OpenPanel.dev

OpenPanel is an open-source web and product analytics platform that serves as a privacy-friendly alternative to traditional analytics solutions. This WordPress plugin seamlessly integrates <a href="https://openpanel.dev" rel="nofollow ugc">OpenPanel</a> with your WordPress site while maximizing reliability and avoiding ad-blocker interference.
<h4>Key Features</h4>
<ul>
<li>🚀 Ad-Blocker Resistant: Serves analytics scripts and API calls from your own domain</li>
<li>📊 Real-Time Analytics: Get instant insights without processing delays</li>
<li>🔒 Privacy-Friendly: Cookie-less tracking that respects user privacy (no cookie banners needed!)</li>
<li>⚡ Performance Optimized: Caches scripts locally and uses efficient proxying</li>
<li>🎯 Product Analytics: Funnel analysis, retention tracking, and conversion metrics</li>
<li>📈 Web Analytics: Visitors, referrals, top pages, devices, sessions, and bounce rates</li>
</ul>
<h4>How It Works</h4>
This plugin integrates OpenPanel with WordPress in a blocker-resistant way:
<ul>
<li>Inlines <code>op1.js</code> directly into your pages (cached locally for 1 week; falls back to CDN if needed)</li>
<li>Bootstraps the OpenPanel SDK with your Client ID automatically</li>
<li>Proxies all SDK requests through WordPress REST API (<code>/wp-json/openpanel/</code>)</li>
<li>Preserves all request methods, headers, query parameters, and body data</li>
<li>Handles CORS properly for cross-origin requests</li>
</ul>
Why use a proxy? Serving scripts and data from your own domain origin avoids third-party blocking and improves tracking reliability significantly.
<h4>Privacy Benefits</h4>
<ul>
<li>🍪 No Cookie Banners Required: OpenPanel uses cookie-less tracking, so you don’t need annoying cookie consent banners</li>
<li>🛡️ GDPR Friendly: Compliant with privacy regulations without requiring user consent for basic analytics</li>
<li>🔐 Data Ownership: You maintain full control over your analytics data</li>
<li>🚫 No Personal Data Collection: Tracks behavior patterns without collecting personally identifiable information</li>
</ul>
Learn more at <a href="https://openpanel.dev" rel="nofollow ugc">OpenPanel.dev</a>
<h3>External Services</h3>
This plugin connects to external OpenPanel.dev services to provide web analytics functionality. Here’s what you need to know:
OpenPanel.dev Analytics Service
<ul>
<li>
What it is: OpenPanel.dev is an open-source web and product analytics platform that combines the power of Mixpanel with the ease of Plausible and one of the best Google Analytics replacements.
</li>
<li>
What data is sent:
<ul>
<li>User Agent: Browser and device information for compatibility and analytics</li>
<li>IP Address: Collected from X-Forwarded-For header for geolocation (no personal identification)</li>
<li>Page Information: Current page URL/path and referrer information</li>
<li>Event Data: Other user-defined properties when custom events are triggered via <code>window.op('track', 'event_name')</code></li>
</ul>
</li>
<li>
When data is sent:
<ul>
<li>Page Views: Only when “Track page views automatically” is enabled in settings</li>
<li>Outgoing Link Clicks: Only when “Track clicks on outgoing links” is enabled in settings </li>
<li>Custom Events: Only when website owner implements <code>window.op('track', 'custom_event')</code> method</li>
<li>No background tracking – data is sent only for the specific interactions you’ve configured</li>
</ul>
</li>
<li>
External endpoints used:
<ul>
<li><code>https://openpanel.dev/op1.js</code> – Analytics tracking script (cached locally)</li>
<li><code>https://api.openpanel.dev/</code> – Analytics data collection API (proxied through your WordPress site)</li>
</ul>
</li>
<li>
Legal Information:
<ul>
<li>Service Terms: https://openpanel.dev/terms</li>
<li>Privacy Policy: https://openpanel.dev/privacy</li>
</ul>
</li>
</ul>
This integration is essential for the plugin’s core functionality of providing website analytics. The plugin uses a proxy approach to serve requests through your own domain to improve reliability and avoid ad-blocker interference.

OpenPanel

OpenPanel WordPress plugin - Privacy-friendly analytics with ad-blocker resistance. Inline tracking scripts and proxy API calls through your domain.

Adriaan

Simple Analytics gives you the analytics you need without invading the privacy of your users, with a clean interface and simple integration.
<ol>
<li>Privacy-friendly by design: Simple Analytics is built with privacy in mind. Get the insights you need while respecting your users’ privacy.</li>
<li>Simple interface: Google Analytics is a monstrosity of custom dashboards and features. At Simple Analytics, we provide the insights you need in a clear and straightforward interface.</li>
<li>No cookiebanner required. Simple Analytics does not use cookies or any other identifiers, meaning you don’t need to add an annoying cookiebanner to your website. You can use Simple Analytics without the need for consent.</li>
<li>GDPR-compliant. Simple Analytics is GDPR-compliant and out-of-the-box since we don’t collect, store, or process personally identifiable information.</li>
<li>Easy integration. Simple Analytics is easy to install. You can use our WordPress plugin to get started right away. It’s also possible to import your historical Google Analytics traffic so you don’t lose any data switching to Simple Analytics.</li>
<li>It’s free. Simple Analytics has a free option to get started. There is a 14-day free trial to explore our paid features. However, you can use Simple Analytics for free forever if you like.</li>
</ol>
Check our <a href="https://dashboard.simpleanalytics.com/simpleanalytics.com" rel="nofollow ugc">live demo</a>
Simple Analytics is entirely self-funded and proudly supported by our 18500+ users. We don’t sell your data, we don’t do ads, and we don’t have investors that tell us what to do. We’re here to build a product that you love.
Use it for free as long as you need, or if you’re happy, consider one of our paid options for more features and more data history.
<h3>Features</h3>
Events 
– Event Tracking: Monitor specific user interactions that are not captured by standard page views, such as button clicks, form submissions, or video plays.

Goals 
– Goal Tracking: Set specific goals to monitor user interactions on your website, such as conversions or engagement metrics. 
– Goal Cards: Visual representations of your goals that allow for quick performance assessments. 
– Custom Filters: Create filters to refine the data associated with each goal, making it easier to analyze specific user behaviors.

Ai Analytics 
– Chat with your analytics to generate custom insights and dashboards.
<iframe loading="lazy" title="ai-video-tool" src="https://player.vimeo.com/video/1033359881?h=7e93b527ab&dnt=1&app_id=122963" width="750" height="469" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media"></iframe>
Custom Views 
– Permanent Filters: Establish permanent filters on your dashboard to focus on specific data sets. 
– Multi-Domain Merging: Combine data from multiple domains into a single dashboard for a comprehensive overview. 
– Access Control: Share limited views of your analytics data with team members or stakeholders.
Filters 
– Data Filtering: Apply filters to exclude certain traffic sources or user behaviors, allowing for cleaner, more relevant data analysis.
Export Your Data 
– Data Export Options: Easily export your analytics data in various formats for further analysis or reporting.
Import Google Analytics Data 
– Data Migration: Import historical data from Google Analytics to maintain continuity in your analytics tracking.
Email Reports 
– Automated Reporting: Set up automated email reports to receive regular updates on your website’s performance metrics.
Bypass Ad-Blockers 
– Ad-Blocker Resilience: The tracking script is designed to bypass common ad-blockers, ensuring that you capture more accurate visitor data.
Robot Blocking 
– Bot Traffic Management: Automatically block known bots from skewing your analytics data, leading to more reliable insights.
Hide Referral SPAM 
– Spam Filtering: Filter out referral spam to ensure that your analytics data reflects genuine user interactions.
Embed Chart on Your Site 
– Data Visualization: Embed analytics charts directly on your website for live data displays, enhancing transparency.
Trend Lines 
– Performance Tracking: Utilize trend lines in your analytics to visualize performance over time, aiding in identifying patterns and forecasting.
Annotations 
– Event Marking: Add annotations to your data to mark significant events or changes, providing context for fluctuations in your analytics.
Block Your Visits Extension 
– Personal Visit Exclusion: Use an extension to block your own visits from being tracked, ensuring that your analytics reflect genuine user activity.
iOS App 
– Mobile Access: Access your analytics data on the go with a dedicated iOS app, allowing for real-time insights wherever you are.

Simple Analytics


I first started using Simple Analytics in ~2020, and couldn't look back after that. I love the ability to set a custom domain which allows us to bypass browser extensions that block analytics to get even more data and insights. Also, appreciating how convenient and straightforward the WordPress integration is.


Love this analytics and the straightforward WordPress integration it offers! ;)

Simple, free, and privacy-friendly website analytics https://vimeo.com/1033359807/dde00e7f39

OpenPanel vs Simple Analytics