Snapchat Inc.

Snapchat Pixel for WooCommerce
<h3>Unlock Snapchat’s Powerful Tools for E-Commerce Businesses With the Snap Pixel</h3>
Get Snapchat Pixel for WooCommerce to track conversions, build retargeting audiences, and optimize campaigns towards results that matter most to your business.
Advertising on Snapchat helps you reach untapped audiences, find new customers, and increase your online sales. With this extension, you can add the Snap Pixel to your site in just a few clicks.
With Snapchat Pixel for WooCommerce, you can: 
– Utilize our built-in Snap Pixel events to track when Snapchatters take meaningful actions on your website, such as view products, add items to their carts, and make a purchase. 
– Create Custom Pixel Audiences to target high-intent audiences, like Snapchatters who recently visited your product pages. 
– Access powerful tools for e-commerce that help you optimize campaigns to drive purchases, such as personalized, automated ad creation with Dynamic Ads.
Here’s how this extension helps you reach high-intent audiences and grow your business.
<h4>Measure the Impact of your Ad Campaigns</h4>
The Snap Pixel is a piece of JavaScript code that reliably sends key customer events from your store to Snapchat, and measures the impact of your campaigns across devices, so you can see how many Snapchatters take action on your website after seeing your ads. You can measure these goals beyond what happens during a single session, or on a single device.
Once you have the Snap Pixel set up, you can view reporting in Snapchat Ads Manager to understand conversions, sales, and revenue attributed to your ads.
<h4>Create Pixel Custom Audiences and Re-Engage Snapchatters</h4>
With the Snap Pixel, advertisers are able to reach a global audience and become a part of their everyday conversations through advanced audience targeting capabilities.
Pixel Custom Audiences allow you to reach a group of high-intent individuals who have engaged directly with your brand in the past. You can also retarget Snapchatters that have already taken an action on your website and create Lookalike Audiences to reach Snapchatters with similar characteristics to your existing customers.
<h4>Automate Ad Creation with Dynamic Ads</h4>
Snapchat makes it simple to create compelling ads that drive online sales. For example, by leveraging catalogs and the Snap Pixel, Dynamic Ads allows you to create an engaging, personalized shopping experience on Snapchat.
Dynamic Ads help you reach potential customers and retarget existing customers, showing Snapchatters personalized ads, built directly from your product catalog. These ads are tailored to Snapchatters based on their engagement with your brand.
<h4>Why Snapchat Ads?</h4>
People use Snapchat to communicate with friends, build relationships, play and learn. You can inspire action with full-screen, digital ads that boost awareness, drive conversions, and generate real results for your business.
Snapchatters are a unique, valuable audience that can’t be reached anywhere else. With Snapchat Ads, you can: 
Reach a highly engaged audience 
– On average, 238 million use Snapchat every day¹ 
– Our community spends an average of over 30 minutes on Snapchat every day² 
– Today, each Daily Active User opens Snapchat 30 times per day on average²
Capture spending power of Millennial & Gen Z audiences 
– In the U.S., UK, France, Canada, and Australia, Snapchat reaches more 13-24 year-olds than either Facebook or Instagram³ 
– Millennials and Gen Z have $1 trillion in direct spending power⁴
Snapchat offers a variety of tools built for <a href="https://forbusiness.snapchat.com/advertising/industry/ecommerce" rel="nofollow ugc">e-commerce businesses</a>, like the Snap Pixel, to help you reach and convert this valuable audience.
Ready to get started? Download Snap Pixel for WooCommerce, install it through your WordPress dashboard, and get connected in just a few steps! If you are new to advertising on Snapchat, be sure to check out a special offer from us by <a href="https://forbusiness.snapchat.com/partners/woocommerce?utm_source=Woocommerce&utm_medium=PRTREF&utm_campaign=&utm_term=prod_page&utm_content" rel="nofollow ugc">following this link</a>. 
– Create your Snap Pixel: First, log into your Ads Manager account, select ‘Snap Pixel’ from the navigation, then select ‘Create my Snap Pixel’. For a step-by-step guide on how to create a Snap Pixel, watch <a href="https://www.youtube.com/watch?v=eVVBAV5eH24" rel="nofollow ugc">this video</a>. 
– Implement the Snap Pixel: After installing the Snap Pixel for WooCommerce extension, navigate to your ‘Integration Settings’, and copy-and-paste your Snap Pixel ID from Ads Manager into your Snap Pixel for WooCommerce extension. 
– Validate your Snap Pixel: Use the <a href="https://businesshelp.snapchat.com/s/article/chrome-helper" rel="nofollow ugc">Snap Pixel Helper</a> to verify and troubleshoot Snap Pixel implementations. For a step-by-step guide on how to validate your Snap Pixel, watch <a href="https://www.youtube.com/watch?v=GqApmKXNjpE" rel="nofollow ugc">this video</a>. 
– Analyze Pixel data: To see your Pixel data in Ads Manager, click on ‘Snap Pixel’ from the navigation. This gives you a view of the aggregate statistics and detailed dashboards from your Pixel Data. For a step-by-step guide on how to analyze your Pixel data, watch <a href="https://www.youtube.com/watch?v=Xggbz6reIZA" rel="nofollow ugc">this video</a>.
Need help? 
– Check out the documentation to learn more about getting set up and using Snapchat for WooCommerce. 
– For help with advertising on Snapchat, please visit <a href="https://businesshelp.snapchat.com/en-US" rel="nofollow ugc">Snapchat’s Business Help Center</a>. 
– For specific questions, please reach out via our Chat support in Ads Manager. Instructions can be found <a href="https://businesshelp.snapchat.com/en-US/a/chat" rel="nofollow ugc">here</a>.
1: Snap Inc. internal data Q2 2019 vs. Q2 2020. See Snap Inc. public filings with the SEC. 
2: Snap Inc. internal data Q1 2020. See Snap Inc. public filings with the SEC. 
3: Based on estimated reach data from Snap Ads Manager and Facebook Ads Manager as of April 19, 2020. Snap and Facebook use different definitions and methodologies for estimating advertising reach on their respective platforms. Given the point-in-time data and differing methodologies, this comparison is illustrative and subject to change. Estimated advertising reach, location, and age data are subject to limitations. 
See https://businesshelp.snapchat.com/en-US/a/audience-size-tool and https://www.facebook.com/business/help/1665333080167380?id=176276233019487 for more details. 
4: Cassandra an Engine Company. Generational Spend Research Q4 ‘19.

