Georgijevic

My Newsletter is a lightweight WordPress newsletter plugin focused on a practical use case many site owners need immediately:
<ul>
<li>Send a campaign to WordPress users.</li>
<li>Send a campaign to commenters (optionally only commenters from a specific post).</li>
<li>Import and manage your own mailing list (CSV/TXT upload, simple XLSX upload, or paste emails).</li>
<li>Queue the campaign and process it in the background (batch sending).</li>
<li>Include unsubscribe links in every message.</li>
<li>Track basic campaign progress in the admin area.</li>
<li>Optional file logging for troubleshooting large sends.</li>
<li>Optional built-in SMTP settings (with SMTP test) (no external SMTP plugin required).</li>
<li>Save and load reusable email templates (v2.5.0).</li>
<li>Manage templates (edit/rename/duplicate/delete) from My Newsletter → Templates (v2.6.0).</li>
<li>Import/export templates as JSON for backup and migration (My Newsletter → Templates) (v2.6.1).</li>
</ul>
This plugin is intentionally simple and WordPress-native:
<ul>
<li>Email sending uses <code>wp_mail()</code> (https://developer.wordpress.org/reference/functions/wp_mail/).</li>
<li>Background processing uses WP-Cron (https://developer.wordpress.org/plugins/cron/).</li>
<li>File uploads in the admin import flow use <code>wp_handle_upload()</code> (https://developer.wordpress.org/reference/functions/wp_handle_upload/).</li>
</ul>
<h4>Mailing list import & management (v2.3.0)</h4>
My Newsletter lets you import and manage your own subscriber list:
<ul>
<li>Import subscribers via CSV/TXT upload, simple XLSX upload, or copy/paste.</li>
<li>Preview the first rows before writing to the database.</li>
<li>Choose merge behavior: Update existing or Skip existing.</li>
<li>Built-in list tools: search, export CSV, delete selected, delete all matching search, and delete by domain.</li>
<li>Suppression list (unsubscribed): view/export and remove suppression (admin-only).</li>
</ul>
Important: You are responsible for ensuring you have a lawful basis/consent to email imported contacts, and every campaign must include a working unsubscribe option.
Then, when composing a campaign, choose Mailing list (imported) as the recipient source.
<h4>Core functionality</h4>
<ul>
<li>
Campaign composer (admin screen)
<ul>
<li>Create a newsletter subject and HTML content.</li>
<li>Use the WordPress editor for message body content.</li>
<li>Choose recipient source:</li>
<li>Users + Commenters</li>
<li>Users only</li>
<li>Commenters only</li>
<li>Commenters on a specific post</li>
<li>Mailing list (imported)</li>
</ul>
</li>
<li>
Background queue processing
<ul>
<li>Recipients are queued in custom plugin tables.</li>
<li>Sending runs in batches through WP-Cron (instead of trying to send everything in one browser request).</li>
<li>Reduces the risk of timeouts and broken sends on slower hosting.</li>
</ul>
</li>
<li>
Test email before full campaign
<ul>
<li>Send a test message to any email address from the composer screen.</li>
<li>Uses the same rendering path and unsubscribe footer logic as real sends.</li>
</ul>
</li>
<li>
Secure unsubscribe links
<ul>
<li>Every email includes an unsubscribe URL.</li>
<li>Unsubscribe tokens use an HMAC-based signature (derived from WordPress salts; see <code>wp_salt()</code> https://developer.wordpress.org/reference/functions/wp_salt/).</li>
