swaptify

<p>This plugin integrates WordPress with Swaptify’s hosted personalization software. Swaptify’s free plan, “Nano,” allows you to perform 1000 instances of personalized “swaps” every month. Pricing is usage-based with full control over your monthly budget and swap limit.</p>
<p>Swaptify’s personalization engine allows for flicker-free dynamic content, event-tracking, analytics, influential content reports, and easy portability to new website designs and infrastructures.</p>
<h3>What Does Swaptify Do?</h3>
<ul>
<li>Build personalized segments of content that “swap” based on rules and visitor types.</li>
<li>Customize your user journey with relevant, contextual content at every stage of the purchase cycle.</li>
<li>Set up content experiments, and analyze your most influential content using a statical approach that is faster and more effective than A/B tests.</li>
<li>Use Swaptify personalization and analytics to improve conversion rates by making continual improvements to your user experience.</li>
</ul>
<h3>Why Choose Swaptify?</h3>
<ul>
<li>Intuitive swap builder that works with classic editor, Gutenberg, and any page builder that generates and accepts shortcodes, e.g. Elementor, WP Bakery, Divi, and more.</li>
<li>Hosted infrastructure allows your configurations and data to survive major website changes.</li>
<li>Flicker-free content display. This might seem like a small thing, but when you play with other personalization tools, you’ll quickly understand why this is a big deal.</li>
<li>Easy visitor type triggers on page load, element-click, or custom JavaScript.</li>
<li>Easy conversion tracking that can hook into existing Google Tag Manager setup or run independently.</li>
<li>Best-in-class Analytics system and Reports to analyze the influence of every swap that leads to a conversion.</li>
<li>Demonstrated lift in customer conversion rates by an average of 50%.</li>
</ul>
<h3>How Does it Work?</h3>
<ul>
<li>Create a content segment using the WordPress plugin.</li>
<li>Fill in your swappable content, optionally assigning each swap to a visitor type.</li>
<li>Paste the segment shortcode into your page builder wherever you want your swaps to show.</li>
<li>Set up your content display rules on the Swaptify website.</li>
<li>OPTIONAL: Create visitor type triggers to analyze user behavior and deduce what type of customer they are, and then power your swaps accordingly.</li>
<li>OPTIONAL: Set up conversion event tracking for page views, element clicks, form submissions, and any other detectable behavior. This will allow you to analyze your most influential content.</li>
<li>OPTIONAL: Set your maximum billing tier on the Swaptify website to control your costs and scale your usage based on success metrics.</li>
</ul>
<h3>Setting Visitor Types</h3>
<p>Visitor types can be set explicitly, with the customer selecting their own use case, or they can be set implicitly based on the visitors’ behavior. Currently, Swaptify only sets one visitor type at a time. This is in order to accurately break down conversion rates by visitor type.</p>
<p>To show dynamic content from a range of customer-selected preferences, use a cookie to set their content preferences and Swaptify’s cookie rules to control your swaps.</p>
<h3>Available Rule Conditions</h3>
<ul>
<li>First Time Visitor</li>
<li>Returning Visitor</li>
<li>Time Since Last Visit</li>
<li>Page Visited (any session)</li>
<li>Cookie Value</li>
<li>Date</li>
<li>Day of Week</li>
<li>Location</li>
<li>Referrer URL</li>
<li>Page Visit (this session)</li>
<li>Session Length</li>
<li>User Agent</li>
<li>Page URL</li>
<li>URL Parameters</li>
</ul>
<p>Note: Rules override visitor types.</p>
<h3>Analytics and Reports</h3>
<p>Conversion events can be triggered via click, page view, or custom JavaScript with our easy integration tools. The JavaScript conversion tag can be used inside your existing Tag Manager setup and fire based on existing triggers. Once conversion events are flowing, Swaptify’s analytics reports will deduce your most influential content. Please note that in order to attribute conversions to content, Swaptify’s data model is built differently than Google Analytics. When a conversion is triggered, Swaptify resets the session so that it can attribute that conversion to the content that was seen leading up to it. This means that your data will often not match GA4. Swaptify’s data model also contains browser validation, which tends to exclude more robot traffic than GA4, but if you want to include that traffic to compare metrics across Swaptify and GA4, you can turn off the browser validation feature.</p>
<h3>Getting Started Video Guide</h3>
<p>Visit <a href="https://swaptify.com/getting-started/" rel="nofollow ugc">https://swaptify.com/getting-started/</a> to watch a video of the Swaptify set up process from start to finish.</p>
<h3>External Services</h3>
<p>The Swaptify Plugin connects to the Swaptify API to send usage data and return content. The information passed to the Swaptify API includes visitor IP address and page URL. This information is stored with Swaptify and used when analyzing visitor activity from page to page.</p>
<p>All data passed and stored to Swaptify falls under the Swaptify <a href="https://swaptify.com/terms-and-conditions/" rel="nofollow ugc">Privacy Policy</a> and <a href="https://swaptify.com/terms-and-conditions/" rel="nofollow ugc">Terms and Conditions</a></p>


Swaptify

Cost-effective website personalization for perfected user experience and dramatically more conversions.

