Scripts + Pixels Studio

<p>Scripts + Pixels DataLayer Manager automatically creates and manages a dataLayer object for your WordPress site. This object contains structured data about your pages, posts, products, and user interactions that can be used by analytics tools like Google Tag Manager (GTM) and Google Analytics 4 (GA4).</p>
<p><strong>No coding required!</strong> The plugin automatically detects WordPress and WooCommerce data and injects it into the dataLayer on every page.</p>
<h4>Key Features</h4>
<ul>
<li><strong>Automatic Detection</strong> – Automatically detects page type, post data, categories, tags, and more</li>
<li><strong>WooCommerce Support</strong> – Detects product data, pricing, cart information, and checkout details</li>
<li><strong>Zero Configuration</strong> – Works out of the box with no setup required</li>
<li><strong>Clean Code</strong> – Follows WordPress coding standards and best practices</li>
<li><strong>Developer Friendly</strong> – Well-documented code and extensible hooks</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Visit any page on your website</li>
<li>Open browser Developer Tools (F12)</li>
<li>Type <code>dataLayer</code> in the console</li>
<li>See all automatically detected variables!</li>
</ol>
<h4>WordPress Variables</h4>
<p>The plugin automatically detects and injects variables like:</p>
<ul>
<li><code>pageType</code> – Type of page (post, page, category, tag, archive, search, 404, etc.)</li>
<li><code>postId</code> – Post/Page ID</li>
<li><code>postTitle</code> – Post/Page title</li>
<li><code>postAuthor</code> – Author name</li>
<li><code>postCategory</code> – Post categories</li>
<li><code>postTags</code> – Post tags</li>
<li><code>isLoggedIn</code> – Whether user is logged in</li>
<li><code>siteName</code> – Site name</li>
<li><code>siteUrl</code> – Site URL</li>
<li>And more…</li>
</ul>
<h4>WooCommerce Variables</h4>
<p>When WooCommerce is active, additional variables are automatically detected:</p>
<ul>
<li><code>productId</code> – Product ID</li>
<li><code>productName</code> – Product name</li>
<li><code>productPrice</code> – Product price</li>
<li><code>productQuantity</code> – Product quantity</li>
<li><code>cartTotal</code> – Cart total</li>
<li><code>checkoutStep</code> – Checkout step</li>
<li>And more…</li>
</ul>
<h4>Free vs Premium</h4>
<p><strong>Free Version Includes:</strong><br />
* Automatic detection of WordPress and WooCommerce variables<br />
* Works on all page types (posts, pages, products, archives, etc.)<br />
* Zero configuration required</p>
<p><strong>Premium Version Adds:</strong><br />
* Custom variables per page/post/product<br />
* Visual editor in WordPress admin<br />
* Preview auto-detected variables before publishing<br />
* Priority support and updates</p>


Scripts + Pixels DataLayer Manager

Automatically detects WordPress context and injects dataLayer variables for analytics tools (GA4/GTM). No coding required.

Openmost

<p>Elevate your website analytics with the DataLayer plugin!<br />
This robust plugin creates a fully populated and standardized dataLayer object, ensuring seamless integration with both Google Tag Manager and Matomo Tag Manager.</p>
<ul>
<li>Instant Setup: Automatically generates and populates a dataLayer object with essential website and user interaction data.</li>
<li>Universal Compatibility: Works flawlessly with Google Tag Manager and Matomo Tag Manager, making it easier to manage your tagging needs.</li>
<li>Customizable Data: Easily add or modify data points to fit your specific tracking requirements.</li>
<li>Performance Optimized: Lightweight and optimized for speed to ensure your site remains fast and responsive.</li>
</ul>
<p>Get a quick look at all the generated structures!</p>
<h4>Archive page `dataLayer` structure</h4>
<p>Easy access to your archive data with a standard event name and subject.</p>
<pre><code>{
    "event": "view_archive_date", //_date may be replaces with _tax value
    "page": {
        "type": "archive",
        "title": "january 2025 - Example",
        "url": "https://example.com/2025/01",
        "path": "2025/01",
        "locale": "en_US",
        "archive_type": "date",
        "taxonomy": false,
        "post_type": false,
        "date": {
            "year": 2025,
            "month": 1,
            "day": null
        }
    }
}
</code></pre>
<h4>Author page `dataLayer` structure</h4>
<p>Easy access to all author details on his archive page.</p>
<pre><code>{
    "event": "view_author",
    "page": {
        "id": 1,
        "nickname": "openmost",
        "display_name": "openmost",
        "first_name": "Ronan",
        "last_name": "HELLO",
        "description": "The creator of this super plugin",
        "type": "author",
        "url": "https://example.com/author/openmost",
        "path": "author/openmost",
        "title": "Author: openmost"
    }
}
</code></pre>
<h4>Error page `dataLayer` structure</h4>
<p>This <code>dataLayer</code> structure allows you to easily track the 404 error and detect the referring page that led to this error.<br />
What a great trick yeah?</p>
<pre><code>{
    "event": "view_error_404",
    "page": {
        "type": "error",
        "title": "Page not found - Website",
        "url": "https://example.com/url-that-encountered-a-404-error",
        "path": "/url-that-encountered-a-404-error",
        "locale": "en_US",
        "error_type": "404",
        "http_status_code": 404
    }
}
</code></pre>
<h4>Search results page `dataLayer` structure</h4>
<p>The search key in this object allows you to get the search term and total results to detect invalid searches.<br />
Very useful for Matomo Tag Manager, and nice hack for Google Tag Manager.</p>
<pre><code>{
    "event": "view_search_results",
    "page": {
        "type": "search",
        "url": "https://example.com",
        "path": "",
        "title": "You searched for Demo - Example",
        "locale": "en_US"
    },
    "search": {
        "search": "Demo",
        "search_cat": "",
        "search_count": 3,
        "query": "Demo",
        "found_posts": 3,
        "post_count": 3
    }
}
</code></pre>
<h4>Home, Post Type `dataLayer` structure (blog posts, custom post type single page)</h4>
<p>The following structure is generated for a single post page, but it automatically adapts to your custom post type, page, etc.</p>
<pre><code>{
    "event": "view_single_post",
    "page": {
        "type": "post",
        "id": 1,
        "url": "https://example.com/blog/super-article-path",
        "path": "/blog/super-article-path",
        "title": "Super article title | Example",
        "locale": "en_US",
        "is_home": false,
        "is_front_page": false,
        "post_name": "super-article-path",
        "post_title": "Super article title",
        "post_excerpt": "",
        "post_status": "publish",
        "post_date": "2024-08-17 13:30:00",
        "post_date_gmt": "2024-08-17 13:30:00",
        "post_modified": "2024-08-17 13:30:00",
        "post_modified_gmt": "2024-08-17 13:30:00",
        "post_type_name": "post",
        "post_type_label": "Posts",
        "post_type": {
            "name": "post",
            "label": "Posts",
            "label_singular": "Post",
            "label_plural": "Posts",
            "description": "The super post type description"
        },
        "guid": "https://example.com/?p=1",
        "post_mime_type": false,
        "comment_status": "open",
        "comment_count": "0",
        "author": {
            "id": 1,
            "nickname": "openmost",
            "display_name": "openmost",
            "first_name": "Ronan",
            "last_name": "HELLO",
            "description": "The creator of this super plugin"
        },
        "taxonomies": {
            "category": {
                "name": "category",
                "label": "Categories",
                "description": "",
                "object_type": [
                    "post"
                ],
                "terms": {
                    "Uncategorized": {
                        "term_id": 1,
                        "slug": "uncategorized",
                        "name": "Uncategorized",
                        "term_group": 0,
