Amr Issa

<p>Raptor Content Refiner adds a manual “Refine Content” button to both the Gutenberg block editor and the Classic Editor. When you click it, the plugin sends your content to an AI service that restructures it into a clean, SEO-friendly, and easy-to-read format.</p>
<p><strong>What it does:</strong></p>
<ul>
<li>Removes unnecessary HTML tags, messy markup, and redundant elements</li>
<li>Applies proper heading hierarchy (H1 through H6 in logical order)</li>
<li>Structures content into clean paragraphs, lists, and blockquotes</li>
<li>Eliminates inline styles, empty tags, deprecated attributes, and div soup</li>
<li>Improves readability, visual clarity, and on-page SEO</li>
<li>Preserves the original meaning, intent, images, and hyperlinks</li>
</ul>
<p><strong>Key features:</strong></p>
<ul>
<li>Works with posts, pages, and any custom post type</li>
<li>Never runs automatically — you are always in control</li>
<li>Supports both Gutenberg (block editor) and Classic Editor</li>
<li>Compatible with WordPress 5.8 through 7.0+</li>
<li>On WordPress 7.0+, integrates with the built-in AI Client and Connectors API</li>
<li>On WordPress 5.8–6.x, provides its own settings page for API key configuration</li>
<li>Supports OpenAI, Anthropic, and Google AI providers</li>
</ul>
<h3>External Services</h3>
<p>This plugin connects to third-party AI services to process and restructure your content. <strong>No data is sent automatically.</strong> External API calls are made only when you manually click the “Refine Content” button.</p>
<p><strong>Data transmitted:</strong> Only the HTML content of the post you are editing is sent to the AI service. No personal data, metadata, or site information is transmitted.</p>
<p>Depending on your configuration, the plugin may connect to one of the following services:</p>
<h4>OpenAI</h4>
<ul>
<li>Service: OpenAI API (https://openai.com)</li>
<li>API Endpoint: https://api.openai.com/v1/chat/completions</li>
<li>Terms of Use: https://openai.com/policies/terms-of-use</li>
<li>Privacy Policy: https://openai.com/policies/privacy-policy</li>
</ul>
<h4>Anthropic</h4>
<ul>
<li>Service: Anthropic API (https://www.anthropic.com)</li>
<li>API Endpoint: https://api.anthropic.com/v1/messages</li>
<li>Terms of Service: https://www.anthropic.com/legal/consumer-terms</li>
<li>Privacy Policy: https://www.anthropic.com/legal/privacy</li>
</ul>
<h4>Google AI</h4>
<ul>
<li>Service: Google AI Gemini API (https://ai.google.dev)</li>
<li>API Endpoint: https://generativelanguage.googleapis.com/v1beta/models/</li>
<li>Terms of Service: https://policies.google.com/terms</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
<p>On WordPress 7.0+, the plugin uses the built-in WordPress AI Client and Connectors API. The specific AI service used depends on which connector the site administrator has configured in Settings > Connectors.</p>
<h3>Source Code and Build Process</h3>
<p>This plugin’s JavaScript is bundled with @wordpress/scripts (webpack-based). The human-readable source files are included in the <code>src/</code> directory inside the deployed plugin, and <code>package.json</code> documents the build tool and its dependencies.</p>
<p>To rebuild the assets from source:</p>
<ol>
<li>Install Node.js dependencies: <code>npm install</code></li>
<li>Build the assets: <code>npm run build</code></li>
</ol>
<p>This regenerates <code>build/index.js</code>, <code>build/index.asset.php</code>, <code>build/style-index.css</code>, and <code>build/style-index-rtl.css</code> from the files in <code>src/</code>.</p>
<p>The Classic Editor JavaScript (<code>assets/classic-editor.js</code>) and CSS (<code>assets/classic-editor.css</code>) are not bundled and are loaded directly — no build step is required for those files.</p>


Raptor Content Refiner

One-click AI-powered content restructuring. Cleans messy markup, fixes heading hierarchy, and improves readability and SEO across posts, pages, and cu …

SEMrush CY LTD

<p>For your content to be successful, it needs to be visible and engaging. SEO Writing Assistant—our smart editor tool—ensures that your text ticks both of these boxes by providing recommendations and improvements in real time.</p>
<p>The tool integrates seamlessly with WordPress and offers key readability and SEO suggestions based on the best-performing content in Google’s SERPs. Whether you’re writing your own copy or editing someone else’s, SEO Writing Assistant makes the end product as impactful and effective as possible—for readers and search engines.</p>
<h3>Key Features</h3>
<ul>
<li><strong>Readability:</strong> Use the Flesch-Kincaid score to assess and improve your text’s readability</li>
<li><strong>Recommended Keywords:</strong> Receive semantically related keyword suggestions that can help boost your visibility</li>
<li><strong>Tone of Voice:</strong> Ensure that your tone is smooth and consistent across your text</li>
<li><strong>Plagiarism Check:</strong> Verify that your writer has submitted original content and avoid penalization</li>
<li><strong>Rephraser:</strong> Rework pieces of text to improve quality, target different channels, or overcome writer’s block</li>
<li><strong>Overall Score:</strong> Evaluate and maximize the SEO potential of your text based on key on-page factors</li>
</ul>
<h3>How Does It Work?</h3>
<p>The SEO Writing Assistant plugin allows you to write, assess, and edit your content in WordPress.</p>
<p>To set it up, follow these steps:</p>
<ol>
<li>Click “Download” at the top of this page. The plugin will automatically save as a .zip file.</li>
<li>Log in to the admin area of your WordPress account.</li>
<li>Find “Plugins” in the main menu, and click on “Add New”.</li>
<li>Find and click “Upload Plugin” at the top of the page and select the .zip file.</li>
</ol>
<p>Once the plugin has been installed, it should be activated in your “Installed Plugins” list (if it isn’t, ensure that you do so). Go to the page or post you want to optimize and click on “Connect SEO Content Template” (you will need to be logged in to your Semrush account).</p>
<h3>Limits</h3>
<p>To use SEO Writing Assistant, you need to first specify your target keywords. This requires a Semrush account.</p>
<p>With a Free or Pro Semrush account, you can create one recommendation set (tied to a document) for a lifetime. Higher tier accounts have different keyword budgets depending on the subscription plan, as well as full access to the powerful Semrush Content Marketing Platform.</p>
<h3>Technical details</h3>
<p>Please be aware that the plugin uses a third-party code provided by the <a href="https://www.semrush.com/swa/" rel="nofollow ugc">Semrush SEO Writing Assistant</a> tool that is not reviewed by the WordPress team. To analyze your text, the plugin will send it to Semrush API where texts can also be stored for statistical analysis. To improve user experience, telemetry data is collected by Google Analytics.</p>
<p>See also</p>
<p><a href="https://www.semrush.com/company/legal/privacy-policy/" rel="nofollow ugc">Semrush Privacy Policy</a><br />
<a href="https://www.semrush.com/company/legal/terms-of-use/" rel="nofollow ugc">Semrush Terms and Conditions</a></p>


Semrush SEO Writing Assistant

The Semrush SEO Writing Assistant provides instant recommendations for content optimization based on the best-performing articles in Google's top 10.

Raptor Content Refiner vs Semrush SEO Writing Assistant