OpenPanel WordPress plugin - Privacy-friendly analytics with ad-blocker resistance. Inline tracking scripts and proxy API calls through your domain.

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OpenPanel.dev

OpenPanel is an open-source web and product analytics platform that serves as a privacy-friendly alternative to traditional analytics solutions. This WordPress plugin seamlessly integrates <a href="https://openpanel.dev" rel="nofollow ugc">OpenPanel</a> with your WordPress site while maximizing reliability and avoiding ad-blocker interference.
<h4>Key Features</h4>
<ul>
<li>🚀 Ad-Blocker Resistant: Serves analytics scripts and API calls from your own domain</li>
<li>📊 Real-Time Analytics: Get instant insights without processing delays</li>
<li>🔒 Privacy-Friendly: Cookie-less tracking that respects user privacy (no cookie banners needed!)</li>
<li>⚡ Performance Optimized: Caches scripts locally and uses efficient proxying</li>
<li>🎯 Product Analytics: Funnel analysis, retention tracking, and conversion metrics</li>
<li>📈 Web Analytics: Visitors, referrals, top pages, devices, sessions, and bounce rates</li>
</ul>
<h4>How It Works</h4>
This plugin integrates OpenPanel with WordPress in a blocker-resistant way:
<ul>
<li>Inlines <code>op1.js</code> directly into your pages (cached locally for 1 week; falls back to CDN if needed)</li>
<li>Bootstraps the OpenPanel SDK with your Client ID automatically</li>
<li>Proxies all SDK requests through WordPress REST API (<code>/wp-json/openpanel/</code>)</li>
<li>Preserves all request methods, headers, query parameters, and body data</li>
<li>Handles CORS properly for cross-origin requests</li>
</ul>
Why use a proxy? Serving scripts and data from your own domain origin avoids third-party blocking and improves tracking reliability significantly.
<h4>Privacy Benefits</h4>
<ul>
<li>🍪 No Cookie Banners Required: OpenPanel uses cookie-less tracking, so you don’t need annoying cookie consent banners</li>
<li>🛡️ GDPR Friendly: Compliant with privacy regulations without requiring user consent for basic analytics</li>
<li>🔐 Data Ownership: You maintain full control over your analytics data</li>
<li>🚫 No Personal Data Collection: Tracks behavior patterns without collecting personally identifiable information</li>
</ul>
Learn more at <a href="https://openpanel.dev" rel="nofollow ugc">OpenPanel.dev</a>
<h3>External Services</h3>
This plugin connects to external OpenPanel.dev services to provide web analytics functionality. Here’s what you need to know:
OpenPanel.dev Analytics Service
<ul>
<li>
What it is: OpenPanel.dev is an open-source web and product analytics platform that combines the power of Mixpanel with the ease of Plausible and one of the best Google Analytics replacements.
</li>
<li>
What data is sent:
<ul>
<li>User Agent: Browser and device information for compatibility and analytics</li>
<li>IP Address: Collected from X-Forwarded-For header for geolocation (no personal identification)</li>
<li>Page Information: Current page URL/path and referrer information</li>
<li>Event Data: Other user-defined properties when custom events are triggered via <code>window.op('track', 'event_name')</code></li>
</ul>
</li>
<li>
When data is sent:
<ul>
<li>Page Views: Only when “Track page views automatically” is enabled in settings</li>
<li>Outgoing Link Clicks: Only when “Track clicks on outgoing links” is enabled in settings </li>
<li>Custom Events: Only when website owner implements <code>window.op('track', 'custom_event')</code> method</li>
<li>No background tracking – data is sent only for the specific interactions you’ve configured</li>
</ul>
</li>
<li>
External endpoints used:
<ul>
<li><code>https://openpanel.dev/op1.js</code> – Analytics tracking script (cached locally)</li>
<li><code>https://api.openpanel.dev/</code> – Analytics data collection API (proxied through your WordPress site)</li>
</ul>
</li>
<li>
Legal Information:
<ul>
<li>Service Terms: https://openpanel.dev/terms</li>
<li>Privacy Policy: https://openpanel.dev/privacy</li>
</ul>
</li>
</ul>
This integration is essential for the plugin’s core functionality of providing website analytics. The plugin uses a proxy approach to serve requests through your own domain to improve reliability and avoid ad-blocker interference.

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