Aslam Hasib

Zenaul Islam

Tarek Aziz

HasThemes

Yeasin Hossain

<h3>Pixelavo – Pixel Tracking & AI Ad Tools for WordPress</h3>
Pixelavo helps you install and manage Facebook Pixel (Meta Pixel) on your WordPress site. It combines two main capabilities:
1. Pixel Tracking & Conversions API: 
Set up Facebook Pixel tracking with support for the Conversions API (server-side tracking). Track visitor interactions such as page views, purchases, add-to-cart actions, form submissions, and more. Server-side tracking via the Conversions API helps maintain tracking accuracy even when browser-based methods are blocked by ad blockers or privacy settings. Pixelavo supports both WooCommerce and Easy Digital Downloads stores.
2. AI-Powered Ad Tools: 
Pixelavo includes two AI tools that run in your WordPress dashboard: 
– AI Ad Copy Generator: Input your product details, target audience, and campaign objectives to generate multiple variations of ad text, headlines, and descriptions. Supports tone adaptation (professional, casual, urgent, luxury) and campaign-specific optimization. 
– AI Marketing Consultant: A chat-based interface for Facebook advertising questions. Ask about campaign setup, targeting strategies, pixel troubleshooting, budget allocation, and more. Conversation history is saved so you can pick up where you left off. 
– Multiple AI Models: Choose from OpenAI (GPT-3.5, GPT-4, GPT-5) or Google Gemini models depending on your preference and budget.
How AI features work: Pixelavo connects to OpenAI or Google Gemini using your own API key (BYOK — Bring Your Own Key). There is no subscription fee for the AI features — you pay the API provider directly based on your usage. No credit card is required by Pixelavo itself.
<a href="https://pixelavo.com/pricing/#pixelavo-pricing" rel="nofollow ugc">Get Pro Features</a> | <a href="https://pixelavo.com/docs/" rel="nofollow ugc">Documentation</a> | <a href="https://portal.hasthemes.com/contact/" rel="nofollow ugc">Support</a>
<h3>Who Is Pixelavo For?</h3>
<ul>
<li>E-commerce store owners using WooCommerce or Easy Digital Downloads who need Facebook Pixel tracking</li>
<li>Digital marketers managing Facebook ad campaigns who want AI-assisted ad copy creation</li>
<li>Small businesses looking to set up conversion tracking and server-side events</li>
<li>Agencies managing Facebook Pixels across multiple client sites (Pro)</li>
<li>Beginners who want guided help with Facebook advertising through the AI consultant</li>
</ul>
<h3>Key features:</h3>
<ol>
<li>WordPress integration: Pixelavo integrates with WordPress, allowing you to implement the Conversions API and server-side tracking on your website.</li>
<li>Event tracking: With Pixelavo, businesses can track a variety of events on their website, including purchases, leads, pageviews, and more. This data can be used to optimize Facebook advertising campaigns and improve targeting.</li>
<li>Custom event tracking: In addition to standard events, Pixelavo allows businesses to track custom events, such as button clicks, form submissions, or any other actions that are valuable to their business.</li>
<li>Automatic event matching: Pixelavo automatically matches events on the website to the corresponding events in Facebook Ads Manager, making it easy to track conversions and optimize campaigns.</li>
<li>Real-time event tracking: Pixelavo provides real-time event tracking, allowing businesses to quickly see how users are interacting with their website and make data-driven decisions about their advertising campaigns.</li>
<li>Exclude Roles: Exclude members of your team to ensure your Pixel data remains accurate. You can exclude specific WordPress user levels, such as Admins, Editors, and Contributors.</li>
<li>Product Feed: Generate Dynamic Product Ads and Custom Audiences feeds for Facebook ad targeting.</li>
<li>Create Custom Events: Define custom events to track specific activities on your site, including page visits, button clicks, and link interactions.</li>
<li>AI Ad Copy Generator: Generate Facebook ad copy using AI. Input your product details, target audience, and campaign objectives to get multiple variations of primary text, headlines, and descriptions. Supports OpenAI (GPT-4/GPT-5) and Google Gemini models with tone adaptation (professional, casual, urgent, luxury) and campaign-specific settings.</li>
