Freemius

Sajjad Ali

Pagup

Meta tags provide information about the webpage in the HTML of the document. This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results
According to John Mueller (2017):<a href="https://en.wikipedia.org/wiki/Meta_element" rel="nofollow ugc">Meta Tags</a> can affect the way that users see your site in the search results and whether or not they actually click through to your site.
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Meta keywords are distinguished from regular keywords because they appear "behind the scenes," in the source code of your page, rather than on the live, visible page itself.
META Keywords play a helpful part in communicating your message and attracting searchers to your site. And in the competitive world of search engine marketing, every little bit helps.
For example, Yandex (<a href="https://yandex.com/support/webmaster/controlling-robot/html.html" rel="nofollow ugc">META TAGS that Yandex takes into account</a>) and Baidu use the meta keywords element to determine the page's relevance to search queries.
How it works
META TAGS for SEO plugin allows to deploy illimited & customized META tags (mainly META Keywords) everywhere on your website or on specific pages/posts/custom post types/product pages depending on your content (for SEO purpose).
Note: this plugin is mainly dedicated to deploy custom META Keywords (for SEO) based on your content. However, you can use the "Custom tags" (PRO version) area to add any other custom tag.
<ul>
<li>Click on "Add new META"</li>
<li>Select the value (Keyword) – (or "Copyright", "Author" with PRO version)</li>
<li>Enter any content as META Keyword (not required IF using "Focus Keyword", "Add post title" or "Add site Title" feature)</li>
<li>Select where to apply this META tag (everywhere, pages, posts, product pages, custom post types, …)</li>
<li>You can choose to use the Yoast Focus Keyword OR the Rank Math Focus keyword as META Keyword (please note that if using this feature, each METa Keyword will be different depending on the "Focus keyword" used on each page, post, product page, …)</li>
<li>Add post title as META Keyword (please note that if using this feature, each META Keyword will be different depending on the "post title" used on each page, post, product page, …)</li>
<li>Add title as META Keyword</li>
</ul>
You can now preview how your META Keyword looks once deployed.
Once done, you can:
<ul>
<li>Duplicate this META keyword and select another "Post type" (for example, "posts" instead of "page", if selected previously)</li>
<li>OR click on "Add NEW META" and create a brand new one.</li>
</ul>
Once done. Click on SAVE.
Note: if required, when using PRO version, you can disable locally META TAGS for SEO (if you don't want one of these META TAGS to appear on a specific page)

Auto SEO META keywords (META tags keywords) optimization + WooCommerce

META TAGS for SEO allows you to display custom META Keywords strategically (based on Yoast / Rank Math in some cases) to boost your ranking on search  …

Alex Blackham

garethmorgans

The Insertr allows marketers and site owners to dynamically insert words and phrases into landing pages. Control your parameters using a shortcode and simple query string in the page URL.
A fallback can be entered for cases where the URL does not contain the expected query string. Options are available for uppercase, lowercase and title case text.
Works with the block editor (Gutenberg), classic editor, and ACF shortcode fields. Use the Insertr block in Gutenberg or the [insertr] shortcode anywhere shortcodes are processed.
<h3>Usage</h3>
Block editor (Gutenberg): Add the “Insertr” block from the block inserter (Text category). Set the URL parameter (key), fallback text, and case in the block sidebar.
Shortcode: Add the following shortcode where you wish to insert a dynamic word or phrase (classic editor, Shortcode block, or ACF shortcode fields):
[insertr key=”{urlParameter}” fallback=”{fallbackWord}”]
In the shortcode, the “key” option contains the URL parameter you’d like to use.
The “fallback” option contains the fallback word to be displayed if the URL does not contain a query string using the URL parameter you’ve defined.
For example:
We’ll set the URL parameter to be “keyword” which we’ll assign a value for in the URL. Our fallback word will be “PPC Agency” if the correct query string isn’t used.
[insertr key=”keyword” fallback=”PPC Agency”]
Our link for the page will use a query string with the parameter set above, “keyword”, and the value we’d like to use – in this case we want to dynamically insert “digital agency”.
herdl.com?keyword=digital%20agency
When this URL is used to visit our landing page, all instances of the shortcode will display “digital agency”. If the query string is not used, all instances of the shortcode will display “ppc agency”.
For reference, “%20” is the URL encoded value for a space.
<h3>Advanced Usage</h3>
You can use multiple shortcodes on the page to dynamically insert different words and phrases. This will require you to use multiple query parameters that are separated by an ampersand, “&”, as shown below.
For example:
[insertr key=”keyword” fallback=”PPC Agency”]
[insertr key=”other” fallback=”PPC Management”]
herdl.com?keyword=digital%20agency&other=digital%20experts
In the example above, the first shortcode will display “digital agency” and the second shortcode will display “digital experts”.
You can also set the letter case using an additional option in the shortcode for uppercase, lowercase and title case. This will determine the letter case of the dynamically inserted words and also the fallback words.
For example:
[insertr key=”keyword” fallback=”PPC Agency” case=”upper”]
herdl.com?keyword=digital%20agency
This would display the inserted words in uppercase: 
“DIGITAL AGENCY”
[insertr key=”keyword” fallback=”PPC Agency” case=”lower”]
herdl.com?keyword=digital%20agency
This would display the inserted words in lowercase: 
“digital agency”
[insertr key=”keyword” fallback=”PPC Agency” case=”title”]
herdl.com?keyword=digital%20agency
This would display the inserted words in title case:
“Digital Agency”

The Insertr

Using this on sites where I am running PPC campaigns to improve landing page experience

Great for Dynamic Ads

WordPress dynamic keyword insertion plugin.

Auto SEO META keywords (META tags keywords) optimization + WooCommerce vs The Insertr