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<a href="https://wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=upgrade" rel="nofollow ugc">Relay</a> – Best WooCommerce Affiliate Marketing Plugin Your Store Needs
Running a WooCommerce store isn’t easy. Driving traffic, converting visitors, and growing revenue takes work. That’s where affiliate marketing comes in. With Relay, setting up and managing a WooCommerce affiliate program is simpler than ever.
No jargon, no complexity—just the tools you need to launch an effective WooCommerce referral program that helps you sell more, reward advocates, and build lasting partnerships.
<a href="https://wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=upgrade" rel="nofollow ugc">Upgrade to PRO</a> | <a href="https://demo.wprelay.net/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=demo" rel="nofollow ugc">View Demo</a> | <a href="https://docs.wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=docs" rel="nofollow ugc">Documentation </a> | <a href="https://wprelay.com/support/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=support" rel="nofollow ugc">Ask Questions</a>
<h3>Affiliate Marketing for WooCommerce, Simplified</h3>
Affiliate marketing works because it’s built on trust. Your affiliates—whether they’re loyal customers or influencers—recommend your products to their audience. You pay only for results. It’s a win-win.
Relay helps you tap into that potential without getting bogged down in the details. It’s the easiest way to create a <a href="https://wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=upgrade" rel="nofollow ugc">WooCommerce affiliate marketing system</a> that works for your business. Unlimited programs, flexible commissions & rewards, automated sales & commission tracking, easy payouts —everything is built to keep things running smoothly.
<h3>Relay Free Version – Simplify Your Affiliate Marketing Efforts</h3>
Running an affiliate marketing program doesn’t have to feel like a juggling act. Relay Free gives you the tools to set up and manage your affiliate and referral programs with ease, saving you time and helping you grow your business without the headache. The free version comes with the following features:
Unlimited Affiliate Programs 
Why limit your growth? With Relay Free, you can create as many affiliate and <a href="https://wprelay.com/blog/set-up-the-woocomerce-referral-program/" rel="nofollow ugc">woocommerce referral programs</a> as you need. Want a program for customers and a separate one for influencers? Go for it. Relay gives you the flexibility to run unlimited programs tailored to your business goals.
Unlimited Affiliates 
Don’t let your program hit a ceiling. With Relay, you can recruit and manage any number of affiliates, influencers, or creators. Whether you’re just starting or scaling up, Relay handles it all—tracking sales, managing commissions, and processing payouts seamlessly.
Unique Affiliate Links & Referral Codes 
Give every affiliate a <a href="https://docs.wprelay.com/manage-affiliates/tracking-customer-orders-via-affiliate-links" rel="nofollow ugc">unique referral link</a> or custom code. It’s simple to manage from the store backend or the affiliate’s dashboard. Whether you’re working with loyal customers or professional influencers, Relay ensures accurate tracking and smooth attribution.
Accurate Attribution & ROI Tracking 
Ever wondered if your affiliate efforts are really paying off? Relay removes the guesswork. Track sales effortlessly, ensure accurate attribution, and measure the ROI for each affiliate. Make decisions based on real data, not assumptions.
Payouts Made Easy 
Tired of spreadsheets and manual payments? Relay simplifies payouts with just a few clicks. Whether you’re using PayPal or one of the 700+ payout methods through Tremendous, you’ll save time and keep your affiliates happy.
Flexible Commission Structures 
Different affiliates bring different value. With Relay, you can offer percentage-based commissions, flat rates, or mix it up depending on your needs. Rewarding affiliates fairly has never been easier.
Commission Approval Options 
Not ready to approve commissions immediately? No problem. Relay lets you automate approvals, add delays for refund-guarantee periods, or review them manually. You’re in full control.
