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The Subscribers & Members Based Pricing plugin allows WooCommerce store owners to offer special pricing based on user membership or subscription status. It integrates with WooCommerce Subscriptions, giving you the chance to apply discounts or special pricing rules for active subscribers. Membership can be defined by any product in your store (if a user purchases a particular product, then they are considered members).
<h3>Establish a Rewarding Membership System</h3>
<ul>
<li>Offer special discounts and prices to members: Give your customers exclusive discounts and prices when they become members.</li>
<li>Make premium products exclusive to members: Turn chosen products into special items only for members, giving them membership when bought.</li>
<li>Work smoothly with WooCommerce Subscriptions: Provide special prices to current subscribers through the WooCommerce Subscriptions plugin.</li>
<li>Customize pricing strategies: Adjust prices throughout your store, in certain categories, or for specific products, allowing full flexibility.</li>
</ul>
<h3>Features</h3>
<ul>
<li>Pricing Based on Recent Purchase: Offer tailored prices for customers based on their previous purchases, like memberships.</li>
<li>Exclusive Subscriber Discounts: Provide special discounts to active subscribers, like a 20% reduction on selected categories for all who have active subscription.</li>
<li>Pricing Types:
<ul>
<li>Flat Price: Users can set a regular and sale price that becomes active when inventory reaches specified levels.</li>
<li>Percentage Discount: Automatically applies a percentage discount to the current product price based on inventory changes [premium version].</li>
</ul>
</li>
<li>Members price as Sale price: Can show the price set by pricing rules as a sale price to draw attention and promote sales [premium version].</li>
<li>Activation Settings: Specify the status required for subscriptions or orders (active, on hold, canceled, etc.) to trigger the rules [premium version].</li>
<li>Global pricing rules: Easily create bulk pricing rules applicable to entire categories, several categories, or a group of products.</li>
<li>User role conditions: Implement additional conditions for pricing based on predefined user roles.</li>
<li>Scenarios for non-logged-in users: When the userâ€™s status (membership or subscription) isnâ€™t defined because they arenâ€™t logged in, you can disable purchases or hide pricing.</li>
<li>Quantity limitations: Define minimum and maximum purchase quantities and set quantity increments specifically for members and subscribers.</li>
</ul>
<h3>How to use</h3>
<ol>
<li>Select Activation Settings – configure special pricing rules in the Settings, selecting desired order statuses or subscription states. E.g. only users with Active subscription or with Processed Order will be granted special pricing.</li>
<li>Create Global Pricing Rule – set universal, category-based, or pricing rules for a bunch of products for members or subscribers. Select what product is counted as subscription or membership and what discounts members and subscribers will be granted.</li>
<li>Create Product-Specific Rule – define unique pricing conditions for each product, based on membership or subscription criteria. This can be used together with Global Rules or you can only use Product-Specific Rules. 
3.1. Define Membership Qualifications – specify products or categories that grant membership status, along with their special pricing and quantity guidelines. 
3.2. Define Pricing – set flat (regular + sale price) or percentage-based discounts for users who purchased a membership or have active subscription. 
3.3. Add Extra Conditions – add user role as an additional condition for users to be qualified as members or subscribers. 
3.4. Add Q-ty Limitations – set minimum and maximum quantities that may be purchased in one order, as well as quantity step.</li>
</ol>
Subscribers & Members Based Pricing offers dynamic pricing adjustments without complicated user-role settings or separate membership areas. It focuses on straightforward and effective pricing changes, avoiding the complexities of standard membership tools. If you want a simple, customer-focused pricing solution for your Woo store, without the need for complex membership systems, Special Pricing for Subscribers & Members is the ideal choice.

Subscribers & Members Based Pricing

Create discounts for subscribers or members in your shop. Set product prices dynamically based on a user's previous product purchases or the stat …

