pixelflow

Stop losing 30-50% of your WooCommerce conversions to iOS restrictions and ad blockers. <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow</a> is the no-code solution for implementing Meta’s Conversions API on WooCommerce – so your ads finally get the data they need to optimize.
<ul>
<li>No more missing sales or conversions in Facebook ads manager</li>
<li>See every single event and where it came from down to the campaign, adset and ad</li>
<li>No for developers, Google Tags Manager or expensive solution</li>
</ul>
Why PixelFlow?
Most server-side tracking solutions are built for developers or enterprise teams. They require complex setups, expensive consultants, or per-event pricing that spirals out of control.
PixelFlow is different:
<ul>
<li>No developer needed — install plugin, click enable and you’re DONE.</li>
<li>Unlimited event tracking — flat monthly pricing, no per-event fees or surprise charges</li>
<li>Set up in minutes — not days or weeks</li>
</ul>
What You Get
<ul>
<li>Recover lost conversions that browser-based tracking misses</li>
<li>Improve Event Match Quality scores for better ad targeting and lower CPAs</li>
<li>Track WooCommerce events automatically — Add to Cart, Checkout, Purchase</li>
<li>Real-time event monitoring — see exactly what’s being sent to Meta</li>
<li>Works alongside your existing Pixel — CAPI supplements browser tracking, it doesn’t replace it. PixelFlow automatically loads both your pixel & CAPI for you for perfect event. deduplication and more coverage.</li>
</ul>
Why Server-Side Tracking Matters
Since iOS 14, Meta’s browser-based Pixel misses up to half your conversions. Ad blockers make it worse. When Meta doesn’t receive your conversion data, it can’t optimize your campaigns — so you pay more for worse results. 
PixelFlow sends events directly from your server to Meta, bypassing ad blockers and privacy restrictions entirely. Your ads get complete data. Your ROAS improves.
Built for WooCommerce
When WooCommerce is active, PixelFlow automatically tracks:
<ul>
<li>Add to Cart — with product name, price, and quantity</li>
<li>Initiate Checkout — captures cart totals</li>
<li>Purchase — full order data including revenue</li>
</ul>
No manual setup. No custom code. Works instantly.
Additional options:
<ul>
<li>Exclude free products from tracking</li>
<li>Exclude admins and specific user roles</li>
<li>Control which events fire and when</li>
</ul>
Not Using WooCommerce? We’ve Got You Covered. 
Running a WordPress site without an online store? PixelFlow works for you too without the need for a plugin. Learn more at <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow</a>
<h3>Privacy Policy</h3>
PixelFlow integrates with Meta’s Conversions API to track customer actions on your website (when configured). This may include:
<ul>
<li>Page views</li>
<li>Product interactions</li>
<li>Purchase events</li>
<li>Form submissions</li>
</ul>
All data is processed according to Meta’s privacy policies and your local privacy regulations. Please ensure you have appropriate user consent mechanisms in place if required by law (e.g., GDPR, CCPA).
For more information: 
* <a href="https://pixelflow.so/privacy" rel="nofollow ugc">PixelFlow Privacy Policy</a> 
* <a href="https://www.facebook.com/business/tools" rel="nofollow ugc">Meta Business Tools</a>
<h3>Additional Information</h3>
Links: 
* <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow Website</a> 
* <a href="https://docs.pixelflow.so" rel="nofollow ugc">Documentation</a> 
* <a href="https://docs.pixelflow.so/pixelflow-classes-document" rel="nofollow ugc">Event Classes Reference</a> 
* <a href="https://pixelflow.so/contact" rel="nofollow ugc">Support</a>
Requirements: 
* WordPress 5.0 or higher 
* PHP 7.4 or higher 
* WooCommerce 4.0+ (optional, for e-commerce features)
Developer Resources: 
* The plugin is developer-friendly with filters and hooks 
* Custom event tracking can be implemented using PixelFlow classes 
* Compatible with custom WooCommerce themes 
* <a href="https://github.com/PixelFlow-org/pixelflow-wordpress" rel="nofollow ugc">GitHub Repository</a> – feel free to contribute or report issues

