pixelflow

Stop losing 30-50% of your WooCommerce conversions to iOS restrictions and ad blockers. <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow</a> is the no-code solution for implementing Meta’s Conversions API on WooCommerce – so your ads finally get the data they need to optimize.
<ul>
<li>No more missing sales or conversions in Facebook ads manager</li>
<li>See every single event and where it came from down to the campaign, adset and ad</li>
<li>No for developers, Google Tags Manager or expensive solution</li>
</ul>
Why PixelFlow?
Most server-side tracking solutions are built for developers or enterprise teams. They require complex setups, expensive consultants, or per-event pricing that spirals out of control.
PixelFlow is different:
<ul>
<li>No developer needed — install plugin, click enable and you’re DONE.</li>
<li>Unlimited event tracking — flat monthly pricing, no per-event fees or surprise charges</li>
<li>Set up in minutes — not days or weeks</li>
</ul>
What You Get
<ul>
<li>Recover lost conversions that browser-based tracking misses</li>
<li>Improve Event Match Quality scores for better ad targeting and lower CPAs</li>
<li>Track WooCommerce events automatically — Add to Cart, Checkout, Purchase</li>
<li>Real-time event monitoring — see exactly what’s being sent to Meta</li>
<li>Works alongside your existing Pixel — CAPI supplements browser tracking, it doesn’t replace it. PixelFlow automatically loads both your pixel & CAPI for you for perfect event. deduplication and more coverage.</li>
</ul>
Why Server-Side Tracking Matters
Since iOS 14, Meta’s browser-based Pixel misses up to half your conversions. Ad blockers make it worse. When Meta doesn’t receive your conversion data, it can’t optimize your campaigns — so you pay more for worse results. 
PixelFlow sends events directly from your server to Meta, bypassing ad blockers and privacy restrictions entirely. Your ads get complete data. Your ROAS improves.
Built for WooCommerce
When WooCommerce is active, PixelFlow automatically tracks:
<ul>
<li>Add to Cart — with product name, price, and quantity</li>
<li>Initiate Checkout — captures cart totals</li>
<li>Purchase — full order data including revenue</li>
</ul>
No manual setup. No custom code. Works instantly.
Additional options:
<ul>
<li>Exclude free products from tracking</li>
<li>Exclude admins and specific user roles</li>
<li>Control which events fire and when</li>
</ul>
Not Using WooCommerce? We’ve Got You Covered. 
Running a WordPress site without an online store? PixelFlow works for you too without the need for a plugin. Learn more at <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow</a>
<h3>Privacy Policy</h3>
PixelFlow integrates with Meta’s Conversions API to track customer actions on your website (when configured). This may include:
<ul>
<li>Page views</li>
<li>Product interactions</li>
<li>Purchase events</li>
<li>Form submissions</li>
</ul>
All data is processed according to Meta’s privacy policies and your local privacy regulations. Please ensure you have appropriate user consent mechanisms in place if required by law (e.g., GDPR, CCPA).
For more information: 
* <a href="https://pixelflow.so/privacy" rel="nofollow ugc">PixelFlow Privacy Policy</a> 
* <a href="https://www.facebook.com/business/tools" rel="nofollow ugc">Meta Business Tools</a>
<h3>Additional Information</h3>
Links: 
* <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow Website</a> 
* <a href="https://docs.pixelflow.so" rel="nofollow ugc">Documentation</a> 
* <a href="https://docs.pixelflow.so/pixelflow-classes-document" rel="nofollow ugc">Event Classes Reference</a> 
* <a href="https://pixelflow.so/contact" rel="nofollow ugc">Support</a>
Requirements: 
* WordPress 5.0 or higher 
* PHP 7.4 or higher 
* WooCommerce 4.0+ (optional, for e-commerce features)
Developer Resources: 
* The plugin is developer-friendly with filters and hooks 
* Custom event tracking can be implemented using PixelFlow classes 
* Compatible with custom WooCommerce themes 
* <a href="https://github.com/PixelFlow-org/pixelflow-wordpress" rel="nofollow ugc">GitHub Repository</a> – feel free to contribute or report issues

