Lasso

Rach Santiago

Tri Phan

Caitlin Ward

Phuc Do

Andrew Fiebert

Khang

Chuong Phan

lassoteam

Gene Schleeter

<p>Simple URLs helps you manage and organize links directly inside WordPress. It’s useful for affiliate marketers, bloggers, and anyone who wants more control over outbound links.</p>
<h3>What you can do with Simple URLs</h3>
<ul>
<li>Create short, clean URLs with custom slugs  </li>
<li>Cloak affiliate links with optional attributes (new window, nofollow, sponsored)  </li>
<li>Organize and edit links from a central dashboard  </li>
<li>Insert links from the editor while writing posts  </li>
<li>Track basic click counts on your links  </li>
<li>Works with both the Block Editor and Classic Editor  </li>
</ul>
<h3>Why it’s helpful</h3>
<p>With Simple URLs, you don’t need spreadsheets to keep track of affiliate links. Update a link once in your dashboard, and it’s automatically updated everywhere it’s used on your site.</p>
<p>When writing new content, you can quickly search for a link in the editor and insert it without leaving the page. This helps keep your workflow smooth and lets you stay focused on creating content.</p>
<h3>Getting started</h3>
<ol>
<li>Install and activate Simple URLs.  </li>
<li>Go to <strong>Simple URLs <span aria-hidden="true" class="wp-exclude-emoji">→</span> Add New</strong>.  </li>
<li>Enter the destination URL, slug, and any attributes.  </li>
<li>Save your link and insert it into posts or pages.  </li>
</ol>
<p>That’s all there is to it — manage as many links as you need, all in one place.</p>
<h3>Looking for advanced features?</h3>
<p>For comparison tables, product grids, or performance reports, see our separate plugin <a href="https://getlasso.co/docs/" rel="nofollow ugc">Lasso Documentation</a>.</p>


Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management

Why does anyone need to "fix" something that wasn't broken by adding code that breaks a site?

Simple URLs was a good product. Lasso is not. It is buggy and not worth even using the free version.

The constant upselling to "pro" is not only annoying, but the code displays before the editing screen displays.

Time to find another URL redirection tool. Lasso is not it!

Lasso is Lousy

In a perfect example of “answering questions that aren't being asked,” this plugin has suddenly become bloated with tons of upsells and features we don't need. 

For years, I used this plugin precisely because it did one thing... beautifully. Simple redirection and link shrinking, perfect for affiliate link management. 

Now, I'm bombarded with upsells for a bloated feature set I don't need. Why not release all those features in a NEW plugin, and leave Simple URLs alone?

Before forcing users into an “all-in-one” solution for affiliate marketers, it might have been wise to first determine what solution your plugin solved in the first place.

Now I've got to figure out how to migrate hundreds of redirect links out of SimpleURLs to a new plugin. So, thanks for that.

Ruined a perfectly simple plugin.

A once simple and useful plugin has been remade with an awful and tacky interface that is unpleasant to use.

To make it worse, the plugin now loads a CSS file and other clutter to the frontend which is inexcusable for what was once promised to be a simple link redirect manager.

Absolutely stay away from this plugin.

Avoid

Rolling back to version 107. The simple URL that every love.

The simple URL that every love.


Was certainly surprised to log in here and see so many negative reviews. This plugin has changed everything for my affiliate marketing business. Easily a 20-30% increase in conversions post install, and combining this with Geniuslink has made a massive difference in my international sales.



Yes, this plugin is expensive, but it's not meant for sites that are just starting out. Instead, you should already have success with other affiliate marketing plugins. I have harped on the price for years as it wasnt multi-site friendly, which they've changed -- along with more leniency on staging sites.



I really suggest giving this a shot if you're having trouble with conversion rates. The displays are beautiful, and they work.


After 1 year, can't say enough good things.


Good:




pretty UI and display output, including customizing colors



can import/export using the default WordPress tool (but they don't show/tell you that and their helpdesk does not have an article about it)



many link management plugins don't seem to be maintained regularly, but this one is.




Bad:




it's not "smart" when importing an affiliate link, always preferring the shortest possible URL slug. For example, it imports a ShareASale link as mysite/go/shareasale -- um, no!



no way to view more than 10 links at a time in the Dashboard's list (not even in Screen Options) even though the font size is huge. I'd like to see more of a typical Media Library list view with the ability to customize how many display at a time



search/replace (find/update) does not work in free version, only paid version. Seems a fairly simple expectation for a link manager. Basically not recommended to use the free version at all. The paid version is a nice upgrade, although it's prohibitively pricey per site if you're just getting started with affiliate earnings.



