OpenPanel.dev

OpenPanel is an open-source web and product analytics platform that serves as a privacy-friendly alternative to traditional analytics solutions. This WordPress plugin seamlessly integrates <a href="https://openpanel.dev" rel="nofollow ugc">OpenPanel</a> with your WordPress site while maximizing reliability and avoiding ad-blocker interference.
<h4>Key Features</h4>
<ul>
<li>🚀 Ad-Blocker Resistant: Serves analytics scripts and API calls from your own domain</li>
<li>📊 Real-Time Analytics: Get instant insights without processing delays</li>
<li>🔒 Privacy-Friendly: Cookie-less tracking that respects user privacy (no cookie banners needed!)</li>
<li>⚡ Performance Optimized: Caches scripts locally and uses efficient proxying</li>
<li>🎯 Product Analytics: Funnel analysis, retention tracking, and conversion metrics</li>
<li>📈 Web Analytics: Visitors, referrals, top pages, devices, sessions, and bounce rates</li>
</ul>
<h4>How It Works</h4>
This plugin integrates OpenPanel with WordPress in a blocker-resistant way:
<ul>
<li>Inlines <code>op1.js</code> directly into your pages (cached locally for 1 week; falls back to CDN if needed)</li>
<li>Bootstraps the OpenPanel SDK with your Client ID automatically</li>
<li>Proxies all SDK requests through WordPress REST API (<code>/wp-json/openpanel/</code>)</li>
<li>Preserves all request methods, headers, query parameters, and body data</li>
<li>Handles CORS properly for cross-origin requests</li>
</ul>
Why use a proxy? Serving scripts and data from your own domain origin avoids third-party blocking and improves tracking reliability significantly.
<h4>Privacy Benefits</h4>
<ul>
<li>🍪 No Cookie Banners Required: OpenPanel uses cookie-less tracking, so you don’t need annoying cookie consent banners</li>
<li>🛡️ GDPR Friendly: Compliant with privacy regulations without requiring user consent for basic analytics</li>
<li>🔐 Data Ownership: You maintain full control over your analytics data</li>
<li>🚫 No Personal Data Collection: Tracks behavior patterns without collecting personally identifiable information</li>
</ul>
Learn more at <a href="https://openpanel.dev" rel="nofollow ugc">OpenPanel.dev</a>
<h3>External Services</h3>
This plugin connects to external OpenPanel.dev services to provide web analytics functionality. Here’s what you need to know:
OpenPanel.dev Analytics Service
<ul>
<li>
What it is: OpenPanel.dev is an open-source web and product analytics platform that combines the power of Mixpanel with the ease of Plausible and one of the best Google Analytics replacements.
</li>
<li>
What data is sent:
<ul>
<li>User Agent: Browser and device information for compatibility and analytics</li>
<li>IP Address: Collected from X-Forwarded-For header for geolocation (no personal identification)</li>
<li>Page Information: Current page URL/path and referrer information</li>
<li>Event Data: Other user-defined properties when custom events are triggered via <code>window.op('track', 'event_name')</code></li>
</ul>
</li>
<li>
When data is sent:
<ul>
<li>Page Views: Only when “Track page views automatically” is enabled in settings</li>
<li>Outgoing Link Clicks: Only when “Track clicks on outgoing links” is enabled in settings </li>
<li>Custom Events: Only when website owner implements <code>window.op('track', 'custom_event')</code> method</li>
<li>No background tracking – data is sent only for the specific interactions you’ve configured</li>
</ul>
</li>
<li>
External endpoints used:
<ul>
<li><code>https://openpanel.dev/op1.js</code> – Analytics tracking script (cached locally)</li>
<li><code>https://api.openpanel.dev/</code> – Analytics data collection API (proxied through your WordPress site)</li>
</ul>
</li>
<li>
Legal Information:
<ul>
<li>Service Terms: https://openpanel.dev/terms</li>
<li>Privacy Policy: https://openpanel.dev/privacy</li>
</ul>
</li>
</ul>
This integration is essential for the plugin’s core functionality of providing website analytics. The plugin uses a proxy approach to serve requests through your own domain to improve reliability and avoid ad-blocker interference.

OpenPanel

OpenPanel WordPress plugin - Privacy-friendly analytics with ad-blocker resistance. Inline tracking scripts and proxy API calls through your domain.

