cgzirim

<p>Markopolo AI is a lightweight tracking plugin that captures key WordPress site events and sends them to the Markopolo AI analytics platform for reporting and attribution.</p>
<h4>Key Features</h4>
<ul>
<li><strong>Page and interaction tracking</strong>: captures <code>page_view</code>, <code>click</code>, <code>form_interaction</code>, and <code>Search</code> events.</li>
<li><strong>Form data capture</strong>: can capture name, email, and phone values when they are present in forms.</li>
<li><strong>Session tracking</strong>: uses a UUID-based session identifier to group user activity.</li>
<li><strong>First-party identifier</strong>: manages a <code>muid</code> cookie for visitor identification.</li>
<li><strong>Marketing attribution data</strong>: can include common attribution cookies such as Facebook Pixel, TikTok, Google Analytics, and Microsoft UET cookies when present.</li>
<li><strong>Simple configuration</strong>: add your Tag ID from a WordPress admin settings page.</li>
<li><strong>Lightweight front-end script</strong>: loads only when a valid Tag ID and endpoint are configured.</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin.</li>
<li>Go to <strong>Settings > Markopolo AIr</strong>.</li>
<li>Enable <strong>Enable Tracking</strong> in plugin settings.</li>
<li>Enter your <strong>Tag ID</strong>.</li>
<li>Save settings.</li>
<li>The plugin loads its front-end script and sends tracked events to the Markopolo endpoint.</li>
</ol>
<p>Tracking is off by default. The plugin does not load front-end tracking until <strong>Enable Tracking</strong> is enabled by an admin and a valid Tag ID is provided.</p>
<h3>External Services</h3>
<p>This plugin relies on Markopolo AI services to provide analytics and attribution functionality.</p>
<h4>Service A: Event ingestion endpoint</h4>
<ul>
<li><strong>What it is used for</strong>: Receiving browser-side analytics events for reporting and attribution.</li>
<li><strong>Endpoint</strong>: <code>https://mtag.markopolo.ai/mark</code></li>
<li><strong>When data is sent</strong>: On tracked front-end events (for example page views, clicks, form interactions, and search events) only after admin opt-in via <strong>Enable Tracking</strong>, with a valid Tag ID and endpoint configured.</li>
<li><strong>Data sent may include</strong>: tag ID, page URL/path/title, referrer, language, timezone, viewport/screen data, session and visitor identifiers, attribution cookies when available, click metadata, and form-related values such as name/email/phone/search terms when detected.</li>
</ul>
<h4>Service B: Settings webhook endpoint</h4>
<ul>
<li><strong>What it is used for</strong>: Notifying Markopolo when plugin settings lifecycle events occur.</li>
<li><strong>Endpoint</strong>: <code>https://api-alpha.markopolo.ai/v1/integrations/wordpress/webhook</code></li>
<li><strong>When data is sent</strong>:
<ul>
<li>Only after an admin has enabled <strong>Enable Tracking</strong>.</li>
<li>When Tag ID is set for the first time.</li>
<li>When Tag ID is updated.</li>
<li>When Tag ID is removed.</li>
<li>During plugin uninstall, only when tracking is enabled and a Tag ID is configured.</li>
</ul>
</li>
<li><strong>Data sent</strong>: event name, tag ID, previous tag ID (when applicable), plugin name, site URL, and event timestamp.</li>
</ul>
<h4>Service terms and privacy</h4>
<ul>
<li>Terms and legal information: https://markopolo.ai/legal</li>
<li>Privacy policy: https://markopolo.ai/legal</li>
</ul>
<h4>Event Types Tracked</h4>
<ul>
<li><strong>page_view</strong>: fired on page load.</li>
<li><strong>click</strong>: fired when users interact with common clickable elements.</li>
<li><strong>form_interaction</strong>: fired on form change and submit events.</li>
<li><strong>Search</strong>: fired when a search term is detected from a search form or search URL.</li>
</ul>
<h4>Data Collected</h4>
<p>Depending on the page and user interaction, the plugin may collect and send:</p>
<ul>
<li>Page URL, path, title, referrer, language, timezone, viewport, and screen size</li>
<li>Session ID and visitor identifier (<code>muid</code>)</li>
<li>Marketing attribution cookies when available</li>
<li>Form values such as name, email, phone, and search terms</li>
<li>Click metadata such as element text, ID, class, and coordinates</li>
</ul>
<h4>Privacy & Consent</h4>
<p>This plugin tracks customer behavior including:<br />
* Page views, clicks, searches, and form interactions<br />
* Email addresses and phone numbers from form interactions<br />
* Marketing cookies (Facebook Pixel, TikTok, Google Analytics)<br />
* Session data and user identifiers</p>
<p>All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.).</p>
<p>Important: Site owners are responsible for obtaining any user consent required under applicable laws and regulations before enabling or using tracking features.</p>
<p>Plugin-level enablement requires admin opt-in. If <strong>Enable Tracking</strong> is disabled, front-end tracking and settings webhooks are disabled. Front-end tracking also requires a valid Tag ID.</p>
<h4>Developer Notes</h4>
<ul>
<li>The plugin uses a WordPress admin settings page for configuration.</li>
<li>Settings are sanitized before being saved.</li>
<li>Events are sent asynchronously from the front end.</li>
<li>The plugin includes an uninstall routine that removes its saved settings.</li>
</ul>
<h3>Support</h3>
<p>For support, contact the Markopolo team through your account or via email support@markopolo.ai.</p>


Markopolo AI

Track WordPress events and send them to the Markopolo AI analytics platform.

trueroas

<p>TrueROAS tracks your store orders and attributes results to the correct Meta/Google/TikTok ad.<br />
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Faster data updates enable you to test faster and scaling more predictably with the Promethean attribution model. All done using the new way to track ethically in a GDPR-friendly fashion. Save time by adding your product costs, and automatically, converting all different currencies into one, making it easier to see the whole picture.</p>
<p>-Ad Tracking</p>
<p>-Cost Tracking</p>
<p>-Creative Breakdown</p>
<p>-Product Analysis</p>
<p>-Conversion Paths</p>
<p>This app will allow TrueROAS get get orders and track the pageviews of your site, so that every order can be tracked down, so that you know exactly where your customers found you.</p>
<h3>Why TrueROAS</h3>
<p>Features</p>
<ol>
<li>Attribute 100% Orders</li>
<li>Instant Data Updates</li>
<li>Tracking Made for WooCommerce</li>
</ol>
<p>Benefits</p>
<ul>
<li>Stop wasting ad spend</li>
<li>Reduce testing ad spend by 63%</li>
<li>Trust your conversions</li>
</ul>
<p>Data Management<br />
* https://www.trueroas.com relies on order data to be able to track down which customer came from what source. This means that both customer and order details are stored. TrueROAS complies with GDPR, EU & NA privacy laws by encrypting and tokenizing all PII. To read more, check us out at trueroas.com or read up on our privacy policy here: https://trueroas.com/privacy-policy.</p>


TrueROAS AI Ad Attribution

Integrate TrueROAS into your WooCommerce store in 1 click.

Markopolo AI vs TrueROAS AI Ad Attribution