Pretty but lacking in usability


I asked the plugin dev how to get rid of the banner and he stated once its dismissed, its permanent which is a blatant lie. When it was Simple URL's it was great, now the most annoying plugin in the repo.



Need to work out how to migrate out of Lasso permanently.


Banner That Never Goes Away

Simple URLs helps you to manage links, create product displays, and grow your affiliate marketing business.

Custom4Web

wecantrack

<p>Create any redirect links to any website from your WordPress Admin. Perfect for the affiliate links masking.</p>
<h3>Affiliate Links 🚀</h3>
<p>Affiliate Links is a powerful WordPress plugin acquired by wecantrack (Q4 2024), designed to help you create, cloak, and manage both internal and external links effortlessly. Perfect for affiliate<br />
marketers, this plugin allows you to generate clean, user-friendly links like ‘mysite.com/go/link’, while also boosting SEO, protecting your earnings, and increasing revenue. With Affiliate Links, seamless link management and optimization are just a few clicks away.<br />
By utilising the Affiliate Links plugin, your clickouts will automatically be tracked on server-side by our standard wecantrack WP plugin. This will ensure the highest attribution coverage possible, since server-side events cannot get blocked by your website visitors.</p>
<h4>Why You Need Affiliate Links Plugin:</h4>
<ul>
<li>🔍 Boost SEO: Cloak affiliate URLs to appear more trustworthy.</li>
<li>💼 Protect Earnings: Conceal sensitive information from competitors.</li>
<li>📈 Increase Revenue: Achieve higher click-through rates.</li>
<li>⏰ Save Time: Manage links effortlessly with an intuitive interface.</li>
<li>✅ Ad Network Friendly: Accepted by ad networks when the root domain is used.</li>
</ul>
<h4>Key Features ✔</h4>
<ul>
<li>📊 Link Click Stats: Track each click with detailed insights, including browser type, language,<br />
and more.</li>
<li>🔄 Conditional Redirects: Personalise redirects based on visitor behavior, such as language<br />
or platform.</li>
<li>🔀 301/302/307 HTTP Redirects: Choose from multiple redirect options to fit your needs.</li>
<li>👀 Nofollow & Noindex: Control link visibility with nofollow and noindex options.</li>
<li>🗂 Link Categories & Slugs: Organise links into categories and include category slugs in<br />
URLs if desired.</li>
<li>⚙️ HTML & Shortcode Generator: Easily embed links using the built-in generator.</li>
<li>🛠 Widgets: Display recent and popular affiliate links with customisable categories and<br />
counts.</li>
</ul>
<h3>Pro Features 💪</h3>
<p>Elevate your affiliate marketing with advanced link management, analytics and ad network integrations:</p>
<h3>Affiliate Link Management:</h3>
<ul>
<li>🛠️ <a href="https://wecantrack.com/affiliate-link-generator/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Affiliate Link Generator</a>: Transform any product landing page URL into a properly formatted, trackable affiliate link in seconds. Add custom SubIDs to tag campaigns, content or placements, and pick the right network account from a single search – no more logging into multiple affiliate platforms.</li>
<li>🤖 <a href="https://wecantrack.com/monetisation-script/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Automatic Link Monetisation Script</a>: Automatically detect unmonetised product URLs in your existing content and replace them with wecantrack redirect URLs based on your connected affiliate partnerships. Turn pages you’ve already published into revenue, without any manual link building.</li>
<li>🎭 <a href="https://wecantrack.com/link-cloaking/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Link Cloaking</a>: Hide raw affiliate parameters behind short, branded redirect URLs on your own domain while keeping server-side tracking fully intact. Fully compatible with Pretty Links, ThirstyAffiliates, Lasso, Redirection and other major WordPress cloaking plugins.</li>
<li>🧪 <a href="https://wecantrack.com/link-testing/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Affiliate Link Tester</a>: Manually or automatically test your outgoing tracking links to catch 404s, broken redirects and dead landing pages before they cost you commissions. Includes custom out-of-stock detection for Amazon and Bol.com, CSV import/export, labels and full API automation.</li>
</ul>
<h3>Analytics Platform Integrations:</h3>
<ul>
<li>🌐 <a href="https://wecantrack.com/affiliate-sales-in-google-analytics/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Google Analytics Integration</a>: Track affiliate conversions as purchase conversions within<br />
Google Analytics, gaining transparency on the performance of any available dimension.</li>
<li>📊 <a href="https://wecantrack.com/affiliate-sales-in-looker-studio/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Google Looker Studio Integration</a>: Set up custom dashboards and reports with all your<br />