<li>Unsubscribed addresses are stored and skipped in future campaigns.</li>
</ul>
</li>
<li>
Email templates (save/load) (v2.5.0)
<ul>
<li>Save the current subject + content as a template.</li>
<li>Load a saved template into the composer to reuse it for a new campaign.</li>
<li>Templates are stored locally on your site (not sent anywhere).</li>
</ul>
</li>
<li>
Template variables (placeholders)
<ul>
<li><code>{{site_name}}</code></li>
<li><code>{{site_url}}</code></li>
<li><code>{{recipient_name}}</code></li>
<li><code>{{recipient_email}}</code></li>
<li><code>{{unsubscribe_url}}</code></li>
</ul>
</li>
<li>
Settings screen
<ul>
<li>From name</li>
<li>From email</li>
<li>Reply-To (optional)</li>
<li>Max emails per cron run (batch size)</li>
<li>Footer HTML (appended to outgoing emails)</li>
<li>Logging (optional)</li>
</ul>
</li>
<li>
Optional log file (v2.3.3)
<ul>
<li>Enable logging in Settings → Logging.</li>
<li>View, download, and clear logs in My Newsletter → Logs.</li>
<li>Logs are stored in <code>wp-content/uploads/my-newsletter/wpnl.log</code>.</li>
</ul>
</li>
<li>
Basic campaign tracking
<ul>
<li>Shows recent campaigns in admin.</li>
<li>Displays queue progress (total / sent / failed / queued).</li>
</ul>
</li>
</ul>
<h3>User Guide (v2.3.3)</h3>
<h4>1) Quick start (5–10 minutes)</h4>
<ol>
<li>Install and activate the plugin.</li>
<li>Go to My Newsletter → Settings and set:
<ul>
<li>From name</li>
<li>From email (prefer an address on your domain)</li>
</ul>
</li>
<li>Go to My Newsletter (campaign composer) and send a Test email to your own address first.</li>
<li>Create a campaign:
<ul>
<li>Enter Subject</li>
<li>Enter Message (HTML supported via the editor)</li>
<li>Choose recipients (Users / Commenters / Mailing list)</li>
<li>Click Queue & Start Sending (wording may vary by screen)</li>
</ul>
</li>
</ol>
If you don’t see progress, read the “WP‑Cron” section below.
<h4>1B) Email templates (Save / Load) (v2.5.0)</h4>
On the My Newsletter campaign screen you can reuse content without retyping:
<ol>
<li>Write your Subject and Content (or load an existing template).</li>
<li>To save: enter a template name and click Save Email Template.</li>
<li>To load: choose a template from the dropdown and click Load Email Template.</li>
</ol>
Tip: keep templates generic (e.g. “Welcome email”, “Promo template”), then adjust the final message before queuing.
<h4>1C) Manage Templates (v2.6.0)</h4>
Use My Newsletter → Templates to manage your saved templates:
<ul>
<li>Add New to create a template from scratch.</li>
<li>Edit to update the template name (rename), subject, or body.</li>
<li>Duplicate to quickly create a variation.</li>
<li>Delete to remove a template you no longer need.</li>
</ul>
Templates are local to your site and can be loaded into the campaign composer using Load Email Template.
<h4>2) Settings explained (My Newsletter → Settings)</h4>
<ul>
<li>
From name / From email 
Used as the sender identity in outgoing messages. WordPress email is sent via <code>wp_mail()</code> and your mail transport decides the final headers (https://developer.wordpress.org/reference/functions/wp_mail/).
</li>
<li>
Reply‑To (optional) 
If you want replies to go to a different inbox than “From”.
</li>
<li>
Max emails per cron run (batch size) 
Limits how many emails each WP‑Cron run tries to send. Smaller batches reduce timeouts on shared hosting. 