Syed Balkhi

Josh Kohlbach

Rymera Web Co

Rymera Dev Team

🏆 Highly rated WooCommerce wholesale plugin for adding wholesale prices & managing B2B customers.
Trusted by 25k+ store owners with 500+ reviews. Helping store owners grow for over 10 years!
Adding WooCommerce Wholesale Prices plugin gives WooCommerce store owners the ability to supply specific users with wholesale pricing for their products. It’s the perfect wholesale plugin for WooCommerce B2B.
<h4>👉 Adding wholesale prices is simple:</h4>
<ol>
<li>Install & activate Wholesale Prices for WooCommerce (it’s free!)</li>
<li>Edit the product you want to enter wholesale pricing for</li>
<li>Enter the wholesale price (works with simple and variable products!)</li>
<li>Change the customer’s user role to ‘Wholesale Customer’ and they’ll see the wholesale price</li>
</ol>
Check out how easy it is to add wholesale pricing to WooCommerce:
<iframe loading="lazy" title="How to Setup Wholesale Prices to a WooCommerce Store" width="750" height="422" src="https://www.youtube.com/embed/AnmoSvoXJMI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
<h4>Key Features (Free Wholesale Plugin)</h4>
<ul>
<li>New user role “Wholesale Customer”</li>
<li>Set wholesale prices for the new user role (different prices per product) on Simple product or Variable product variations</li>
<li>Show/hide the retail price from wholesale customers</li>
<li>Private store/WooCommerce catalog mode option (hides price & add to cart until login)</li>
<li>Disable WooCommerce coupons for wholesale customers</li>
<li>Adjust the wholesale user role name & wholesale price text</li>
<li>Works with any theme</li>
<li>Works with WooCommerce CSV import/export tool</li>
<li>Multi-currency support with Aelia Currency Switcher, WPML Currency & WOOCS</li>
<li>Translatable via WPML</li>
<li>Multi-site compatible</li>
<li>🚀 Get started quickly with the <a href="https://wholesalesuiteplugin.com/kb/woocommerce-wholesale-prices-free-plugin-getting-started-guide/" rel="nofollow ugc">getting started guide!</a></li>
</ul>
Wholesale Suite can handle complex wholesale businesses – see our full range of wholesale WooCommerce extensions:
Learn more about Wholesale Suite: <a href="https://wholesalesuiteplugin.com" rel="nofollow ugc">Wholesale Suite for WooCommerce</a>
<ol>
<li><a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-prices-premium/" rel="nofollow ugc">WooCommerce Wholesale Prices Premium</a> – Premium add-on for this wholesale plugin with advanced product visibility, category & global % based pricing, quantity based pricing, tax controls, shipping & payment gateway restrictions for wholesale, minimum order amounts, multiple wholesale user role tiers, and loads more.</li>
<li><a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-order-form/" rel="nofollow ugc">WooCommerce Wholesale Order Form</a> – Wholesale order form plugin for showing your whole catalog on one page, fully AJAX driven with no reloading, fast add to cart, searchable & filterable.</li>
<li><a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-lead-capture/" rel="nofollow ugc">WooCommerce Wholesale Lead Capture</a> – Wholesale registration form, advanced user approvals system, wholesale login, email templates, and more.</li>
</ol>
Want to do WooCommerce category discounts and WooCommerce tiered pricing with your wholesale customers?
Want to create a WooCommerce private store? Show or hide certain products with visibility controls? How about providing a quick wholesale order form? Wholesale registration with user approvals?
The <a href="https://wholesalesuiteplugin.com/bundle/" rel="nofollow ugc">Wholesale Suite bundle</a> includes all of these features and more.
<h4>WOOCOMMERCE WHOLESALE PRICING EXTENSION – FREE, SIMPLE & ACCURATE</h4>
No complex setups and no confusing WooCommerce dynamic pricing or WooCommerce discount rules to figure out. It’s simple plug-and-play.
Providing WooCommerce bulk discounts has never been easier for wholesale WooCommerce customer types (it adds a new user role for “Wholesale Customer”).
Wholesale Suite lets you add new wholesale WooCommerce user roles to create additional role levels for your customers. This allows you to show multiple prices per product based on the user role.
After installing the plugin, you’ll have a new user role called “Wholesale Customer”. This acts exactly like the “Customers” user role that WooCommerce adds but lets you distinguish your wholesale customers.
In your Product Edit screen you’ll find a new wholesale pricing box. This lets you enter wholesale prices for the Wholesale Customer user role, effectively giving them a wholesale discount based on their user role for the product.
To activate wholesale capabilities for your customers simply change their WordPress user account to the new wholesale user role and they will receive the wholesale pricing when they login. It’s very simple and the plugin takes care of the rest!
