Facebook

<p>This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.</p>
<p>You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. <a href="https://www.facebook.com/business/learn/facebook-ads-pixel" rel="nofollow ugc">Learn More</a></p>
<p>The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. <a href="https://www.facebook.com/business/help/2041148702652965?id=818859032317965" rel="nofollow ugc">Learn More</a></p>
<p>You can find more information about our Privacy Policy <a href="https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0" rel="nofollow ugc">here</a>.</p>


Meta pixel for WordPress


I am thrilled that this plugin is modernized to PHP 8+. PHP 7 is history and unbelieavably how much people rely on it. When I stumble on plugin which reports errors on PHP 8.2, I immediately discard it.


PHP 8+


There is nothing more to write, just look at the Wordpress and PHP compatibility table.


PHP 7.4

Grow your business with Meta for WordPress!

Metrion

<h4>WordPress native tracking plugin</h4>
<p>Metrion natively tracks key ecommerce and lead interactions directly from WordPress and it’s most used ecommerce-plugin; Woo (Woocommerce).<br />
Native tracking entails that data is collected by listening to the build-in triggers of WordPress and Woo instead of building layers of ‘technical trackings cosmetics’ on-top-off its foundations, making tracking unnecessarily complex and error-prone.<br />
By directly integrating into WordPress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business.</p>
<h4>Full Metrion Feature List</h4>
<ul>
<li>First party & server-side tracking</li>
<li>Advanced track-blocking detection</li>
<li>Consent Management Platform integrations </li>
<li>No data storage in cookies/browser storage before explicit consent (optional setting)</li>
<li>Event floodgating to prevent tracking before proper consent is given</li>
<li>Front-end event brokering</li>
<li>Server-side event brokering</li>
<li>Google Ads conversion tracking</li>
<li>Google Ads enhanced conversion tracking (Through Google Ads API)</li>
<li>Google Ads enhanced lead tracking</li>
<li>Google consent mode V2 (optional)</li>
<li>Google dynamic remarketing tracking for retail vertical</li>
<li>Meta Ads pixel implementation</li>
<li>Meta Conversion API integration (CAPI)</li>
<li>Meta Ads Advantage+ catalog ads tracking</li>
<li>Microsoft Ads conversion tracking</li>
<li>Microsoft Ads conversion enhancement through conversion uploading</li>
<li>Microsoft Ads consent mode </li>
<li>Microsoft Ads dynamic remarketing list functionality</li>
<li>Google Analytics 4 sever-side</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to multiple external APIs based on the configured settings within your Metrion plugin. No data is shared to other external services (aside from Metrion) when using Metrion’s default settings. Data collection can be limited through the plugin’s settings and its integrations with consent management platforms like Cookiebot, Cookieyes, etc.</p>
<h4>Metrion tracking API</h4>
<p>When tracking of no external marketing channels is activated/enabled, only Metrion’s tracking API endpoints are used. This tracking API is used for collecting a fixed set of user interactions on your website as of this release:<br />
– Visit<br />
– Page view<br />
– Product view<br />
– Product list view<br />
– Search result list view<br />
– Add to cart<br />
– Cart view<br />
– Checkout start<br />
– Purchase<br />
– Form submits<br />
When a user is identified with data like an email address, phone number, this data can be included with each interaction based on the consent configurations within Metrion.<br />
This data is temporarily stored for conversion attribution purposes. Read more about our <a href="https://getmetrion.com/en/terms-and-conditions" rel="nofollow ugc">terms of use</a> and <a href="https://getmetrion.com/en/privacy-policy" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Google Ads Tracking</h4>
<p>When Google Ads tracking is activated, this plugin loads and connects with to Google Ads’ tracking pixels and APIs. Based on the Google Ads settings in  Metrion’s, the user interaction data can be shared with Google Ads.</p>
<p>Read more about the <a href="https://support.google.com/adspolicy/answer/54818?hl=en" rel="nofollow ugc">terms of use</a> and <a href="https://policies.google.com/privacy" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Meta Ads Tracking</h4>
<p>When Meta Ads tracking is activated, this plugin loads and connects with to Meta Ads’ tracking pixels and APIs. Based on the Meta Ads settings in Metrion’s, the user interaction data can be shared with Meta Ads.</p>
<p>Read more about the <a href="https://www.facebook.com/business/direct_terms_ads_en.php" rel="nofollow ugc">terms of use</a> and <a href="https://www.facebook.com/privacy/policy/" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Microsoft Ads Tracking</h4>
<p>When Microsoft Ads tracking is activated, this plugin loads and connects with to Microsoft Ads’ tracking pixels and APIs. Based on the Microsoft Ads settings in Metrion’s, the user interaction data can be shared with Microsoft Ads.</p>
<p>Read more about the <a href="https://www.microsoft.com/en/servicesagreement" rel="nofollow ugc">terms of use</a> and <a href="https://www.microsoft.com/en-us/privacy/privacystatement" rel="nofollow ugc">privacy policy</a>.</p>
<h4>TikTok Ads Tracking</h4>
<p>When TikTok Ads tracking is activated, this plugin loads and connects with to TikTok Ads’ tracking pixels and APIs. Based on the TikTok Ads settings in Metrion’s, the user interaction data can be shared with TikTok Ads.</p>
<p>Read more about the <a href="https://ads.tiktok.com/i18n/official/policy/terms" rel="nofollow ugc">terms, policies and guidelines</a> and <a href="https://www.tiktok.com/legal/page/us/privacy-policy/en" rel="nofollow ugc">privacy policy</a>.</p>


Skip complex implementation setups and synchronize your conversion data directly to Google Ads, Meta Ads and Microsoft Ads.

Meta pixel for WordPress vs Metrion