Customizable Affiliate Registration Forms 
Make it easy for affiliates to join your program. Create and <a href="https://docs.wprelay.com/manage-affiliates/creating-an-affiliate-registration-form" rel="nofollow ugc">customize affiliate signup form</a> that fit your needs, then publish them anywhere on your storefront using a simple shortcode. Whether it’s influencers, creators, or loyal customers signing up, you’ve got the tools to manage the process.
Affiliate Dashboard 
Your affiliates don’t need to wait for updates. With a self-service dashboard, they can view their referral sales, earned commissions, and payouts anytime. It’s transparency that builds trust and keeps affiliates motivated.
Email Notifications 
Relay keeps everyone in the loop. Affiliates receive automatic notifications for key events—like when a referral sale comes through, when they earn a commission, or when their payout is processed. You can focus on growth while Relay handles communication.
Multi-Lingual & Multi-Currency Compatibility 
Reach a global audience with ease. Relay supports multiple languages and currencies, ensuring your affiliate program works seamlessly for international affiliates and customers.
<h3>Looking for More Power? Meet Relay PRO</h3>
For larger stores or those seeking more control, <a href="https://wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=upgrade" rel="nofollow ugc">Relay PRO</a> takes your affiliate and influencer marketing programs to the next level. It builds on everything you love about Relay Free, adding advanced features to help you scale effectively.
Tiered Commissions 
Reward top performers with higher earnings. With tiered commissions, you can incentivize affiliates based on their referral sales, total referrals, or the revenue they generate. It’s a simple way to drive more effort and bigger results.
Product-Specific Commission Rates 
Want to boost sales for certain products? Relay PRO lets you set product-specific commissions. Affiliates earn more when they promote these items, giving you a targeted way to push key products.
Category-Specific Commission Rates 
Different products, different strategies. Set commission rates for entire product categories, giving affiliates incentives to focus on the items that matter most to your business.
Affiliate-Specific Rates 
Not all affiliates are created equal, and that’s okay. With Relay PRO, you can offer custom rates to specific affiliates based on their performance, audience, or other criteria. It’s the perfect way to reward your top partners.
Program-Specific Signup Forms 
If you’re running multiple programs—say, one for Instagram influencers and another for TikTok creators—Relay PRO makes it easy to manage them. Create separate signup forms for each program, ensuring affiliates sign up for the one that’s right for them.
Lifetime Commissions 
Build lasting relationships with your affiliates by offering lifetime commissions. With Relay, affiliates can earn on every future purchase made by customers they refer, ensuring long-term motivation and a steady stream of sales for your WooCommerce store.
Recurring Commissions 
Perfect for subscription-based products or services, recurring commissions allow affiliates to earn a percentage or fixed amount for every renewal or repeat purchase. Relay makes it easy to set up and manage, ensuring your affiliates stay invested in promoting your brand.
<a href="https://wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=upgrade" rel="nofollow ugc">Upgrade to PRO</a> | <a href="https://demo.wprelay.net/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=demo" rel="nofollow ugc">View Demo</a> | <a href="https://docs.wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=docs" rel="nofollow ugc">Documentation </a> | <a href="https://wprelay.com/support/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=support" rel="nofollow ugc">Ask Questions</a>
<h3>Why Use Affiliate Marketing in WooCommerce?</h3>
Affiliate marketing isn’t just another channel. It’s a strategy that works on trust and results. Here’s why it’s a must for WooCommerce stores:
<ul>