<li>AI Marketing Consultant: Chat-based Facebook advertising guidance in your WordPress dashboard. Ask questions about campaign optimization, targeting strategies, pixel setup, conversion tracking, and advertising best practices. Includes persistent chat history. Powered by OpenAI or Google Gemini.</li>
</ol>
<h3>AI Features:</h3>
AI Ad Copy Generator: 
Input your product details, target audience, and campaign objectives to generate 3 variations each of: 
– Primary text tailored for your campaign objective (awareness, traffic, conversions, or retargeting) 
– Headlines for your ad creative 
– Descriptions to complement the headline 
– Optimization tips based on your inputs
AI Marketing Consultant: 
Ask questions about: 
– Campaign optimization strategies 
– Audience targeting 
– Pixel setup and troubleshooting 
– iOS 14.5+ tracking solutions 
– Budget optimization and scaling 
– Creative testing strategies
Both AI features support OpenAI (GPT-3.5/GPT-4/GPT-5) and Google Gemini models. API keys are stored with AES-256-CBC encryption. Requires your own API key from OpenAI or Google.
<h3>Available Events:</h3>
Pixelavo supports tracking of numerous Facebook pixel events, including:
<ul>
<li>View Content</li>
<li>View Category</li>
<li>Search</li>
<li>Remove From Cart</li>
<li>Add To Cart [Pro]</li>
<li>Initiate Checkout [Pro]</li>
<li>Purchase [Pro]</li>
<li>Refund [Pro]</li>
<li>Subscription [Pro] (SubscriptionCreated, SubscriptionRenewed & SubscriptionCancelled)</li>
<li>Customize Product (WooCommerce Only) [Pro]</li>
<li>PageScroll</li>
<li>TimeOnPage</li>
<li>FormSubmission (Fluent Forms, Contact Form 7, WPForms & HT Contact Form)</li>
<li>Download</li>
<li>CompleteRegistration</li>
<li>Login</li>
<li>TelClick</li>
<li>InternalLinks [Pro]</li>
<li>ExternalLinks [Pro]</li>
<li>Video (YouTube, Vimeo & SelfHosted) [Pro]</li>
</ul>
<h3>Integrations:</h3>
<ol>
<li>WooCommerce: Integrates with WooCommerce to track key events like purchases, add-to-cart actions, and product views. Supports both browser-side pixel and server-side Conversions API tracking for WooCommerce stores.</li>
<li>Easy Digital Downloads (EDD): Supports Easy Digital Downloads to track Facebook Pixel events and conversion data. Integrates with Facebook’s Conversions API for server-side tracking of digital product purchases and downloads.</li>
</ol>
<h3>Quick Setup:</h3>
<ol>
<li>Install and activate Pixelavo</li>
<li>Add your Facebook Pixel ID</li>
<li>Optionally add an API key from OpenAI or Google for AI features</li>
<li>Configure events and start tracking</li>
</ol>
<h3>Security:</h3>
<ul>
<li>AES-256-CBC encryption for API keys</li>
<li>Data stays on your WordPress site</li>
<li>No third-party data sharing for tracking data</li>
<li>AI queries are sent directly to your chosen provider (OpenAI/Google) — Pixelavo does not proxy or store your conversations</li>
</ul>
<h3>Pro Features:</h3>
Upgrade to Pro for advanced tracking and optimization features:
<ol>
<li>Multiple pixel support: Add multiple Facebook Pixels to track data across different ad accounts or campaigns.</li>
<li>Advanced WooCommerce Events: Track purchases, add-to-cart, initiate checkout, and more e-commerce events.</li>
<li>Advanced EDD Events: Full Easy Digital Downloads integration with purchase tracking.</li>
<li>Exclude Bouncing Visitors: Time delay settings to prevent bouncing visitors from triggering events.</li>
<li>Advanced Matching: Send additional customer information to improve attribution accuracy.</li>
<li>Additional user information: Include referrer, language, categories, and tags as event parameters.</li>
<li>Additional Purchase Information: Track coupon usage and shipping details for better audience targeting.</li>
<li>Premium Events: Video tracking, internal/external links, subscription events, and more.</li>
</ol>
<h3>Facebook Conversions API</h3>
Facebook Conversions API (formerly known as the Server-Side API) is a tool that allows businesses to send their website or app conversion data directly to Facebook’s servers, bypassing the need for browser-based tracking methods like the Facebook Pixel. 
Using the Conversions API, businesses can track actions such as purchases, sign-ups, and other valuable events that occur on their website or app. This data can then be used to optimize Facebook advertising campaigns, such as retargeting ads to users who have already taken specific actions on the business’s website or app.
