Jyot Patel

<p>Measuremate is your all-in-one Google Analytics™ 4 (GA4) expert. Measuremate Woocomerce/WordPress Plugin integrates GTM with WooCommerce Store using client-side tracking for accurate pageview, events and enhanced e-commerce analytics.</p>
<p><strong>Key Features:</strong></p>
<ol>
<li>Implement GTM on all pages of your store/website. </li>
<li>Push basic Pageview, events and variables into the DataLayer object to use with GTM tracking.</li>
<li>Push all Ecommerce events and variables into the DataLayer object to use with GTM tracking.</li>
</ol>
<h3>External Services</h3>
<p>This plugin integrates with the Measuremate Web App to provide enhanced GA4 insights and support within the WordPress admin interface.</p>
<h3>🧩 Measuremate Web App (iframe)</h3>
<ul>
<li><strong>Purpose</strong>: Embeds the app at <code>https://app.themeasuremate.com</code> to offer setup guidance, real-time analytics previews, and configuration help.</li>
<li><strong>When it’s used</strong>: The iframe loads when the admin settings page is opened.</li>
<li><strong>Data sent</strong>:
<ul>
<li><strong>None</strong> by this plugin itself—no admin or site data is directly transmitted.</li>
<li>The embedded app may collect data <strong>provided directly</strong> by the user (e.g., email, name, payment details) during registration or account actions.</li>
</ul>
</li>
<li><strong>Provider contact</strong>:
<ul>
<li><strong>Privacy Policy</strong>: https://themeasuremate.com/privacy.html :contentReference[oaicite:6]{index=6}  </li>
<li><strong>Terms of Service</strong>: https://themeasuremate.com/terms.html :contentReference[oaicite:7]{index=7}</li>
</ul>
</li>
</ul>
<h3>🔗 Google Tag Manager (GTM)</h3>
<ul>
<li><strong>Purpose</strong>: Enables client-side GA4 tracking via DataLayer pushes for events.</li>
<li><strong>When it’s used</strong>: Only after the admin adds their GTM container ID.</li>
<li><strong>Data sent</strong>: Standard ecommerce event data (page views, cart actions, purchases) directly from end-users’ browsers to Google servers.</li>
<li><strong>Provider policies</strong>:
<ul>
<li><strong>Privacy Policy</strong>: https://policies.google.com/privacy  </li>
<li><strong>Terms of Service</strong>: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/</li>
</ul>
</li>
</ul>


Measuremate – GA4 Audit, Track, Reports & Insights

Integrate GA4 with WooCommerce using client tracking for accurate insights and enhanced e-commerce analytics.

digitalapps

<p><a href="https://digitalapps.com/wordpress-plugins/wp-global-site-tag/" title="WP Global Site Tag" rel="nofollow ugc">Global Site Tag</a> (gtag.js) is a new Google Analytics replacement. WP Global Site Tag provides a framework for streamlined web page tagging – giving you better control while making implementation easier. Using gtag.js lets you benefit from the latest tracking features and integrations as they become available. This is the WordPress version.</p>
<p>To use gtag.js to track your site, install the plugin and activate.</p>
<ul>
<li>Simple to install and use even your clients can do it</li>
<li>Configure multiple Google Analytics properties</li>
<li>Minified version of the code is injected for faster loading times</li>
<li>Built using WordPress best practices and standards</li>
<li>Great for marketing agencies and individuals</li>
</ul>
<h3>Supercharge Your GTM Setup with gtag</h3>
<p>Wondering if you can make the most of gtag and set up Google Tag Manager (GTM) simultaneously? Heck yeah, you can!</p>
<p>Setting up GTM with gtag is a breeze. Just swap out that initial GA_TRACKING_ID with your GTM container ID, and you’re good to go. You can still keep the universal analytics tag running smoothly within GTM, all while having gtag in the mix.</p>
<h3>How to use Global Site Tag</h3>
<p>To use gtag.js to track your site, install the plugin. Replace GA_TRACKING_ID with the tracking ID of the Google Analytics property you want to send data to.</p>
<h3>Why use Global Site Tag</h3>
<p>Global Site Tag streamlines tracking across all Google products, including their measurement, conversion tracking, and remarketing products. Global Site Tag is the new replacement for old Google Analytics script.</p>
<h3>Difference between Universal Analytics & Global Site Tag</h3>
<p>There are few differences you need to know before thinking of migrating to Global Site Tag.</p>
<p>Install:<br />
Universal Analytics(analytics.js) is only used for installing Google Analytics, and global tag can be used to install multiple tools like, GA and GTM.</p>
<p>Tracking:<br />
Universal Analytics uses trackers(ga(‘create’, ‘G-XXXXX-Y’, ‘auto’);) to send pageviews to Google Analytics while gtag send pageviews to GA property identified by the GA_Tracking_ID(gtag(‘config’,’GA_Tracking_ID’)).</p>
<p>Use:<br />
Global Site Tag can be used for conversion tracking and remarketing while universal analytics can’t.</p>


WP Global Site Tag

Global Site Tag (gtag.js) is a new Google Analytics replacement – giving you better control while making implementation easier. Using gtag.

Measuremate – GA4 Audit, Track, Reports & Insights vs WP Global Site Tag