PixelFlow

Facebook Conversions API for WooCommerce. One-click setup. Auto track WooCommerce events to Meta with 100% accuracy. Bypass iOS restrictions & ad  …

trackcombo

lucaswhiather

Track Combo — Conversions API for WooCommerce turns your store into a unified tracking source. One plugin, one tag, and every relevant event reaches Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Kwai and any destination you configure in your Track Combo workspace — both from the browser and from the server via the WooCommerce Webhook.
Instead of juggling multiple pixels, conflicting event IDs, and broken deduplication after the iOS 14 / browser tracking updates, Track Combo captures the event once on the storefront, enriches it with first-party data on the server, and fans it out to all destinations with proper event_id deduplication between client and server.
<h3>What the plugin does</h3>
<ul>
<li>Injects the Track Combo web tag in the storefront <code><head></code>.</li>
<li>Exposes <code>window.tcWoo</code> with structured product, cart, order, and customer data so events do not depend on DOM scraping.</li>
<li>Registers a native <code>WC_Webhook</code> that sends <code>order.updated</code> to the Track Combo backend when the order reaches the purchase status you choose.</li>
<li>Deduplicates <code>purchase</code> between the client-side <code>complement_data</code> event and the server-side webhook using the order ID as <code>transaction_id</code>.</li>
<li>Declares compatibility with High-Performance Order Storage (HPOS) and works with both classic shortcode and Checkout Blocks checkouts.</li>
</ul>
<h3>Events sent</h3>
<ul>
<li><code>page_view</code>, <code>search</code>, <code>view_item_list</code>, <code>view_item</code></li>
<li><code>add_to_cart</code>, <code>initiate_checkout</code>, <code>add_shipping_info</code>, <code>add_payment_info</code></li>
<li><code>complement_data</code> (client-side on thank-you page, merged server-side)</li>
<li><code>purchase</code> (server-side via webhook — reliable even when the browser tab is closed)</li>
</ul>
<h3>Why Conversions API</h3>
Tracking quality on WooCommerce stores dropped sharply after iOS 14.5 and the phase-out of third-party cookies. Conversions API (CAPI) is Meta’s, Google’s and TikTok’s answer: send events directly from your server. Track Combo wraps all of them behind one integration.
<h3>Why Track Combo instead of multiple plugins</h3>
<ul>
<li>One plugin instead of one per ad network.</li>
<li>One dedupe boundary handled by Track Combo — no <code>event_id</code> mismatches.</li>
<li>No tag-manager containers to maintain.</li>
<li>Full visibility of every event in the Track Combo dashboard.</li>
</ul>
You need a Track Combo account to use this plugin. Sign up at <a href="https://trackcombo.com/" rel="nofollow ugc">trackcombo.com</a>.
<h3>External services</h3>
This plugin relies on Track Combo (https://trackcombo.com), the service operated by the plugin author, to deliver first-party event tracking and server-side conversion delivery to advertising platforms (Meta Conversions API, Google Ads, TikTok and others). It connects to the following Track Combo endpoints:
<ul>
<li>
Configuration API — <code>https://server.trackcombo.com/integrationwoocommerce</code>. Called only when the store owner saves the plugin settings in WordPress admin (validate the API key, persist the purchase status filter, register the store domain). Data sent: the API key (HTTP header), and the purchase status or store domain string when those are updated. No customer data is sent through this endpoint.
</li>
<li>
Web tag — <code>https://track.track-combo.com/tag/{container_id}.js</code> (or your configured first-party CNAME, e.g. <code>https://tracks.yourstore.com/...</code>). Loaded on every storefront page view to enable client-side event tracking. The tag itself dispatches tracking events from the browser to the Track Combo events endpoint.
</li>
<li>
Order webhook — a WooCommerce webhook registered by the plugin that POSTs the WooCommerce order payload to a URL on <code>server.trackcombo.com</code> whenever an order reaches the purchase status you configure in the plugin settings (default: “Processing”). This enables reliable server-side <code>purchase</code> events even when the customer closes the browser tab.
</li>
</ul>
Track Combo terms of use: https://trackcombo.com/termos-de-uso/ 
Track Combo privacy policy: https://trackcombo.com/politica-de-privacidade/

Track Combo — Conversions API for WooCommerce

Send WooCommerce events (view, add-to-cart, purchase) to Meta CAPI, Google Ads, and TikTok through Track Combo — no extra pixels needed.

PixelFlow vs Track Combo — Conversions API for WooCommerce