matomoteam

Version 5.10.3 includes an important security related fix, it is highly recommended to update to this version.
Already a Matomo On-Premise or Matomo Cloud user? You need to use the <a href="https://wordpress.org/plugins/wp-piwik/" rel="ugc">Connect Matomo plugin</a> instead of this plugin.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/puxi_Ey0iLc?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free!
Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.
Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.
It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.
Matomo is free, secure and open – your ethical user insights platform.
How Matomo Analytics for WordPress solves problems:
<ul>
<li>100% data ownership, no one else can see your data</li>
<li>All data is stored in your WordPress and not sent to any third party or different country</li>
<li>Super easy to install. No coding or technical knowledge needed #nocode</li>
<li>Free to use forever</li>
<li>Designed to save you time as an out-of-box solution (including many Ecommerce stores)</li>
<li>Protects the privacy of your users</li>
<li>GDPR Manager</li>
<li>No data sampling</li>
<li>Opportunities to extend with an ever-growing marketplace</li>
<li>Supports over 50 languages</li>
<li>Comes equipped with Matomo Tag Manager</li>
</ul>
How Matomo focuses on privacy:
<ul>
<li>Superb user privacy protection</li>
<li>Heaps of features to anonymize data and IP addresses</li>
<li>WP shortcode to embed an opt-out feature into your website</li>
<li>Features to export and delete data for GDPR</li>
<li>Ability to configure data retention</li>
</ul>
Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers.
Features include:
<ul>
<li>Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box)</li>
<li>Campaign tracking</li>
<li>Visitor profiles</li>
<li>Tag Manager</li>
<li>Dashboards</li>
<li>Segmentation</li>
<li>Real time reports</li>
<li>Transitions</li>
<li>JavaScript error tracking</li>
<li>Extensive geolocation reports / maps</li>
<li>Many different visualisations</li>
<li>Row evolution</li>
<li>Report comparisons</li>
<li>Export features</li>
<li>See the most drastic changes within a given time period</li>
<li>Supports WP Rest API</li>
<li>And hundreds of other features</li>
<li>Easily give your colleagues access to your reports if / when needed</li>
<li>Easily exclude certain roles, visitors and pages from being tracked</li>
<li>Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.)</li>
<li>Import historical data from Google Analytics or WP Statistics</li>
</ul>
<a href="https://plugins.matomo.org/premium?wp=1" rel="nofollow ugc">Premium paid features:</a>
<ul>
<li>Heatmaps & Session Recordings</li>
<li>Form Analytics</li>
<li>Media Analytics</li>
<li>Funnels</li>
<li>SEO features – Keyword rankings</li>
<li>Custom reporting</li>
<li>Cohorts</li>
<li>Users flow</li>
</ul>
Prerequisites and technical requirements:
Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view.
<ul>
<li>The minimum PHP memory limit is 128Mb, but we recommend to use a higher limit (memory_limit = 256M).</li>
<li>PHP 7.2 at minimum is required.</li>
<li>If you have high traffic website, or manage a lot of websites with WordPress MultiSite, we recommend installing <a href="https://matomo.org/docs/installation/" rel="nofollow ugc">Matomo On-Premise</a> or signup to <a href="https://matomo.org/hosting/" rel="nofollow ugc">Matomo Cloud</a> and install the <a href="https://wordpress.org/plugins/wp-piwik/" rel="ugc">Connect Matomo plugin</a> instead.</li>
<li>Needing to know more before you install? Have a <a href="https://matomo.org/faq/wordpress/what-are-the-requirements-for-matomo-for-wordpress/" rel="nofollow ugc">read through the most popular FAQs to ensure you’re making the right choice for you</a>.</li>
</ul>
Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data!
Third party resources we use:
<ul>
<li>After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from <a href="https://db-ip.com/db/download/ip-to-city-lite?refid=mtm" rel="nofollow ugc">DB IP</a> into your uploads directory. The DB-IP database is distributed under the <a href="http://creativecommons.org/licenses/by/4.0/" rel="nofollow ugc">Creative Commons Attribution 4.0 International License</a>. This database is needed to detect the location of your visitors based on their IP.</li>
<li>When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers.</li>
</ul>
<h3>Credits</h3>
<ul>
<li>The entire Matomo team and everyone who contributed</li>
<li>André Bräkling who is the Author of the <a href="https://github.com/braekling/WP-Matomo" rel="nofollow ugc">Connect Matomo plugin</a></li>
</ul>

Matomo Analytics – Powerful, Privacy-First Insights for WordPress

A great tool for tracking website users and the behavior on site.

Nice tool

Tried it and got broken pages when I was trying to see stats. It complained about an ad block, but disabling that only removed the complaining message. The admin pages were not fully loading. It also appears to be using javascript and not keeping things internal.

Needs Work

Better than Google Analytics!


Great thing! I tried this as an alternative to GA a while ago, and since then I've been using only this analytics for all my clients. 1. it's open source, loads from your server and stores data in your database2. it loads faster than GA, and unlike GA isn't locked by Firefox, Brave, and others (due to the first fact, that it's loaded from your website)3. it has great UI and UXThe available reports in times better than the crappy GA reports, and built-in Woo tracking that works out-of-the-box is a very nice thing.I had a small thing to figure out, and contacted the support here, in the wp.org forum. The reply was instant. 5+ and highly recommend it to everybody!


Amazing Google Analytics alternative


I'm using Matomo in my WordPress sites. I would recommend it for all.


Super complete solution

Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.

OpenPanel vs Matomo Analytics – Powerful, Privacy-First Insights for WordPress