Matthew Poer

We’ve created a WordPress Plugin which adds site-wide Keyword and Description meta-tags. We’re using it on this web site!
The process is simple: define some site-wide description and keyword meta-tags. These will be used everywhere unless you (or your authors) choose to append keywords or override them completely for a particular post or page.

PSI Meta Tags

Add Meta-Tags to your site, and customize them on a post-by-post basis

Alex Blackham

garethmorgans

The Insertr allows marketers and site owners to dynamically insert words and phrases into landing pages. Control your parameters using a shortcode and simple query string in the page URL.
A fallback can be entered for cases where the URL does not contain the expected query string. Options are available for uppercase, lowercase and title case text.
<h3>Usage</h3>
To use the plugin, add the following shortcode where you wish to insert a dynamic word or phrase:
[insertr key=”urlParameter” fallback=”fallbackWord”]
In the shortcode, the “key” option contains the URL parameter you’d like to use.
The “fallback” option contains the fallback word to be displayed if the URL does not contain a query string using the URL parameter you’ve defined.
For example:
We’ll set the URL parameter to be “key” which we’ll assign a value for in the URL. Our fallback word will be “PPC Agency” if the correct query string isn’t used.
[insertr key=”Digital Agency” fallback=”PPC Agency”]
The link for the landing page will use a query string with the parameter set above, “key”, and the value we’d like to use – in this case we want to dynamically insert “Digital Agency”.
example.com?key=”digital%20agency”
When this URL is used to visit the landing page, all instances of the shortcode will display “Digital Agency”. If the query string is not used, all instances of the shortcode will display “PPC Agency”.
For reference, “%20” is the URL encoded value for a space.
<h3>Support</h3>
For support, please visit the <a href="https://wordpress.org/support/plugin/the-insertr" rel="ugc">support forum</a>.

The Insertr

Using this on sites where I am running PPC campaigns to improve landing page experience

Great for Dynamic Ads

WordPress dynamic keyword insertion plugin.

PSI Meta Tags vs The Insertr