information, our customers can make data-driven decisions based on AI alerts and user-centric predictions.
Key Features
<ul>
<li>Customer insights: Gain in-depth knowledge of your customers.</li>
<li>Smart alerts: Get alerts if any anomaly is detected by the system.</li>
<li>Purchase/Abandon predictions: Check the likelihood of your customers to churn or convert.</li>
<li>Funnel and journey analysis: Follow your users and find the quickest path to conversion.</li>
<li>Recommendation engine: Personalise your content for each individual user.</li>
<li>Dashboards and reports: Use our easy-to-understand dashboards for an in-depth analysis.</li>
<li>Integrate easily with all products to unlock the full potential of the Mapp Cloud</li>
</ul>
Find out more on our <a href="//mapp.com/mapp-cloud"" rel="nofollow ugc">website</a>

Mapp Intelligence

The plugin adds the Mapp Cloud Tag Integration code to your website and creates the data layer for your customer insights dashboards.

shinystat

Activate the ShinyStat Analytics plugin and access to Web Analytics and On-site Marketing Automation tools provided by ShinyStat.
This plugin makes it easy to connect your website to ShinyStat services, so you can start building your data-driven strategies to improve your business.
Analytics services measure accesses to your website in real time, allowing you to check the progress of traffic in order to improve its performance.
ShinyStat Widget that shows the counter icon can be inserted into your website pages, so both you and your visitors can see immediately how traffic is evolving.
The ShinyStat dashboards provide a clear and immediate interpretation of all the main metrics related to traffic and performance of the site, allowing to perform punctual analysis on a census basis through dynamic and customizable graphic representations.
The Keyword Not Provided report allows you to obtain a probabilistic projection of the keywords used to reach the site by users on search engines, thus constituting an essential tool for SEO and SEM managers.
If the WooCommerce plugin is installed on your website, you can also view statistics about the monetary Conversions completed by your visitors. 
To collect data about conversions, the minimum version of WooCommerce is 3.3.0.
Offering a complete statistical picture of the main characteristics of the Audience on each portion of the site, it is therefore the ideal tool for defining strategies, the selection of contents and their optimal allocation on the web pages of your store.
Finally, thanks to Machine Learning and Artificial Intelligence algorithms, ShinyStat also provides On-site Marketing Automation ShinyEngage tool. 
With this tool you can send specific messages to targeted users at the most appropriate time in order to increase purchases, for example when user exit intent is detected without completing a purchase.
ShinyStat Analytics plugin is compatible with WordPress AMP plugin, allowing to collect traffic data from AMP pages without any additional configuration.

ShinyStat Analytics

Plugin to activate the ShinyStat Analytics services on your website.

Mapp Intelligence vs ShinyStat Analytics