WP‑Cron is traffic-driven by default (https://developer.wordpress.org/plugins/cron/).
</li>
<li>
Footer HTML 
Appended to every message. Best practice is to include:
<ul>
<li>your site name,</li>
<li>a short reason why the recipient is receiving the email,</li>
<li>and an unsubscribe link (the plugin can insert <code>{{unsubscribe_url}}</code>).</li>
</ul>
</li>
<li>
Logging (optional, v2.3.3) 
Enable logging when troubleshooting unexpected queue behavior or mail failures.
<ol>
<li>Go to My Newsletter → Settings → Logging and enable the log file.</li>
<li>Re-run sending (WP-Cron or “Run queue now”).</li>
<li>Open My Newsletter → Logs to view, download, or clear the log.</li>
</ol>
Logs are stored in <code>wp-content/uploads/my-newsletter/wpnl.log</code>.
</li>
</ul>
<h4>3) Creating a campaign (My Newsletter → Campaigns)</h4>
<ol>
<li>Subject: what recipients will see.</li>
<li>Message body: use the editor; HTML is allowed.</li>
<li>Placeholders: you can personalize using:
<ul>
<li><code>{{recipient_name}}</code>, <code>{{recipient_email}}</code></li>
</ul>
</li>
<li>Recipients: choose one:
<ul>
<li>Users (WP users)</li>
<li>Commenters (emails from approved comments)</li>
<li>Commenters for a specific post</li>
<li>Mailing list (imported)</li>
</ul>
</li>
</ol>
Then click the action button to queue recipients and start sending.
<h4>4) Recipient sources: what exactly is included</h4>
<ul>
<li>
Users 
Uses WordPress user emails (typically <code>wp_users.user_email</code>). WordPress user data is stored in core tables (https://developer.wordpress.org/apis/wpdb/).
</li>
<li>
Commenters 
Uses emails from comment records (typically <code>wp_comments.comment_author_email</code>) and only approved comments are considered in typical implementations (WordPress comment basics: https://developer.wordpress.org/reference/functions/get_comments/).
</li>
<li>
Commenters on a specific post 
Same as Commenters, but filtered by post ID.
</li>
<li>
Mailing list (imported) 
Uses subscribers stored by this plugin in its own table. This list is independent from WP users/comments.
</li>
</ul>
<h4>5) Mailing list import (My Newsletter → Mailing List)</h4>
You have two import methods: Upload file or Paste.
<h3>5A) Upload (CSV/TXT)</h3>
Best and most reliable method.
Recommended columns 
* <code>email</code> (required) 
* <code>name</code> (optional)
CSV example 
email,name 
ana@example.com,Ana 
marko@example.com,Marko
The plugin will: 
* accept comma/semicolon/tab-delimited CSV (delimiter auto-detected), 
* accept a header row if it contains <code>email</code>, 
* validate emails with WordPress helpers like <code>sanitize_email()</code> and <code>is_email()</code> (https://developer.wordpress.org/reference/functions/sanitize_email/ and https://developer.wordpress.org/reference/functions/is_email/), 
* deduplicate by email during the import batch, 
* skip emails that are already unsubscribed.
Export from Excel / Google Sheets 
* Export to CSV. XLSX support exists, but CSV is safer for complex sheets.
<h3>5B) Upload (XLSX)</h3>
XLSX support is intentionally minimal to keep the plugin lightweight.
Requirements: 
* First worksheet (sheet1) 
* Column A = email 
* Column B = name (optional) 
* If cell A1 contains “email”, that row is treated as header and skipped
If your XLSX is more complex, export to CSV first.
<h3>5C) Paste emails (copy/paste)</h3>
Paste supports: 
* one email per line, 