If you want multiple WooCommerce user roles you can add an unlimited number of additional user roles with the <a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-prices-premium/" rel="nofollow ugc">WooCommerce Wholesale Prices Premium add-on</a>.
<h4>WOOCOMMERCE DYNAMIC PRICING FOR WHOLESALE DISCOUNT RULES</h4>
You might not always have a WooCommerce bulk discount for each product, so you don’t have to set wholesale pricing for all of your products, you can just do a sub-set.
Similar extensions like WooCommerce dynamic prices extensions are NOT made specifically for wholesale or B2B purposes so they aren’t aware of the challenges of WooCommerce B2B sales and they don’t take into account the special needs of wholesale customers. This often leaves store owners feeling frustrated trying to figure out how all those WooCommerce discount rules hang together.
We have purposefully created Wholesale Suite as a flexible solution specifically for wholesale sales. It’s the perfect solution to WooCommerce tiered pricing using WordPress’s robust user role system.
This free version lets you set prices on Simple products & product variations easily for one wholesale user role and is a great way to get started selling to wholesale customers online.
<h4>WORDPRESS WHOLESALE USER ROLES</h4>
Display of your wholesale prices is automatic once your wholesale customers login to their account. The plugin takes care of the front end display. It’s like giving a WooCommerce private store just for that customer.
The store admin just needs to add the new user role “Wholesale Customer” to the customer’s user account and they will see the wholesale pricing that you have set on your products.
You can add multiple wholesale user role levels with the <a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-prices-premium/" rel="nofollow ugc">WooCommerce Wholesale Prices Premium add-on</a>.
You can also recruit new wholesale customers automatically with a custom WooCommerce user registration for your wholesale customers using the <a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-lead-capture/" rel="nofollow ugc">Wholesale Lead Capture plugin</a>.
<h4>WOOCOMMERCE CATALOG MODE (PRIVATE STORE)</h4>
Want to set up a WooCommerce private store in catalog mode? You can now do it easily with the free wholesale plugin option to hide add to cart and retail pricing.
Turn any store into a catalog only WooCommerce private store by simply enabling the option. Once done, only logged in wholesale users will be able to see pricing on your store.
This makes it easy to run a separate wholesale store if you want, or simply to create an online presence even if you only have a B2B wholesale business and not a retail business.
<h4>COMPATIBLE WITH LOADS OF OTHER 3RD-PARTY PLUGINS</h4>
Wholesale Suite is the most compatible wholesale WooCommerce plugin, hands down. We have worked with 100’s of other developers in the community to ensure that your wholesale features can work with all your website’s features.
It works seamlessly with complementary plugins such as <a href="https://wordpress.org/plugins/advanced-coupons-for-woocommerce-free/" rel="ugc">Advanced Coupons for WooCommerce</a>, hundreds of popular shipping and payment gateways, WooCommerce Currency Switcher by Aelia (even with our free Wholesale Prices plugin!), WPML language switching plugin, WooCommerce Order Form and WooCommerce user registration (Lead Capture) by Wholesale Suite, and many more.
<h4>WHOLESALE SUITE ADDITIONAL FEATURES (WOOCOMMERCE ORDER FORM, WOOCOMMERCE USER REGISTRATION, ADVANCED DYNAMIC PRICES & DISCOUNT RULES, PRODUCT VISIBILITY, MULTIPLE USER ROLES, TAX EXEMPTION & MORE)</h4>
Add multiple wholesale roles, multi-levels of pricing, percentage based dynamic pricing, category based dynamic pricing, wholesale minimum order requirements, product min and step requirements, wholesale reports, WooCommerce product visibility control, WooCommerce order form, wholesale lead capture, wholesale WooCommerce user registration form & login form, and much more.
Click here to ditch the spreadsheets & learn what <a href="https://wholesalesuiteplugin.com/bundle/" rel="nofollow ugc">Wholesale Suite</a> can do for your wholesale business.

Wholesale Suite – B2B, Dynamic Pricing & WooCommerce Wholesale Prices


The plugin covers a lot of functionality, and we haven't ever had issues with it - other than a very weird edge case bug that we couldn't figure out.



The support team were wonderful, going above and beyond to help us find out what was going wrong, and then applied a fix to the plugin.



Would highly recommend the plugin!


Comprehensive plugin, spectacular support

WooCommerce wholesale plugin for serving wholesale & B2B customers. Adds wholesale pricing, user roles, dynamic pricing & more.

Subscribers & Members Based Pricing vs Wholesale Suite – B2B, Dynamic Pricing & WooCommerce Wholesale Prices