Automattic

WooCommerce

SomewhereWarm

Manos (a11n)

<p>Free mini-extension for <a href="https://woocommerce.com/products/composite-products/" rel="nofollow ugc">WooCommerce Composite Products</a> that allows you to create dynamic, multi-layer Composite Product images that respond to option changes. The mini-extension leverages <a href="https://docs.woocommerce.com/document/composite-products/composite-products-advanced-configuration/" rel="nofollow ugc">Scenarios</a> to conditionally layer additional images over the main Composite Product image.</p>
<h3>Documentation</h3>
<p>The plugin introduces a new “Overlay Image” Scenario Action that lets you:</p>
<ul>
<li>Choose an image from your Media library.</li>
<li>Define <strong>conditions</strong> for layering this image over the main Composite Product image.</li>
</ul>
<p>This approach makes it possible to utilize either <strong>swapping</strong> or <strong>compositing</strong> techniques to conditionally modify the main product image.</p>
<p>For more information and examples, check out the plugin’s repository on <a href="https://github.com/woocommerce/woocommerce-composite-products-conditional-images" rel="nofollow ugc">GitHub</a>.</p>
<p><strong>Important</strong>: The code in this plugin is provided “as is”. Support via the WordPress.org forum is provided on a <strong>voluntary</strong> basis only. If you have an active subscription for WooCommerce Composite Products, please be aware that WooCommerce Support may not be able to assist you with this experimental plugin.</p>
<h4>Image Swapping</h4>
<p>If you have previously worked with Variable Products and Variation Images, chances are you are already familiar with this technique. Here’s the idea behind image swapping:</p>
<p>The main product image is <strong>swapped</strong> with an image that depicts the chosen options as soon as the configuration of the Composite Product is complete.</p>
<p>Instead of replacing the product images, the same effect can be achieved by covering the main product image with a fully opaque (non-transparent) image.</p>
<h4>Image Compositing</h4>
<p><strong>Compositing</strong> is the combination of multiple layers of images into a single image. The final composition creates the illusion that all stacked images are parts of the same scene. For this technique to work, each layered image must include:</p>
<ul>
<li>some <strong>transparent</strong> areas that allow lower layers of the stack to be seen;</li>
<li>some <strong>opaque</strong> areas that introduce new elements in the scene by covering the layers below; and</li>
<li>possibly, some <strong>semi-trasparent</strong> areas that introduce new elements while partially allowing the layers below to be seen.</li>
</ul>
<p><strong>Note</strong>: When multiple <strong>Overlay Image</strong> Scenarios exist, each adds its own image to the main product image stack. The layering order of these conditional images depends on the relative position of their Scenarios: If Scenario A is positioned higher than Scenario B under <strong>Product Data > Scenarios</strong>, then the image added by Scenario A will appear higher in the stack than the image added by Scenario B.</p>
<h4>Swapping vs Compositing</h4>
<p>The <strong>Swapping</strong> technique is a viable choice if the number of Component Options is relatively low, as it requires you to <strong>capture one picture</strong> and <strong>create one Scenario</strong> for every possible configuration. Its main advantage over the <strong>Compositing</strong> technique is that it allows you to obtain a natural-looking result, even if you don’t have advanced image processing skills.</p>
<p>The <strong>Compositing</strong> technique is often a better choice if the number of possible configurations is high, as it requires you to create one “compositable” image for each Component Option. However, specialized knowledge and tools are required to produce a natural-looking result. For this reason, the Compositing technique is often preferred when 3D product models are available, as 3D modelling software can speed up the production of “compositable” images.</p>
<h4>Limitations</h4>
<ol>
<li>The product image cannot be opened in a lightbox once the mini-extension has stacked additional images over it.</li>
<li>The image zooming feature included with WooCommerce is not compatible with the swapping/compositing techniques introduced by the mini-extension. When a Composite Product includes Scenarios with the <strong>Overlay Image</strong> Scenario Action, the image zooming feature of the Composite Product is disabled.</li>
<li>The plugin works with themes that declare support for the <code>wc-product-gallery-slider</code> feature.</li>
</ol>


Composite Products – Conditional Images

Free mini-extension for WooCommerce Composite Products that allows you to create dynamic, multi-layer Composite Product images that respond to option  …

Swaptify vs Composite Products – Conditional Images