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Plugin info

Total downloads: 9,863,679
Active installs: 400,000
Total reviews: 161
Average rating: 2.7
Support threads opened: 8
Support threads resolved: 6 (75%)
Available in: 32 language(s)
Contributors: 2
Last updated: 8/14/2025 (138 days ago)
Added to WordPress: 11/6/2018 (7 years old)
Minimum WordPress version: 5.7
Tested up to WordPress version: 6.8.3
Minimum PHP version: 8.1

Maintenance & Compatibility

Maintenance score

Maintained • Last updated 138 days ago • Support resolved 75% • 161 reviews

64/100

Is Meta pixel for WordPress abandoned?

Likely maintained (last update 138 days ago).

Compatibility

Requires WordPress: 5.7
Tested up to: 6.8.3
Requires PHP: 8.1

Ratings

59
6
3
11
82See all reviews

Developers

Facebook (Owner)2Facebook2

Languages

Spanish (Spain)32,360Dutch30,206Russian27,196French (France)20,849German19,853Spanish (Venezuela)17,048Italian15,565Swedish14,890Spanish (Colombia)13,464Spanish (Ecuador)11,738Dutch (Formal)11,736Czech10,389Dutch (Belgium)10,363English (UK)9,973German (Formal)9,953English (Canada)8,372Spanish (Chile)8,024Ukrainian7,073Turkish6,934English (Australia)6,825Danish6,292Norwegian (Bokmål)6,152Romanian5,144English (South Africa)4,595Catalan4,308Hungarian4,022Galician4,008French (Canada)3,236Spanish (Argentina)2,798Lithuanian1,486Marathi156

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Description

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.

You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More

The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More

You can find more information about our Privacy Policy here.

Installation

To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.

To download and install plugin from Facebook Events Manager
Facebook Help Page

Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.

Frequently Asked Questions

Where can I find more information on Facebook Pixel?

You can find more information on the Facebook Pixel.

Where can I find more information on Conversions API?

You can find more information on the Conversions API.

Where can I find more information on Facebook for WordPress plugin?

You can refer to this page

Where can I find support?

If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.

I am a developer. Can I help improve the plugin?

Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.

Review feed

Lovro Hrust
10/15/2024

PHP 8+

I am thrilled that this plugin is modernized to PHP 8+. PHP 7 is history and unbelieavably how much people rely on it. When I stumble on plugin which reports errors on PHP 8.2, I immediately discard it.
Roice
3/10/2025

PHP 7.4

There is nothing more to write, just look at the Wordpress and PHP compatibility table.

Screenshots

No screenshots available

Changelog

2025-08-14 version 4.1.5

  • Fixed the Pixel url, so it points to the Prod version instead of Canary
  • Minor fix for the agent string

2025-06-19 version 4.1.4

  • Fixed an issue with uncategorized products
  • Minor improvements to the overall functionality

2025-04-23 version 4.1.3

  • Added the OB script to the same block as Pixel init
  • Minor improvements to the plugin’s overall functionality
  • Added a template for PRs

2025-03-20 version 4.1.2

  • Add back CORS headers on the openbridge calls
  • Updated the wordpress.org directory tags

2025-02-06 version 4.1.1

  • Fix an issue that caused fatal error when upgrading to 4.1.0
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