<h3>Some benefits of using Facebook Conversions API include:</h3>
<ol>
<li>Helps improve tracking accuracy: By bypassing the need for browser-based tracking, businesses can ensure that all conversion data is captured accurately, even if a user’s browser settings or ad-blocking software prevent the Facebook Pixel from tracking their actions.</li>
<li>Increased privacy: Because the Conversions API sends data directly to Facebook’s servers, businesses can reduce the amount of user data that is shared with third-party trackers, potentially improving user privacy and security.</li>
<li>Greater control: The Conversions API allows businesses to track and send custom data points to Facebook, giving them greater flexibility and control over how they track and optimize their advertising campaigns.</li>
<li>Helps reduce potential data loss: Because the Conversions API relies on server-to-server communication, rather than browser-based tracking, businesses can reduce the risk of data loss due to issues like browser crashes or network outages.</li>
</ol>
Overall, the Facebook Conversions API can provide businesses with a more accurate, flexible, and privacy-focused way to track and optimize their Facebook advertising campaigns.
<h3>Need Help?</h3>
Is there any feature that you want to get in this plugin? 
Needs assistance to use this plugin? 
Feel free to <a href="https://hasthemes.com/contact-us/" rel="nofollow ugc">Contact us</a>
<h3>External Services</h3>
This plugin connects to several third-party services to provide enhanced functionality. Below are the services used and the data transmitted:
<h4>HasThemes Feed Service</h4>
<ul>
<li>Purpose: Used for fetching and displaying plugin notices, announcements content within the WordPress admin dashboard.</li>
<li>When: During plugin activation, admin dashboard visits, and periodic checks for new notices (cached for 2 days).</li>
<li>Service Provider: HasThemes</li>
<li>Terms and Conditions: https://hasthemes.com/terms-conditions/</li>
<li>Privacy Policy: https://hasthemes.com/privacy-policy/</li>
</ul>
<h4>Diagnostic Data Webhook</h4>
<ul>
<li>Purpose: Used for sending diagnostic data when users opt-in to help improve plugin compatibility, performance and inform client for any critical issues.</li>
<li>Data Sent: Complete diagnostic information including site details, admin email, admin name, server configuration, WordPress setup, theme information & plugin lists.</li>
<li>When: Only when users explicitly agree to share diagnostic data through the admin notice.</li>
<li>Service Provider: Pixelavo / HasThemes (we operate this webhook on our own infrastructure; all domains are owned by us)</li>
<li>Terms and Conditions: https://pixelavo.com/terms-conditions/</li>
<li>Privacy Policy: https://pixelavo.com/privacy-policy/</li>
</ul>
<h4>Google Base Namespace</h4>
<ul>
<li>Purpose: Used for generating product feeds compatible with Google Shopping, Google Merchant Center, and other services that support Google’s product feed format.</li>
<li>Data Sent: Product information including names, prices, descriptions, categories, images, availability, and attributes from your WooCommerce/EDD store.</li>
<li>When: When generating product feeds via the feed URLs (yoursite.com/feed/pixelavo or yoursite.com/feed/pixelavo-edd).</li>
<li>Service Provider: Google (namespace specification only – no data sent directly to Google)</li>
<li>Terms of Service: https://policies.google.com/terms</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
<h4>Data Privacy Notice</h4>
<ul>
<li>Diagnostic data collection is completely optional and requires explicit user consent through an admin notice.</li>
<li>No personal user data is transmitted without explicit consent.</li>
<li>All data transmission occurs over secure HTTPS connections.</li>
<li>Users can decline data sharing without affecting plugin functionality.</li>
<li>The plugin works fully without connecting to external services.</li>
</ul>
<h4>Legal Compliance</h4>
By using this plugin, you acknowledge that data may be transmitted to the above-mentioned third-party services only when you explicitly consent to diagnostic data sharing or when generating product feeds.

