SEMrush CY LTD

For your content to be successful, it needs to be visible and engaging. SEO Writing Assistant—our smart editor tool—ensures that your text ticks both of these boxes by providing recommendations and improvements in real time.
The tool integrates seamlessly with WordPress and offers key readability and SEO suggestions based on the best-performing content in Google’s SERPs. Whether you’re writing your own copy or editing someone else’s, SEO Writing Assistant makes the end product as impactful and effective as possible—for readers and search engines.
<h3>Key Features</h3>
<ul>
<li>Readability: Use the Flesch-Kincaid score to assess and improve your text’s readability</li>
<li>Recommended Keywords: Receive semantically related keyword suggestions that can help boost your visibility</li>
<li>Tone of Voice: Ensure that your tone is smooth and consistent across your text</li>
<li>Plagiarism Check: Verify that your writer has submitted original content and avoid penalization</li>
<li>Rephraser: Rework pieces of text to improve quality, target different channels, or overcome writer’s block</li>
<li>Overall Score: Evaluate and maximize the SEO potential of your text based on key on-page factors</li>
</ul>
<h3>How Does It Work?</h3>
The SEO Writing Assistant plugin allows you to write, assess, and edit your content in WordPress.
To set it up, follow these steps:
<ol>
<li>Click “Download” at the top of this page. The plugin will automatically save as a .zip file.</li>
<li>Log in to the admin area of your WordPress account.</li>
<li>Find “Plugins” in the main menu, and click on “Add New”.</li>
<li>Find and click “Upload Plugin” at the top of the page and select the .zip file.</li>
</ol>
Once the plugin has been installed, it should be activated in your “Installed Plugins” list (if it isn’t, ensure that you do so). Go to the page or post you want to optimize and click on “Connect SEO Content Template” (you will need to be logged in to your Semrush account).
<h3>Limits</h3>
To use SEO Writing Assistant, you need to first specify your target keywords. This requires a Semrush account.
With a Free or Pro Semrush account, you can create one recommendation set (tied to a document) for a lifetime. Higher tier accounts have different keyword budgets depending on the subscription plan, as well as full access to the powerful Semrush Content Marketing Platform.
<h3>Technical details</h3>
Please be aware that the plugin uses a third-party code provided by the <a href="https://www.semrush.com/swa/" rel="nofollow ugc">Semrush SEO Writing Assistant</a> tool that is not reviewed by the WordPress team. To analyze your text, the plugin will send it to Semrush API where texts can also be stored for statistical analysis. To improve user experience, telemetry data is collected by Google Analytics.
See also
<a href="https://www.semrush.com/company/legal/privacy-policy/" rel="nofollow ugc">Semrush Privacy Policy</a> 
<a href="https://www.semrush.com/company/legal/terms-of-use/" rel="nofollow ugc">Semrush Terms and Conditions</a>

Semrush SEO Writing Assistant

The Semrush SEO Writing Assistant provides instant recommendations for content optimization based on the best-performing articles in Google's top 10.

hipaai

Hipa.ai is an AI-powered blog writing and content enhancement tool designed to automatically refresh and optimize WordPress blog posts. It uses advanced AI to analyze existing content and generate intelligent, in-depth updates for blog articles. By offering various types of content improvements and the ability to schedule regular updates, Hipa.ai helps optimize content for SEO and improve search engine rankings.
Key features: 
Automated content refreshing: Hipa.ai automatically updates blog posts to keep them relevant and aligned with Google’s SEO preferences. 
Brand voice preservation: The tool analyzes existing articles to understand and maintain a brand’s unique voice and style across all updates. 
SEO optimization: Hipa.ai helps optimize blog posts for search engines, potentially increasing organic traffic over time. 
Comprehensive enhancements: The tool offers 60 types of content improvements, covering a wide range of enhancements to make articles more valuable and SEO-friendly. 
WordPress integration: Hipa.ai integrates directly with WordPress blogs for seamless, automatic content updates.
<a href="https://www.youtube.com/@hipa_ai" rel="nofollow ugc">See how Hipa.ai automates blog content updates</a>
<h3>External services</h3>
This plugin connects to an API to perform user authorization on the hipa.ai website and synchronize their WordPress posts with the platform.
When the plugin is first installed, the user is immediately redirected to the https://hipa-ai-api.azurewebsites.net/wordpress/authorize endpoint to initiate the authorization process. 
After successful authorization, the user is redirected to the hipa.ai website (https://hipa.ai), where they can manage their WordPress posts, including generating and applying updates.
This service is provided by Botmakers, LLC: <a href="https://hipa.ai/home/terms" rel="nofollow ugc">terms of use</a>, <a href="https://hipa.ai/home/privacy" rel="nofollow ugc">privacy policy</a>.

Hipa.ai

Refresh your blog posts on autopilot with intelligent, in-depth updates.

Semrush SEO Writing Assistant vs Hipa.ai