traffic and affiliate conversion data in one dataset, keeping you updated at all times.</li>
<li>💾 <a href="https://wecantrack.com/zapier-affiliate-conversion-integration/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Zapier Integration</a>: Integrate Affiliate Conversions Across 6000 Platforms With Zapier</li>
</ul>
<h3>Ad Network Integrations:</h3>
<ul>
<li>📈 <a href="https://wecantrack.com/affiliate-sales-in-google-ads/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Google Ads Integration</a>: Optimise your Google Ads campaigns by leveraging your<br />
conversion data, automating bid adjustments, and setting up relevant audiences to boost<br />
ROAS.</li>
<li>🔍 <a href="https://wecantrack.com/microsoft-ads-affiliate-conversion-tracking/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Microsoft Ads Integration</a>: Integrate your affiliate conversion data with Microsoft Ads to<br />
optimise campaigns and audiences, enhancing your return on ad spend.</li>
<li>🎯 <a href="https://wecantrack.com/affiliate-conversion-tracking-in-facebook/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Facebook Ads Integration</a>: Feed conversion data to the Facebook Pixel to make your<br />
campaigns profitable, building relevant audiences and utilizing Facebook’s AI to target the right<br />
users.</li>
<li>🎵 <a href="https://wecantrack.com/affiliate-conversion-tracking-tiktok-ads/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">TikTok Ads Integration</a>: Optimise your TikTok campaigns based on ROAS or CPAs by<br />
integrating all your affiliate sale and lead conversion data.</li>
<li>📌 <a href="https://wecantrack.com/affiliate-sales-tracking-in-pinterest-ads/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Pinterest Ads Integration</a>: Use your affiliate conversion data to optimise Pinterest Ads<br />
campaigns, fully utilizing their machine learning capabilities.</li>
<li>🛡 <a href="https://wecantrack.com/affiliate-conversion-tracking-in-reddit-ads/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Reddit Ads Integration</a>: Analyse and optimise your Reddit Ads campaigns by integrating<br />
your affiliate conversion data to boost ad revenue.</li>
<li>👻 <a href="https://wecantrack.com/affiliate-sales-tracking-in-snapchat-ads/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Snapchat Ads Integration</a>: Track and integrate your affiliate conversion data in Snapchat<br />
Ads to automatically optimise your campaigns based on purchase events.</li>
<li>🐦 <a href="https://wecantrack.com/affiliate-conversion-tracking-in-twitter-ads/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">X Ads Integration</a>: Optimise your native ad campaigns with X Ads by integrating your<br />
affiliate sale and lead conversion data.</li>
<li>🌍 <a href="https://wecantrack.com/affiliate-sales-tracking-in-outbrain/?utm_source=wordpress&utm_medium=links-plugin&utm_campaign=description" rel="nofollow ugc">Outbrain Integration</a>: Properly analyse and optimise your Outbrain native ad campaigns<br />
with integrated affiliate conversion data.</li>
</ul>
<h3>Performance Reports:</h3>
<ul>
<li>📈 Advertiser Performance: Break down conversion performance per advertiser, comparing<br />
current results with previous time ranges.</li>
<li>🌐 Network Performance: Get a quick overview of your affiliate network accounts’ total<br />
performance through our network report.</li>
<li>📝 Content Performance: Discover which landing and click pages generate the most clicks,<br />
conversions, and commissions, allowing you to optimise content based on real data.</li>
<li>🚦 Traffic Source Performance: Analyse the performance of your traffic sources, helping you<br />
employ an omnichannel approach to avoid over-reliance on one source.</li>
<li>📊 Campaign Performance: Accurately analyse your ad campaigns, ensuring your budget<br />
allocation maximises profits—no more guesswork!</li>
<li>📝 Transaction Report: Access detailed transaction information, including subid parameters,<br />
status, and product details for certain partners.</li>
</ul>
<p>Get Started Today! 🌟</p>
<p>With Affiliate Links, managing and optimising your affiliate links has never been easier. Whether<br />
you want to clean up messy URLs, protect your earnings, or boost your SEO, this plugin offers a<br />
comprehensive solution for all your link management needs.</p>


Affiliate Links – Link Cloaking and Management

I liked this plugin just due to X-Robots Noindex feature.

Thanks to the developer for creating this fantastic piece. I appreciate your work.

SEO Friendly

Create any redirect links to any website from your WordPress Admin. Perfect for the affiliate links masking.

Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management vs Affiliate Links – Link Cloaking and Management