Snapchat Pixel for WooCommerce

Mustaneer Abdullah

Hassan Ali ⚡️

Muzammil Ahsan

Pixel Integration for Snapchat provides a seamless way to integrate the Snapchat tracking pixel into your WordPress website and WooCommerce store. It allows you to track user interactions and conversions, helping you measure the effectiveness of your Snapchat advertising campaigns. This plugin is not affiliated with or endorsed by Snap Inc.
<h4>Key Features</h4>
<ul>
<li>Easy Setup – Simply enter your Pixel ID and you’re ready to go</li>
<li>WordPress Integration – Track user activity across your entire WordPress site</li>
<li>WooCommerce Support – Track standard e-commerce events automatically</li>
<li>Easy Digital Downloads Support – Track digital product sales and downloads</li>
<li>Flexible Configuration – Choose exactly which pages and events to track</li>
<li>AJAX Support – Compatible with AJAX-powered add-to-cart functionality</li>
<li>User Email Tracking – Improve conversion tracking with user email data</li>
<li>Modern Admin Interface – Intuitive settings panel</li>
</ul>
<h4>Supported Events</h4>
The plugin supports all standard Snapchat pixel events:
<ul>
<li>PAGE_VIEW – Tracks when users view any page</li>
<li>VIEW_CONTENT – Tracks when users view product pages</li>
<li>ADD_CART – Tracks when users add products to cart</li>
<li>START_CHECKOUT – Tracks when users begin the checkout process</li>
<li>ADD_BILLING – Tracks when users add billing information</li>
<li>PURCHASE – Tracks when users complete a purchase</li>
<li>SEARCH – Tracks search queries on your site</li>
</ul>
<h4>WooCommerce Integration</h4>
When used with WooCommerce, the plugin automatically tracks:
<ul>
<li>Product views with detailed product data</li>
<li>Add to cart actions (including AJAX add to cart)</li>
<li>Checkout initiation</li>
<li>Purchase completion with transaction data</li>
</ul>
<h4>Easy Digital Downloads Integration</h4>
When used with Easy Digital Downloads, the plugin automatically tracks:
<ul>
<li>Digital product views with detailed product data</li>
<li>Add to cart actions for digital products</li>
<li>Checkout initiation for digital purchases</li>
<li>Purchase completion with transaction data</li>
</ul>
<h4>Privacy and GDPR</h4>
This plugin collects data for conversion tracking purposes and sends it to Snap Inc. via the Snapchat Pixel SDK (see External services below). To ensure GDPR compliance, we recommend:
<ol>
<li>Updating your privacy policy to disclose the use of the Snapchat tracking pixel and what data is transmitted to Snap Inc.</li>
<li>Implementing a cookie consent solution before loading marketing/tracking scripts (the plugin respects the WordPress Consent API when available)</li>
<li>Only enabling user email tracking with proper consent</li>
</ol>
<h4>Upcoming Features</h4>
<ul>
<li>SAVE event for Wishlist for products or items</li>
<li>SIGNUP event for all signups on website</li>
</ul>
<h3>External services</h3>
This plugin connects to Snap Inc. services to load and run the Snapchat Pixel for conversion tracking.
Snapchat Pixel SDK (sc-static.net)
<ul>
<li>What it is: JavaScript SDK served from <code>https://sc-static.net/scevent.min.js</code>, used to initialize your Pixel ID and send standard Snapchat tracking events (for example PAGE_VIEW, VIEW_CONTENT, ADD_CART, START_CHECKOUT, PURCHASE).</li>
<li>When it loads: Only on front-end pages where you have enabled pixel tracking and configured a Pixel ID.</li>
<li>What data is sent: Your Pixel ID, optional user email (admin default or logged-in user email if enabled), and page/event data such as search terms, product IDs, prices, currency, and transaction IDs on WooCommerce or Easy Digital Downloads pages. Snapchat’s script may also collect browser and device data according to Snap Inc. policies.</li>
<li>Service provider: Snap Inc.</li>
<li>Terms of Service: https://www.snap.com/terms</li>
<li>Privacy Policy: https://values.snap.com/privacy/privacy-policy</li>
</ul>
This plugin is not affiliated with or endorsed by Snap Inc.

Pixel Integration for Snapchat

Integrate the Snapchat pixel in WordPress and WooCommerce to track conversions and measure campaign performance. Not affiliated with Snap Inc.

Snapchat Pixel for WooCommerce vs Pixel Integration for Snapchat