PixelFlow

Facebook Conversions API for WooCommerce. One-click setup. Auto track WooCommerce events to Meta with 100% accuracy. Bypass iOS restrictions & ad  …

datablow

Datablow Event Tracker connects your WordPress site directly to Meta using the Conversions API (CAPI). It sends events from both the browser and the server side with matching deduplication keys, so your ad campaigns receive complete and accurate conversion data.
Traditional browser-only tracking loses 20–30% of event data due to ad-blockers, iOS privacy protections, and Safari Intelligent Tracking Prevention (ITP). This plugin addresses those challenges by acting as a local proxy on your own domain and writing cookies server-side.
<h4>Core Features</h4>
<ul>
<li>PageView Tracking — Fires PageView events from both the browser pixel and the server side.</li>
<li>Deduplication Engine — Generates matching <code>event_id</code> values for browser and server events so Meta merges them automatically.</li>
<li>Audit Logger — Stores the last 50 Conversions API payloads and HTTP response codes in your admin dashboard.</li>
<li>Test Simulator — Manually trigger test CAPI payloads from WordPress to verify your configuration.</li>
<li>Ad-Blocker Script Proxy — Serves the Meta Pixel JavaScript from your own domain endpoint, preventing ad-blockers from blocking the tracker.</li>
<li>Cookie Keeper — Writes <code>_fbp</code> and <code>_fbc</code> cookies from PHP (server side), extending their lifespan up to 2 years and bypassing Safari ITP limits.</li>
<li>User Registration — Sends <code>CompleteRegistration</code> events when new users register on your site.</li>
<li>URL-to-Event Mapping — Fire any standard Meta event on specific URL paths without writing code.</li>
</ul>
<h3>External Services</h3>
This plugin connects to Meta (Facebook) external services to track web events and transmit conversion data. Specifically:
<ol>
<li>
Meta Pixel JavaScript (connect.facebook.net)
<ul>
<li>The plugin loads the Meta Pixel JavaScript library from <code>https://connect.facebook.net/en_US/fbevents.js</code> in the visitor’s browser to enable browser-side event tracking.</li>
<li>When the Ad-Blocker Script Proxy feature is enabled, this script is fetched server-side and cached locally, then served from your own domain to the visitor’s browser.</li>
<li>What data is sent: No user data is sent to this URL directly; it is a JavaScript file load only.</li>
<li>When: On every front-end page load when a Pixel ID is configured.</li>
</ul>
</li>
<li>
Meta Pixel Noscript Fallback (www.facebook.com/tr)
<ul>
<li>The plugin outputs a 1×1 pixel <code><img></code> tag inside a <code><noscript></code> block requesting <code>https://www.facebook.com/tr</code>.</li>
<li>What data is sent: Pixel ID and a PageView event signal for visitors who have JavaScript disabled.</li>
<li>When: On every front-end page load when a Pixel ID is configured and JavaScript is disabled.</li>
</ul>
</li>
<li>
Meta Graph API / Conversions API (graph.facebook.com)
<ul>
<li>The plugin sends server-side event data to <code>https://graph.facebook.com/v19.0/{pixel_id}/events</code>.</li>
<li>What data is sent: Event name, event time, deduplication event ID, action source, hashed user data (SHA-256 hashed email, phone, name, city, state, zip, country), client IP address, user agent, and Facebook browser/click cookies (<code>_fbp</code>, <code>_fbc</code>). For purchase events, value and currency are also included.</li>
<li>When: On PageView (every front-end page load), custom URL-mapped events, and user registrations — depending on which features are enabled in settings.</li>
<li>Authentication: An Access Token stored in WordPress options is appended to each request.</li>
</ul>
</li>
</ol>
These connections to Meta services are required for the plugin’s core conversion tracking functionality. The processing occurs on Meta’s external servers.
<ul>
<li>Service Provider: Meta Platforms, Inc.</li>
<li>Meta Terms of Service: https://www.facebook.com/legal/terms</li>
<li>Meta Privacy Policy: https://www.facebook.com/about/privacy</li>
<li>Meta Conversions API Terms: https://www.facebook.com/legal/developer_terms</li>
<li>Meta Platform Terms: https://developers.facebook.com/terms/</li>
</ul>
No data is transmitted until you configure a valid Meta Pixel ID and Conversions API Access Token in the plugin settings.

Datablow Event Tracker for Meta Conversions API

First-party Meta Conversions API and browser tracking plugin for WordPress. Bypasses ad-blockers and extends cookie lifetimes.

PixelFlow vs Datablow Event Tracker for Meta Conversions API