<li>Cost-Effective Growth: Pay only when affiliates generate sales. That means no wasted spend—just measurable results. </li>
<li>Builds Trust: Referrals from affiliates and influencers feel genuine. They drive conversions because they’re based on real recommendations. </li>
<li>Scalable: Start small with a few affiliates or go big with a network of hundreds. Relay grows with your store.</li>
</ul>
With Relay, you can harness the full power of WooCommerce referral marketing—without adding complexity to your workflow.
<a href="https://wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=upgrade" rel="nofollow ugc">Upgrade to PRO</a> | <a href="https://demo.wprelay.net/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=demo" rel="nofollow ugc">View Demo</a> | <a href="https://docs.wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=docs" rel="nofollow ugc">Documentation </a> | <a href="https://wprelay.com/support/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=support" rel="nofollow ugc">Ask Questions</a>
<h3>How to create a WooCommerce affiliate program</h3>
Here’s how you can set up your WooCommerce affiliate marketing program with Relay:
<ol>
<li>Install Relay: Download the plugin, activate it, and connect it to your WooCommerce store. </li>
<li>Set Up Programs: Create your first WooCommerce affiliate program. Define the commissions, add signup forms</li>
<li>Invite Affiliates: Share the program with customers, influencers, or partners to signup. </li>
<li>Let Relay Handle the Rest: Affiliates share links, drive sales, and Relay tracks everything—from clicks to commissions. </li>
<li>Approve and Pay: When it’s time to reward your affiliates, Relay’s payout system makes it a breeze.</li>
</ol>
That’s it. A fully functioning WooCommerce affiliate program without the headaches.
<a href="https://wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=upgrade" rel="nofollow ugc">Upgrade to PRO</a> | <a href="https://demo.wprelay.net/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=demo" rel="nofollow ugc">View Demo</a> | <a href="https://docs.wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=docs" rel="nofollow ugc">Documentation </a> | <a href="https://wprelay.com/support/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=support" rel="nofollow ugc">Ask Questions</a>
Grow Your Brand with Influencer Marketing
Influencers can be game-changers for WooCommerce stores. They have loyal audiences and can drive serious traffic to your site. With Relay, you can set up a WooCommerce influencer marketing program in minutes. Give influencers unique referral links, track their performance, and reward them with flexible commissions.
Whether you’re working with micro-influencers or established creators, Relay makes managing your WooCommerce influencer program effortless.
Relay gives you everything you need to build and manage a successful WooCommerce affiliate marketing program. It’s simple, flexible, and designed for real results. Whether you’re just starting or scaling up, Relay fits your needs.
Start Growing Your Store Today 
Affiliate marketing works. With Relay, it works even better. Download the plugin today and start building a WooCommerce referral program that grows your sales and strengthens your brand.
<a href="https://wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=upgrade" rel="nofollow ugc">Upgrade to PRO</a> | <a href="https://demo.wprelay.net/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=demo" rel="nofollow ugc">View Demo</a> | <a href="https://docs.wprelay.com/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=docs" rel="nofollow ugc">Documentation </a> | <a href="https://wprelay.com/support/?utm_campaign=relay_free&utm_source=wprepo&utm_medium=support" rel="nofollow ugc">Ask Questions</a>
<h3>External Services</h3>
<ul>
<li>Google Recaptcha – reCAPTCHA is a CAPTCHA system owned by Google. It offers spam protection for forms. Google reCAPTCHA collects information such as user behavior, IP address, and cookies when the form is submitted to assess if the user is human. This data is sent to Google for verification. <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a> 
<a href="https://policies.google.com/terms" rel="nofollow ugc">Google’s Terms</a></li>
</ul>

Affiliate Marketing for WooCommerce – Relay

Supercharge your WooCommerce affiliate marketing – manage referrals, track sales, and automate payouts with Relay effortlessly!

Rach Santiago

Lasso

Andrew Fiebert

Phuc Do

Caitlin Ward

Gene Schleeter

lassoteam

Khang

Chuong Phan

Tri Phan

Simple URLs helps you manage and organize links directly inside WordPress. It’s useful for affiliate marketers, bloggers, and anyone who wants more control over outbound links.
<h3>What you can do with Simple URLs</h3>
<ul>
<li>Create short, clean URLs with custom slugs </li>
<li>Cloak affiliate links with optional attributes (new window, nofollow, sponsored) </li>
<li>Organize and edit links from a central dashboard </li>
<li>Insert links from the editor while writing posts </li>
<li>Track basic click counts on your links </li>
<li>Works with both the Block Editor and Classic Editor </li>
</ul>
<h3>Why it’s helpful</h3>
With Simple URLs, you don’t need spreadsheets to keep track of affiliate links. Update a link once in your dashboard, and it’s automatically updated everywhere it’s used on your site.
When writing new content, you can quickly search for a link in the editor and insert it without leaving the page. This helps keep your workflow smooth and lets you stay focused on creating content.
<h3>Getting started</h3>
<ol>
<li>Install and activate Simple URLs. </li>
<li>Go to Simple URLs → Add New. </li>
<li>Enter the destination URL, slug, and any attributes. </li>
<li>Save your link and insert it into posts or pages. </li>
</ol>
That’s all there is to it — manage as many links as you need, all in one place.
<h3>Looking for advanced features?</h3>
For comparison tables, product grids, or performance reports, see our separate plugin <a href="https://getlasso.co/docs/" rel="nofollow ugc">Lasso Documentation</a>.

Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management

Why does anyone need to "fix" something that wasn't broken by adding code that breaks a site?

Simple URLs was a good product. Lasso is not. It is buggy and not worth even using the free version.

The constant upselling to "pro" is not only annoying, but the code displays before the editing screen displays.

Time to find another URL redirection tool. Lasso is not it!

Lasso is Lousy

In a perfect example of “answering questions that aren't being asked,” this plugin has suddenly become bloated with tons of upsells and features we don't need. 

For years, I used this plugin precisely because it did one thing... beautifully. Simple redirection and link shrinking, perfect for affiliate link management. 

Now, I'm bombarded with upsells for a bloated feature set I don't need. Why not release all those features in a NEW plugin, and leave Simple URLs alone?

Before forcing users into an “all-in-one” solution for affiliate marketers, it might have been wise to first determine what solution your plugin solved in the first place.

Now I've got to figure out how to migrate hundreds of redirect links out of SimpleURLs to a new plugin. So, thanks for that.

Ruined a perfectly simple plugin.

A once simple and useful plugin has been remade with an awful and tacky interface that is unpleasant to use.

To make it worse, the plugin now loads a CSS file and other clutter to the frontend which is inexcusable for what was once promised to be a simple link redirect manager.

Absolutely stay away from this plugin.

Avoid

Rolling back to version 107. The simple URL that every love.

The simple URL that every love.


Was certainly surprised to log in here and see so many negative reviews. This plugin has changed everything for my affiliate marketing business. Easily a 20-30% increase in conversions post install, and combining this with Geniuslink has made a massive difference in my international sales.



Yes, this plugin is expensive, but it's not meant for sites that are just starting out. Instead, you should already have success with other affiliate marketing plugins. I have harped on the price for years as it wasnt multi-site friendly, which they've changed -- along with more leniency on staging sites.



I really suggest giving this a shot if you're having trouble with conversion rates. The displays are beautiful, and they work.


After 1 year, can't say enough good things.


Good:




pretty UI and display output, including customizing colors



can import/export using the default WordPress tool (but they don't show/tell you that and their helpdesk does not have an article about it)



many link management plugins don't seem to be maintained regularly, but this one is.




Bad:




it's not "smart" when importing an affiliate link, always preferring the shortest possible URL slug. For example, it imports a ShareASale link as mysite/go/shareasale -- um, no!



no way to view more than 10 links at a time in the Dashboard's list (not even in Screen Options) even though the font size is huge. I'd like to see more of a typical Media Library list view with the ability to customize how many display at a time



search/replace (find/update) does not work in free version, only paid version. Seems a fairly simple expectation for a link manager. Basically not recommended to use the free version at all. The paid version is a nice upgrade, although it's prohibitively pricey per site if you're just getting started with affiliate earnings.



Pretty but lacking in usability


I asked the plugin dev how to get rid of the banner and he stated once its dismissed, its permanent which is a blatant lie. When it was Simple URL's it was great, now the most annoying plugin in the repo.



Need to work out how to migrate out of Lasso permanently.


Banner That Never Goes Away

Simple URLs helps you to manage links, create product displays, and grow your affiliate marketing business.

Affiliate Marketing for WooCommerce – Relay vs Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management