* comma/semicolon separated emails, 
* <code>Name <email@example.com></code>, 
* 2-column lines: <code>email,name</code> or <code>name,email</code> (comma/tab/semicolon).
Examples: 
ana@example.com 
marko@example.com,Marko 
Ana Example <a href="mailto:ana@example.com" rel="nofollow ugc">ana@example.com</a> 
Marko Example <a href="mailto:marko@example.com" rel="nofollow ugc">marko@example.com</a>
After import, the screen shows: 
* imported count, 
* invalid count, 
* duplicate count, 
* skipped unsubscribed count.
<h3>5D) Import workflow (Preview + merge rules)</h3>
<ol>
<li>Go to My Newsletter → Mailing List.</li>
<li>Upload a file (CSV/TXT/XLSX) or paste emails.</li>
<li>Click Preview import.</li>
<li>Confirm you have lawful basis/consent (required).</li>
<li>Choose merge behavior:
<ul>
<li>Update existing (recommended): update name/source/updated_at for existing emails.</li>
<li>Skip existing: only add new emails.</li>
</ul>
</li>
<li>Click Import now.</li>
</ol>
After import, you can export and clean the list using: 
* Export subscribers CSV, 
* Delete selected (bulk), 
* Delete all matching search, 
* Delete by domain (e.g. <code>example.com</code>).
<h4>6) Viewing and managing the list</h4>
In My Newsletter → Mailing List, you can: 
* see the total subscriber count, 
* search by email or name, 
* browse paginated results, 
* export subscribers as CSV, 
* delete selected subscribers (bulk), 
* delete all subscribers matching the current search (with confirmation), 
* delete by domain (e.g. <code>example.com</code>) for quick cleanup.
In Mailing List → Suppression list, you can: 
* view unsubscribed emails (suppressed), 
* export suppression list as CSV, 
* remove suppression (admin-only) if you need to re-subscribe someone manually.
<h4>7) WP‑Cron and reliable background sending</h4>
This plugin uses WP‑Cron to send queued emails in batches. WP‑Cron runs on site visits (traffic). 
On low‑traffic sites, campaigns may send slowly (https://developer.wordpress.org/plugins/cron/).
For reliable sending on production: 
* Configure a real server cron to hit <code>wp-cron.php</code> at a fixed interval. 
 WordPress explains this approach here: https://developer.wordpress.org/plugins/cron/#what-is-wp-cron.
Admin tools: 
* In My Newsletter → Settings, use Run queue now (admin-only) to process one batch immediately for testing/troubleshooting. 
* The Settings screen includes ready-to-copy cron examples (curl/wget) for common hosting setups.
<h4>8) Deliverability (what matters most)</h4>
This plugin hands off email to WordPress via <code>wp_mail()</code> (https://developer.wordpress.org/reference/functions/wp_mail/). 
Deliverability depends on your mail transport and DNS.
If you care about inbox placement: 
* Use an SMTP provider (or transactional email service). 
* Use a sender on your own domain. 
* Configure SPF/DKIM/DMARC (vendor-specific docs).
<h4>9) Compliance and consent (your responsibility)</h4>
The plugin provides unsubscribe links, but it does not enforce consent or double opt‑in. 
You must only email people you have a lawful basis to contact and you must honor opt‑outs.
<ul>
<li>FTC CAN‑SPAM overview: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business</li>
<li>EU GDPR overview (lawful basis, consent, etc.): https://commission.europa.eu/law/law-topic/data-protection/reform/what-does-general-data-protection-regulation-gdpr-govern_en</li>
</ul>

