Mapp Digital

The Mapp Cloud plugin enables customers to quickly and easily set up the tracking environment needed to start analysing customer insights immediately. It creates the data layer used to feed the Mapp Intelligence customer insights and Mapp Acquire dashboards without requiring you to touch any code.
Plugin Features
<ul>
<li>Adds the Mapp Cloud Tag Integration code to the footer of your website.</li>
<li>Creates the standard data layer to start analyzing customer insights immediately.</li>
<li>Enables customers to
<ul>
<li>add the information needed to initialize tracking.</li>
<li>exclude unwanted keys/information from the data layer.</li>
<li>exclude tracking of users logged in the WordPress admin panel.</li>
</ul>
</li>
</ul>
Mapp Cloud
Mapp Cloud allows customers to gain in-depth customer insights and adjust marketing activities based on actual user behavior and data. Thanks to comprehensive first-party data and the tool capable of analysing mission-critical information, our customers can make data-driven decisions based on AI alerts and user-centric predictions.
Key Features
<ul>
<li>Customer insights: Gain in-depth knowledge of your customers.</li>
<li>Smart alerts: Get alerts if any anomaly is detected by the system.</li>
<li>Purchase/Abandon predictions: Check the likelihood of your customers to churn or convert.</li>
<li>Funnel and journey analysis: Follow your users and find the quickest path to conversion.</li>
<li>Recommendation engine: Personalise your content for each individual user.</li>
<li>Dashboards and reports: Use our easy-to-understand dashboards for an in-depth analysis.</li>
<li>Integrate easily with all products to unlock the full potential of the Mapp Cloud</li>
</ul>
Find out more on our <a href="//mapp.com/mapp-cloud"" rel="nofollow ugc">website</a>

Mapp Intelligence

The plugin adds the Mapp Cloud Tag Integration code to your website and creates the data layer for your customer insights dashboards.

Ghaas Technologies Pvt. Ltd

UTM Master helps you capture and preserve UTM parameters in cookies for attribution and tracking. Features include:
<ul>
<li>Auto-save UTM parameters (<code>utm_source</code>, <code>utm_medium</code>, etc.)</li>
<li>Support for custom UTM parameters</li>
<li>Append UTM to all site links and CTAs</li>
<li>GDPR-compliant consent banner</li>
<li>Shortcode to retrieve current and original UTM values</li>
</ul>

UTM Master

Store UTM parameters in cookies, append them to links automatically, and manage GDPR compliance easily.

Mapp Intelligence vs UTM Master