Pixelavo – Server Side Tracking & Pixel + AI Ads Tools

Add pixel tracking to your WordPress site with Conversions API, server-side tracking, AI ad copy generation, and AI marketing consultant.

shan

Stop paying $30–150/month for a GTM Server Container. Send Conversions API events to Meta, Pinterest, and TikTok directly from your WordPress server. No premium tier, no SaaS subscription.
Three CAPI integrations in one install. Most plugins ship Meta only, or sell Pinterest and TikTok as paid add-ons. This one runs server-side dispatch to all three plus a bundled GTM template for GA4 + Google Ads (Enhanced Conversions, Conversion Linker, click-ID recovery for iOS Safari post-ITP). The same <code>event_id</code> flows browser-side and server-side so each platform deduplicates instead of double-counting.
Aggressive bot filtering, no false-positives on real customers. Layered detection (behavioral signals + ~9,500-CIDR datacenter list + AI-crawler classification for GPTBot / PerplexityBot / ClaudeBot / Google-Extended / Bytespider / etc.) blocks Lighthouse audits, scrapers, and ad-fraud bots. Multi-layered customer bypass — Apple iCloud Private Relay whitelist, ad-click ID recognition (<code>fbclid</code> / <code>gclid</code> / <code>ttclid</code>), logged-in customers, prior-visit <code>_fbp</code> / <code>_ga</code> cookies, Cloudflare Bot Management validation — keeps real shoppers visible. Purchase events are never blocked; pre-Purchase events held by the filter are replayed on eventual checkout so Meta sees the complete funnel.
<ul>
<li>Server-side CAPI to Meta, Pinterest, TikTok — every checkout & cart event, classic + block-based checkout, HPOS compatible. Per-platform retry isolates transient failures.</li>
<li>GTM template for browser-side tags — GA4 + Meta Pixel + Pinterest Tag + TikTok Pixel + Google Ads (Enhanced Conversions enabled, Conversion Linker auto-attached).</li>
<li>Event Log with By-IP view — paginated audit log, customer-protection badges prevent excluding real buyers, one-click exclude for confirmed bots, per-provider breakdown.</li>
<li>GDPR / CCPA modes — honors CMP opt-out signals, strict server-side consent strips PII when consent is denied (browser↔CAPI dedup still works on <code>event_id</code>).</li>
<li>Cache-safe — works with LiteSpeed, WP Rocket, Varnish, Cloudflare full-page cache. Click IDs captured into 1st-party cookies client-side; landing pages stay cacheable.</li>
<li>WP Dashboard widget — queue health at a glance: backlog, oldest pending, last successful dispatch, datacenter exclusions today.</li>
</ul>
If it helps your store, please <a href="https://wordpress.org/support/plugin/easy-meta-capi/reviews/#new-post" rel="ugc">leave a review</a> — it genuinely helps other merchants find this plugin.
<h3>External Services</h3>
This plugin connects your website to external services to send event data.
<ul>
<li>Service Used: Meta Conversion API (graph.facebook.com)
<ul>
<li>Purpose: To send user interaction and e-commerce event data from your server to Meta’s servers for ad performance measurement, optimization, and audience building.</li>
<li>Data Sent: Event details (product ID, price) and user parameters (IP address, user agent, hashed email/name/phone, Facebook cookies) are sent when a user performs a key action.</li>
</ul>
</li>
<li>Service Used: TikTok Events API (business-api.tiktok.com)
<ul>
<li>Purpose: Same as Meta CAPI, providing server-side conversion tracking for TikTok Ads optimization and attribution.</li>
<li>Data Sent: Event details (product ID, price, currency) and user parameters (IP address, user agent, hashed email/phone/external_id, ttp / ttclid cookies) are sent upon user action. Optional under the merchant’s TikTok credentials — the plugin only sends to TikTok if the credentials are configured.</li>
</ul>
</li>
<li>Service Used: Pinterest Conversions API (api.pinterest.com)
<ul>
<li>Purpose: Same as the Meta CAPI, providing reliable tracking for ad performance and audience building on Pinterest.</li>
<li>Data Sent: Event details and hashed user parameters are sent upon user action.</li>
</ul>
</li>
<li>Service Used: Google Tag Manager (googletagmanager.com)
<ul>
<li>Purpose: To load a JavaScript container from Google’s servers that allows you to manage and deploy marketing and analytics tags.</li>