My Newsletter

Send newsletters to users, commenters, or an imported mailing list (CSV/XLSX/paste) with SMTP, templates, queue sending, logs, and unsubscribe.

WPXPO

Jakir Hasan

Anik Biswas

🔥 Canva-like popup building flexibility for WordPress 
📜 700+ eye-catching ready-made popup designs 
🖇️ Integrations with 10+ email marketing and analytics tools 
🤯 AI-powered copywriting with ChatGPT, Gemini, and Grok 
🧪 Both manual and automated A/B testing available 
🎯 Advanced targeting options for better conversion 
💖 A plugin by WPXPO that powers 60K+ businesses 
💪 Dedicated support team with 4.9/5 customer satisfaction on Trustpilot
🔥 <a href="https://wowoptin.com/" rel="nofollow ugc">WowOptin Pro</a> | 📃 <a href="https://wowoptin.com/docs" rel="nofollow ugc">Documentation</a>
WowOptin is a popup builder plugin for collecting leads from various sources. It offers 700+ pre-designed popups, slides, hello bars, and in-line banners, plus 10+ integrations and built-in A/B testing to enhance lead collection with AI-powered copywriting.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/280J8oZzI_E?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
✔ Subscriber 
✔ Announcement 
✔ Coupon 
✔ Special Offers 
✔ Exit Intent 
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✔ Gamification (Coming Soon) 
✔ Feedback (Coming Soon)
<h3>What can I do with WowOptin?</h3>
WowOptin is just another opt-in and popup builder with more flexibility and dynamic controls. Let’s start exploring the different possibilities of WowOptin.
<h3><a href="https://wowoptin.com/types-of-optin-forms" rel="nofollow ugc">Popups</a></h3>
WowOptin helps you build the perfect pop ups based on your requirements. So you can collect leads, show discounts, or reduce abandoned carts. Here is a list of popups that you can make with WowOptin:
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✔ And More
<h3>Banner / Hellobar</h3>
Showing banners or a hello bar is a great way to display sales campaign announcements. With WowOptin you can build eye catchy banners and display them on your desired pages or full site. It will make sure that all of your visitors are aware of the sales campaigns.
<h3>Slides</h3>
slides are another great way to showcase announcements or special offers. It ensures that your visitors have a good browsing experience and see the offer. You can adjust the position as per your requirements.
<h3>Inline Forms</h3>
It helps you create your opt-ins and place them on your desired position via shortcode. It can be on your blog posts, product pages, sidebar, or footer widgets. So you can create lead magnets or subscription forms and place them on the places you want.
<h3>Multi-Step Form</h3>
With WowOptin, you can also create multi-step forms to make them more engaging and conversion-focused. Like in the first step you can get the email ID and then you can show your announcement, discount coupon, or whatever you want.
<h3>Canva Like Optin Builder</h3>
Building optins and popups shouldn’t be hard and time-consuming. That’s why we have tried to make it simplified and user-friendly. You can just drag and drop elements, place them anywhere, customize and that’s all, your optin is ready. Adjusting element position is as easy as using Canva editor in WordPress.
<h3>AI-Powered Copywriting</h3>
Empower your copywriting with AI – use either ChatGPT, Grok, or Gemini to create catchy messages for your popups and banners. You can also create the messages in different languages!
<h3>A/B Testing</h3>
Conduct A/B tests on opt-in banners – see which ones perform the best. Only keep the best-performing popups and banners live using the manual or the automated testing functionality.
<h3>Responsive</h3>
You can also make the optin responsive to all types of devices. You just need to use your preferred device to see the presentation and adjust the position accordingly. And you can also hide any elements for specific devices.
<h3>Premade Template</h3>
WowOptin has a growing templates library if you don’t like to do things from scratch. You can just explore and import the one that suits your needs. Not only that but you can also further customize the premade templates to make them even better.
<h3><a href="https://wowoptin.com/smart-triggers-for-optins/" rel="nofollow ugc">Smart Trigger</a></h3>
No matter how good your optins are, they will be wasted if they don’t appear at the right time. Thanks to WowOptin’s trigger options you don’t need to worry about that. The following are the available triggering options:
✔ After X Seconds 
✔ After Scrolling X 
✔ Inactivity Mode 
✔ Exit Intent 
✔ On Click
<h3><a href="https://wowoptin.com/audience-targeting-for-optins/" rel="nofollow ugc">Audience</a></h3>