                        "term_taxonomy_id": 1,
                        "taxonomy": "category",
                        "description": "",
                        "parent": 0,
                        "count": 1,
                        "filter": "raw"
                    }
                },
                "primary_term": [] //Filled only with YoastSEO plugin
            }
        },
        "category": [
            "Uncategorized"
        ],
        "page_template": ""
    }
}
</code></pre>
<h4>Term and taxonomy page `dataLayer` structure</h4>
<pre><code>{
    "event": "view_archive_category", // this event name changed for every taxonomy
    "page": {
        "type": "archive",
        "title": "Uncategorized archives - Example",
        "url": "https://example.com/blog/category/uncategorized",
        "path": "blog/category/uncategorized",
        "locale": "en_US",
        "archive_type": "taxonomy",
        "taxonomy": "category",
        "post_type": "category",
        "date": {
            "year": null,
            "month": null,
            "day": null
        }
    }
}
</code></pre>
<h4>Pagination `dataLayer` structure</h4>
<p>The <code>pagination</code> object structure is automatically added to all pages that have pagination.</p>
<p>Easy access to your pagination data, detect if users are using your pagination as much as you want.</p>
<pre><code>{
    pagination: {
        "posts_per_page": 10,
        "post_count": 1,
        "paged": true,
        "page_number": 2,
        "max_num_pages": 5
    }
}
</code></pre>
<h4>Authenticated user `dataLayer` structure</h4>
<p>The <code>user</code> object is automatically added to all page when user is logged in.</p>
<p>User hashed data with SHA256 is very useful for GDPR consent with Google Ads services and user provided data.</p>
<pre><code>{
    user: {
        "id": 1,
        "user_login": "openmost",
        "user_nicename": "Openmost",
        "user_email": "no-reply@openmost.io",
        "user_registered": "2024-01-01 12:00:00",
        "display_name": "openmost",
        "roles": [
            "administrator"
        ],
        "sha256_id": "6b86b273ff34fce19d6b804eff5a3f5747ada4eaa22f1d49c01e52ddb7875b4b",
        "sha256_user_login": "b2754b994c2fb636d1943ac0170f4ea192a891fb0f09cfdd100a9ffa983f053d",
        "sha256_user_email": "679d031c25e557ee84ca86ecaf333ccd8d3d1a3900ee728da83d79a819daf535"
    }
}
</code></pre>
<h4>Plugin : Contact Form 7 `dataLayer` structure</h4>
<p>This plugin automatically detects the use of WP Contact Form 7.<br />
No configuration needed.</p>
<p>Form submitted</p>
<pre><code>{
    "event": "wpcf7_submit",
    "wpcf7_form_id": 145,
    "wpcf7_form_detail": {} // See wpcf7_form_details below
}
</code></pre>
<p>Form with invalid fields</p>
<pre><code>{
    "event": "wpcf7_invalid",
    "wpcf7_form_id": 145,
    "wpcf7_form_detail": {} // See wpcf7_form_details below
}
</code></pre>
<p>Form spamming detected</p>
<pre><code>{
    "event": "wpcf7_spam",
    "wpcf7_form_id": 145,
    "wpcf7_form_detail": {} // See wpcf7_form_details below
}
</code></pre>
<p>Email sent successfully</p>
<pre><code>{
    "event": "wpcf7_mail_sent",
    "wpcf7_form_id": 145,
    "wpcf7_form_detail": {} // See wpcf7_form_details below
}
</code></pre>
<p>Failed to send mail</p>
<pre><code>{
    "event": "wpcf7_mail_failed",
    "wpcf7_form_id": 145,
    "wpcf7_form_detail": {} // See wpcf7_form_details below
}
</code></pre>
<p>As each event handles <code>wpcf7_form_details</code>, here is an example of the object values when the form is submitted with invalid fields.</p>
<pre><code>"wpcf7_form_detail": {
        "contactFormId": 145,
        "pluginVersion": "6.0.3",
        "contactFormLocale": "en_US",
        "unitTag": "wpcf7-xxxxxx",
        "containerPostId": 0,
        "status": "validation_failed",
        "inputs": [
            {
                "name": "your-message",
                "value": ""
            },
            {
                "name": "your-name",
                "value": ""
            },
            // All other inputs
        ],
        "formData": {},
        "apiResponse": {
            "contact_form_id": 145,
            "status": "validation_failed",
            "message": "One or more fields contain an error. Please check and try again.",
            "invalid_fields": [
                {
                    "field": "your-name",
                    "message": "Please complete this field..",
                    "idref": "last_name",
                    "error_id": "wpcf7-f145-o1-ve-your-name"
                },
                {
                    "field": "your-first-name",
                    "message": "Please complete this field.",
                    "idref": "first_name",
                    "error_id": "wpcf7-f145-o1-ve-your-first-name"
                },
                // All other invalid fields
            ],
            "posted_data_hash": "",
            "into": "#wpcf7-f145-o1"
        }
    }
</code></pre>
<h4>Plugin : WP Forms `dataLayer` structure</h4>
<pre><code>{
    event: 'wp_forms_submit',
    wp_forms_form_detail: {} // the HTML tag found in DOM
}
</code></pre>


DataLayer for GTM and Matomo

Add contextual information to dataLayer for GTM and MTM

Scripts + Pixels DataLayer Manager vs DataLayer for GTM and Matomo