<li>Data Sent: The plugin provides your GTM Container ID to Google to fetch the correct script. GTM itself may collect data based on how you configure your tags.</li>
</ul>
</li>
<li>Service Used: Cloud-provider IP range list — <code>raw.githubusercontent.com/rezmoss/cloud-provider-ip-addresses</code>
<ul>
<li>Purpose: Used by the optional Datacenter IP filter to keep the bot blocklist current. Daily background fetch downloads CIDR ranges for AWS, Google Cloud, Azure, Cloudflare, DigitalOcean, Linode, Vultr, Oracle Cloud, and Fastly so events from those ranges can be filtered out before reaching Meta / Pinterest / TikTok.</li>
<li>Data Sent: None. The plugin only downloads public IP-range manifests; no visitor data is sent to GitHub.</li>
<li>License: Source repository is CC0-licensed.</li>
</ul>
</li>
<li>Service Used: Apple iCloud Private Relay egress IP list — same <code>raw.githubusercontent.com/rezmoss/cloud-provider-ip-addresses</code> source (folder <code>apple_private_relay/</code>)
<ul>
<li>Purpose: Used by the optional Datacenter IP filter to whitelist real Apple visitors who exit through Apple’s relay infrastructure. Daily background fetch downloads the merged CIDR list so iOS Safari users on Private Relay aren’t mistaken for datacenter bots.</li>
<li>Data Sent: None. The plugin only downloads the public manifest; no visitor data is sent.</li>
</ul>
</li>
</ul>
Shared hosting note. Some restrictive shared hosts block outbound HTTPS by default. If event delivery silently fails after install, ask your host to whitelist the following domains for outgoing connections: <code>graph.facebook.com</code>, <code>business-api.tiktok.com</code>, <code>api.pinterest.com</code>, and <code>raw.githubusercontent.com</code> (only needed if you keep “Auto-fetched” enabled on the Blocked Traffic tab — covers both the datacenter blocklist and the Apple Private Relay whitelist).
<h3>Advanced Configuration</h3>
Setup details for Consent Mode v2, the strict server-side consent mode (GDPR PII gating), CMP auto-block compatibility, and the WooCommerce Subscriptions integration. None of these are required for a basic CAPI setup — turn them on as your store needs them.
<h3>Consent Mode v2 Setup (GDPR / EU Compliance)</h3>
If you serve EU visitors, GA4 and Meta browser tags don’t fire when consent is denied — typically losing 20–50% of measured event volume. Google Consent Mode v2 recovers this: when consent is denied, GA4 / Meta tags switch to cookieless pings (anonymous beacons carrying event name, value, currency, timestamp but no client identifier). Google’s ML models the conversions from these pings and shows them mixed with observed ones in your reports. A single CMP integration repairs both GA4 and Meta attribution because the Meta Pixel template reads the same consent signals.
How to enable. Popular CMP plugins (Cookiebot, CookieYes, Complianz, Iubenda, Termly, OneTrust) all have a native Consent Mode v2 toggle in their settings — find and enable it. The CMP then calls <code>gtag('consent', 'default', {denied})</code> before GTM loads and <code>gtag('consent', 'update', {granted})</code> after the visitor accepts.
The bundled GTM template includes a paused “Consent Defaults (Pre-CMP)” tag. Enable it only if your CMP doesn’t set <code>gtag('consent', 'default', ...)</code> on its own (rare with modern CMPs).
<h3>Strict server-side consent mode (PII gating for CAPI)</h3>
Consent Mode v2 only controls browser tags. Server-side CAPI fires from PHP, never sees <code>gtag('consent', ...)</code> signals — so it transmits hashed PII regardless of cookie-banner choice. Fine outside the EU; a GDPR concern inside it.
The Privacy & Consent (Server-side) section has a Strict server-side consent toggle (default OFF). When enabled and the visitor has denied marketing consent in your CMP, identifying PII (<code>em</code>, <code>ph</code>, <code>fn</code>, <code>ln</code>, address, <code>fbp</code>, <code>fbc</code> …) is stripped from the CAPI payload. The event still ships with <code>event_id</code>, <code>value</code>, <code>currency</code>, <code>contents</code> — Cookiebot, CookieYes, and Complianz cookies are read automatically; other CMPs supply state via the <code>mcapi_marketing_consent_granted</code> filter.
Why this matters alongside Consent Mode v2. Denied-consent browser pixels switch to cookieless pings — modeled, not observed. With Strict server-side consent ON, your server-side CAPI ships alongside that ping carrying the same <code>event_id</code>. Meta dedupes by <code>event_id</code> and now has an observed server signal feeding the same conversion record the cookieless ping created — cleaner Event Match Quality than browser-only or naïve “send everything” CAPI, and GDPR-defensible because no identifying data leaves your server.
Default OFF preserves match quality for existing non-EU setups. Recommended ON once Consent Mode v2 is configured in your CMP.
<h3>CMP Auto-Blocking and the Plugin’s Inline Scripts</h3>
CMPs with “auto-blocking” (Cookiebot, CookieYes, others) scan every <code><script></code> tag on load and convert anything they suspect of tracking to <code>type="text/plain"</code> until consent. The plugin’s inline scripts only POST first-party events to your own REST endpoint — but a generic auto-blocker can’t tell. To avoid a silent break, every plugin-rendered inline script ships with opt-out attributes for Cookiebot (<code>data-cookieconsent="ignore"</code>), CookieYes (<code>data-cookieyes="cookieyes-necessary"</code>), and Complianz (<code>data-cmplz-no-cookielaw="1"</code>). For other CMPs (OneTrust, Quantcast, in-house), append your own attribute via the <code>mcapi_inline_script_attrs</code> filter.
<h3>WooCommerce Subscriptions Integration</h3>
By default, every WooCommerce Subscriptions auto-renewal sends a fresh <code>Purchase</code> to Meta CAPI — credited to the original acquisition ad. Reported ROAS keeps climbing month after month from the same conversion, polluting optimization signals.
The plugin auto-detects WooCommerce Subscriptions and exposes:
Subscription Renewal Behavior (radio):
<ul>
<li>Default — renewals send as regular <code>Purchase</code>. Existing setups unchanged.</li>
<li>Skip — renewals not sent. Cleanest ROAS hygiene; you forfeit Meta’s LTV signal from renewals.</li>
<li>Tag — renewals still send <code>Purchase</code> but with <code>custom_data.customer_status = "subscription_renewal"</code> so you can filter them in Events Manager.</li>
<li>Subscribe / SubscriptionRenewal events — Meta’s standard <code>Subscribe</code> for sign-ups + a <code>SubscriptionRenewal</code> custom event for renewals. <code>Purchase</code> stays clean, advertisers using LTV-bidding can opt into both.</li>
</ul>
Tag every Purchase with customer_status (checkbox): adds <code>custom_data.customer_status</code> (<code>new_customer</code> / <code>returning_customer</code> / <code>subscription_renewal</code>) to every <code>Purchase</code> so Meta Advantage+ can bid acquisition vs. retention differently. Guest checkouts fall back to billing-email lookup.
<h3>Disclaimer</h3>
This plugin is an independent, community-driven implementation of server-side Conversions API protocols. It is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc., TikTok Ltd., Pinterest, Inc., Google LLC, Automattic Inc., or any other trademark holder referenced herein.
“Meta”, “Facebook”, and the Meta Pixel are trademarks of Meta Platforms, Inc. “TikTok” is a trademark of TikTok Ltd. “Pinterest” is a trademark of Pinterest, Inc. “Google Tag Manager”, “Google Ads”, and “GA4” are trademarks of Google LLC. “WooCommerce” is a trademark of Automattic Inc. All trademark references are used solely for descriptive interoperability purposes — to indicate which platforms this plugin can transmit data to under the merchant’s own configured credentials.
No user data is transmitted to any external service until the merchant explicitly configures their own platform credentials in the plugin settings. The plugin does not “phone home” or contact any developer-controlled server. The only outbound HTTP calls are: (1) merchant-configured CAPI endpoints, (2) the public CIDR manifests at raw.githubusercontent.com used by the optional Datacenter IP filter — no visitor data is sent in those manifest fetches.

CAPI Suite: Meta, Pinterest, TikTok, GTM

Free multi-platform server-side CAPI for Meta, Pinterest, TikTok + GTM dataLayer. Cache-safe, theme-agnostic, no cloud server needed.

Pixelavo – Server Side Tracking & Pixel + AI Ads Tools vs CAPI Suite: Meta, Pinterest, TikTok, GTM