Customer segmentation is another important thing to create high-converting optins. WowOptin has the most advanced targeting options. So you can make your that the optins are displayed to the right person. Here is the list of available audience targeting options.
✔ Visitor Devices 
✔ Visitor Types – New or Returning, Customer or Visitor 
✔ Browser Languages 
✔ GEO Location 
✔ Operating System 
✔ Traffic Sources
<h3><a href="https://wowoptin.com/page-level-targeting-for-optins/" rel="nofollow ugc">Display Rules</a></h3>
Display refers to which page(s) you want to display the optins. It can be blog posts, static pages, single product pages, or any other WooCommerce pages. And, if you use EDD, you can also target cart, checkout, etc pages with ease.
<h3><a href="https://wowoptin.com/advanced-scheduling-for-optins/" rel="nofollow ugc">Schedules</a></h3>
Manually enabling and disabling optins is a challenging task. The good news is you don’t need to worry about it anymore. Because with WowOptin you can set start and end dates for the optins. So they will automatically stop showing once the duration is over. You can also schedule them based on specific days and times.
<h3><a href="https://wowoptin.com/optin-intervals/" rel="nofollow ugc">Optin Intervals</a></h3>
Interval is a very effective control to have if you don’t want to annoy the visitors and still want good results. It allows you to decide when and how many times the visitors will see the optins and when they will stop showing it.
<h3>Other Wow Plugins</h3>
As you are considering WowOptin, make sure to check out our other plugins that can also help you make your business WOW.
🚚 <a href="https://wordpress.org/plugins/wow-table-rate-shipping/" rel="ugc">WowShipping 🔥</a>: The most advanced and flexible table rate shipping plugin for WooCommerce with live rates from UPS, USPS, FedEx, DHL Express, Australia Post, Canada Post, and Sendle.
➕ <a href="https://wordpress.org/plugins/product-addons/" rel="ugc">WowAddons 🔥</a>: The best product addons plugin for WooCommerce with 25+ extra options, custom fields, and conditional logic, allowing you to sell customizable products with ease.
📃 <a href="https://wordpress.org/plugins/ultimate-post/" rel="ugc">PostX</a>: The first ever Gutenberg dynamic site builder plugin specially designed & developed for News, Magazine, and Blogging sites.
🏪 <a href="https://wordpress.org/plugins/product-blocks/" rel="ugc">WowStore</a>: Give your WooCommerce store the look and professional style it deserves. On top of that enjoy exclusive features to increase conversion and boost sales.
🤑 <a href="https://wordpress.org/plugins/revenue/" rel="ugc">WowRevenue</a>: The most advanced and unique WooCommerce plugin that boosts your revenue by increasing the order value without any extra marketing costs.
📦 <a href="https://wordpress.org/plugins/wholesalex/" rel="ugc">WholesaleX</a>: The complete solution for creating and managing WooCommerce B2B or B2B + B2C hybrid stores without breaking your bank.
<h3>Author</h3>
Developed by <a href="https://www.wpxpo.com" rel="nofollow ugc">WPXPO</a>. <a href="https://bitbucket.org/wpstabon/optin/src/master/" rel="nofollow ugc">Contribute to WowOptin on Bitbucket</a> and join the party.
<h3>3rd party as a service</h3>
We use <a href="https://ipinfo.io/" rel="nofollow ugc">IPinfo</a> to accurately determine the user’s IP address location, allowing us to display Optin based on their specific location in the world. We also use <a href="https://www.pexels.com/" rel="nofollow ugc">Pexels</a> and <a href="https://unsplash.com/?utm_source=WowOptin&utm_medium=referral" rel="nofollow ugc">Unsplash</a> to provide stock images and videos to the user in the Optin Builder.
<h3>Our Service Terms and Privacy Policy</h3>
Read our Plugin <a href="https://www.wpxpo.com/terms-and-conditions/" rel="nofollow ugc">Service Terms</a> and <a href="https://www.wpxpo.com/privacy-policy/" rel="nofollow ugc">Privacy Policy</a>.
<h3>Translations</h3>
You can translate WowOptin on <a href="https://translate.wordpress.org/projects/wp-plugins/optin/" rel="nofollow ugc">translate.wordpress.org</a>.

WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation


WowOptin is a great plugin for creating pop-ups and notification bars, with a modern, clean UI. The developers also resolved an issue with TranslatePress very quickly!


Great UI & Support


WowOptin delivers flexible popup and opt-in tools that are easy to configure and integrate. The ready-made templates, multiple display triggers and smooth compatibility with themes make it a reliable choice for lead generation. Setup is straightforward and everything runs stable out-of-the-box.


Strong, flexible popup & opt-in solution

Create stunning popups and newsletter forms with WowOptin. Boost your lead generation and sales with advanced targeting and Canva-like flexibility.

My Newsletter vs WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation