Ranel Shulman

<p><strong>Shulman UTM Attribution for Elementor</strong> brings real marketing attribution directly into your WordPress site.</p>
<p>Instead of relying only on external tools like Google Analytics, this plugin connects your traffic sources to actual leads and WooCommerce orders — so you can understand what truly drives results.</p>
<p>Know not just what happened — but what caused it.</p>
<h4>Why This Matters</h4>
<p>Most analytics tools show you traffic.</p>
<p>This plugin shows you <strong>what actually generated the lead or sale</strong>.</p>
<ul>
<li>Which campaign brought the customer?</li>
<li>Which source deserves the credit?</li>
<li>What really works in your marketing?</li>
</ul>
<p>No more guessing. No more “direct traffic” confusion.</p>
<h4>Attribution Model</h4>
<p>Built around a <strong>Last Non-Direct Click model (like Google Analytics)</strong>:</p>
<ul>
<li>Direct visits never overwrite real marketing sources</li>
<li>Internal navigation does not break attribution</li>
<li>Previous campaigns keep their credit</li>
</ul>
<p>Optional: enable <strong>First Click + Last Click tracking</strong> for deeper funnel analysis.</p>
<h4>Core Features</h4>
<p>Built to give you reliable, real-world attribution — not just raw data:</p>
<ul>
<li><strong>Last Non-Direct Click attribution</strong> – direct visits and internal page navigation never overwrite a previously stored source, matching Google Analytics default behavior</li>
<li><strong>7-day attribution window</strong> – UTM data persists for 7 days in localStorage and as a cookie</li>
<li><strong>Auto-fills Elementor hidden fields</strong> – works with standard <code>utm_source</code>, <code>utm_medium</code>, <code>utm_campaign</code>, <code>utm_content</code>, <code>utm_term</code> field IDs</li>
<li><strong>First Click + Last Click mode</strong> – optional per-form dual attribution using <code>fc_</code> / <code>lc_</code> prefixed field IDs</li>
<li><strong>50+ referrer sources detected</strong> – search engines, social networks, messaging apps (WhatsApp, Telegram, Viber), email providers (Gmail, Outlook, Yahoo Mail), video platforms, Israeli news sites, and more</li>
<li><strong>Click-ID detection</strong> – <code>gclid</code> (Google Ads), <code>fbclid</code> (Meta), <code>msclkid</code> (Bing), <code>ttclid</code> (TikTok), <code>li_fat_id</code> (LinkedIn), <code>twclid</code> (Twitter), <code>epik</code> (Pinterest), <code>dclid</code> (Google Display)</li>
<li><strong>Priority chain</strong> – UTM params <span aria-hidden="true" class="wp-exclude-emoji">→</span> Click-ID <span aria-hidden="true" class="wp-exclude-emoji">→</span> Referrer <span aria-hidden="true" class="wp-exclude-emoji">→</span> Direct (never overwrites)</li>
<li><strong>localStorage fallback</strong> – if localStorage is blocked, falls back to cookie; marks lead as “untracked” when both are unavailable</li>
</ul>
<h4>UTM Attribution Dashboard (Elementor Pro)</h4>
<p>When Elementor Pro is installed, every form submission is captured with full UTM attribution data and displayed in a dedicated reporting dashboard:</p>
<ul>
<li>New admin page <strong>UTM Attribution <span aria-hidden="true" class="wp-exclude-emoji">→</span> Attribution Dashboard</strong> — view lead attribution data at a glance</li>
<li>See source, medium, campaign, and attribution coverage for every captured lead</li>
<li>Color-coded Source column (paid = orange, organic = green, social = blue, email = purple)</li>
<li>Summary cards: Total leads · Attributed leads · Top source · Attribution rate %</li>
<li><strong>Attribution rate context label</strong> — Good / Partial / Low tracking visibility thresholds (≥70% / 40–70% / <40%)</li>
<li><strong>Key Insights panel</strong> — rule-based, deterministic insights: top source, unattributed rate, top combination, diversification tips</li>
<li><strong>Attributed vs Direct/Unknown breakdown</strong> — percentage and count split with visual bar</li>
<li><strong>Top Source / Medium / Campaign combinations</strong> — ranked table of most common attribution paths</li>
<li><strong>Where journeys start vs convert</strong> — last-touch source comparison with bar charts; links to First Click configuration</li>
<li>Filter by form name and by UTM source to analyze top-performing traffic segments</li>
<li>Full-text search across name, email, source, campaign</li>
<li>Export attribution records to CSV for offline analysis (UTF-8 with BOM for Excel compatibility)</li>
<li>Bulk delete old records</li>
</ul>
<p>This screen is designed for attribution and marketing analysis. Elementor’s native submissions table remains the primary source for full form-entry details.</p>
<h4>WooCommerce Integration</h4>
<p>Turn every order into actionable marketing insight:</p>
<ul>
<li>See exactly which source generated each order</li>
<li>Filter orders by traffic source</li>
<li>Export attribution data for analysis</li>
<li>Works with HPOS and legacy storage</li>
</ul>
<p>No external tools required.</p>
<p>Enable via <strong>UTM Attribution <span aria-hidden="true" class="wp-exclude-emoji">→</span> Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Enable WooCommerce tracking</strong>:</p>
<ul>
<li>Saves UTM source/medium/campaign/content/term/id to every order as order meta</li>
<li>Adds a color-coded <strong>UTM Source</strong> column to the WooCommerce Orders table</li>
<li>Adds a <strong>UTM Tracking</strong> meta box to each order detail page</li>
<li>Filter orders by UTM source using the dropdown in the Orders filter bar</li>
<li>UTM columns included in WooCommerce CSV export</li>
<li>Compatible with both HPOS and Legacy order storage</li>
</ul>
<h4>Elementor Form Setup</h4>
<p><strong>Last Click only (default — no configuration needed):</strong></p>
<p>Add hidden fields with these IDs to your Elementor form:<br />
    utm_source · <code>utm_medium</code> · <code>utm_campaign</code> · <code>utm_content</code> · <code>utm_term</code> · <code>utm_id</code></p>
<p><strong>First Click + Last Click (configure Form ID in Settings):</strong></p>
<p>Add hidden fields with these IDs:<br />
First click: <code>fc_source</code> · <code>fc_medium</code> · <code>fc_campaign</code> · <code>fc_content</code> · <code>fc_term</code><br />
Last click:  <code>lc_source</code> · <code>lc_medium</code> · <code>lc_campaign</code> · <code>lc_content</code> · <code>lc_term</code></p>
<h4>Privacy & GDPR</h4>
<ul>
<li>All data is stored locally in the visitor’s browser (localStorage + cookie)</li>
<li>No data is sent to external servers</li>
<li>Cookie name: <code>shulmanattrib_utm_data</code>, expiry: 7 days, contains only marketing source data (no PII)</li>
<li>Leads are stored in your own WordPress database for attribution reporting</li>
<li>Add the cookie to your cookie consent notice</li>
<li>No external APIs, no third-party tracking, no data sharing</li>
</ul>


Shulman UTM Attribution for Elementor

Understand where your leads and sales really come from — built-in attribution (First & Last Click) directly inside WordPress.

wpplugged

<p>Picnote lets you easily manage and display image credits, attributions, and licenses on your WordPress website. Perfect for photographers, news sites, magazines, and any content creator who needs to properly attribute their images.</p>
<h4>Use Cases</h4>
<ul>
<li>Photography Portfolios: Properly credit photographers and maintain image rights</li>
<li>News & Magazine Sites: Display source attributions professionally</li>
<li>Educational Websites: Maintain academic integrity with proper image citations</li>
<li>Agency Websites: Track and display image licenses across client projects</li>
<li>Content Publishers: Streamline image attribution workflow</li>
</ul>
<h4>Core Features</h4>
<ul>
<li>Add custom annotations (credits, sources) to any image in your media library</li>
<li>Display annotations as overlays on images or below them</li>
<li>Create a list of image credits at the bottom of posts</li>
<li>Global annotations list via shortcode <code>[pn_global_list]</code></li>
<li>Default annotation text to speed up the process of adding new images of the same author</li>
<li>Support for Creative Commons licenses</li>
<li>Predefined styles</li>
</ul>
<h4>Pro Features</h4>
<p>Upgrade to PRO for advanced customization and time-saving features:</p>
<ul>
<li>
<p>Enhanced Customization</p>
<ul>
<li>Custom header tags (h2-h6) for annotation lists</li>
<li>Full appearance control (colors, fonts, spacing)</li>
<li>More predefined styles</li>
</ul>
</li>
<li>
<p>Advanced Control</p>
<ul>
<li>Support for inline and CSS background images</li>
<li>Choose post types for indexing and overlay display</li>
<li>Additional shortcode <code>[pn_list]</code> for flexible placement</li>
</ul>
</li>
<li>
<p>Bulk Management</p>
<ul>
<li>Dedicated image annotations management page</li>
<li>Bulk edit titles, annotations, licenses and links</li>
<li>Quick preview of image usage across your site</li>
<li>Filters to help you find images you are looking for</li>
</ul>
</li>
</ul>
<h4>Easy to Set Up</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Add annotations in your media library</li>
<li>Choose your preferred display style</li>
<li>Optional: Configure global settings and customize appearance</li>
</ol>


Picnote Image Annotations

Add professional source attributions and licenses to images in your WordPress content with overlays and organized lists.

Shulman UTM Attribution for Elementor vs Picnote Image Annotations