Marc Tönsing

This plugins fires Google Analytics & Piwik events for the native WordPress MediaElement video and audio player. 
Works for playlists, too! Adds the following events in Google Analytics & Piwik:
<ul>
<li>play</li>
<li>ended</li>
</ul>
An event look like this: wp-video, play,[filename]
<ul>
<li>category: wp-video</li>
<li>action: play</li>
<li>label: filename of the corresponding media file</li>
</ul>

MediaElement Google Analytics & Piwik Event Tracking

This plugins fires Google Analytics & Piwik events for the native Wordpress MediaElement video and audio player.

Openmost

Matomo Site Kit allows your WordPress instance to connect with Matomo Cloud or On-Premise. 
You can easily provide Matomo or Matomo Tag Manager tracking code. 
Get in touch with the dashboard and respect the law with GDPR script easy deployment.
Features:
<ul>
<li>Dashboard with analytics overview</li>
<li>Classic Matomo tracking code injection</li>
<li>Matomo Tag Manager (MTM) support with dataLayer</li>
<li>User ID tracking (SHA256 hashed)</li>
<li>GDPR consent mode options</li>
<li>Privacy opt-out shortcode</li>
<li>Post/Page analytics metabox</li>
<li>WordPress Dashboard widget</li>
<li>Exclude tracking by user role</li>
</ul>

Matomo Site Kit

A complete Matomo integration for WordPress with dashboard, data layer and code injection.

MediaElement Google Analytics & Piwik Event Tracking vs Matomo Site Kit