swaptify

<p>This plugin integrates WordPress with Swaptify’s hosted personalization software. Swaptify’s free plan, “Nano,” allows you to perform 1000 instances of personalized “swaps” every month. Pricing is usage-based with full control over your monthly budget and swap limit.</p>
<p>Swaptify’s personalization engine allows for flicker-free dynamic content, event-tracking, analytics, influential content reports, and easy portability to new website designs and infrastructures.</p>
<h3>What Does Swaptify Do?</h3>
<ul>
<li>Build personalized segments of content that “swap” based on rules and visitor types.</li>
<li>Customize your user journey with relevant, contextual content at every stage of the purchase cycle.</li>
<li>Set up content experiments, and analyze your most influential content using a statical approach that is faster and more effective than A/B tests.</li>
<li>Use Swaptify personalization and analytics to improve conversion rates by making continual improvements to your user experience.</li>
</ul>
<h3>Why Choose Swaptify?</h3>
<ul>
<li>Intuitive swap builder that works with classic editor, Gutenberg, and any page builder that generates and accepts shortcodes, e.g. Elementor, WP Bakery, Divi, and more.</li>
<li>Hosted infrastructure allows your configurations and data to survive major website changes.</li>
<li>Flicker-free content display. This might seem like a small thing, but when you play with other personalization tools, you’ll quickly understand why this is a big deal.</li>
<li>Easy visitor type triggers on page load, element-click, or custom JavaScript.</li>
<li>Easy conversion tracking that can hook into existing Google Tag Manager setup or run independently.</li>
<li>Best-in-class Analytics system and Reports to analyze the influence of every swap that leads to a conversion.</li>
<li>Demonstrated lift in customer conversion rates by an average of 50%.</li>
</ul>
<h3>How Does it Work?</h3>
<ul>
<li>Create a content segment using the WordPress plugin.</li>
<li>Fill in your swappable content, optionally assigning each swap to a visitor type.</li>
<li>Paste the segment shortcode into your page builder wherever you want your swaps to show.</li>
<li>Set up your content display rules on the Swaptify website.</li>
<li>OPTIONAL: Create visitor type triggers to analyze user behavior and deduce what type of customer they are, and then power your swaps accordingly.</li>
<li>OPTIONAL: Set up conversion event tracking for page views, element clicks, form submissions, and any other detectable behavior. This will allow you to analyze your most influential content.</li>
<li>OPTIONAL: Set your maximum billing tier on the Swaptify website to control your costs and scale your usage based on success metrics.</li>
</ul>
<h3>Setting Visitor Types</h3>
<p>Visitor types can be set explicitly, with the customer selecting their own use case, or they can be set implicitly based on the visitors’ behavior. Currently, Swaptify only sets one visitor type at a time. This is in order to accurately break down conversion rates by visitor type.</p>
<p>To show dynamic content from a range of customer-selected preferences, use a cookie to set their content preferences and Swaptify’s cookie rules to control your swaps.</p>
<h3>Available Rule Conditions</h3>
<ul>
<li>First Time Visitor</li>
<li>Returning Visitor</li>
<li>Time Since Last Visit</li>
<li>Page Visited (any session)</li>
<li>Cookie Value</li>
<li>Date</li>
<li>Day of Week</li>
<li>Location</li>
<li>Referrer URL</li>
<li>Page Visit (this session)</li>
<li>Session Length</li>
<li>User Agent</li>
<li>Page URL</li>
<li>URL Parameters</li>
</ul>
<p>Note: Rules override visitor types.</p>
<h3>Analytics and Reports</h3>
<p>Conversion events can be triggered via click, page view, or custom JavaScript with our easy integration tools. The JavaScript conversion tag can be used inside your existing Tag Manager setup and fire based on existing triggers. Once conversion events are flowing, Swaptify’s analytics reports will deduce your most influential content. Please note that in order to attribute conversions to content, Swaptify’s data model is built differently than Google Analytics. When a conversion is triggered, Swaptify resets the session so that it can attribute that conversion to the content that was seen leading up to it. This means that your data will often not match GA4. Swaptify’s data model also contains browser validation, which tends to exclude more robot traffic than GA4, but if you want to include that traffic to compare metrics across Swaptify and GA4, you can turn off the browser validation feature.</p>
<h3>Getting Started Video Guide</h3>
<p>Visit <a href="https://swaptify.com/getting-started/" rel="nofollow ugc">https://swaptify.com/getting-started/</a> to watch a video of the Swaptify set up process from start to finish.</p>
<h3>External Services</h3>
<p>The Swaptify Plugin connects to the Swaptify API to send usage data and return content. The information passed to the Swaptify API includes visitor IP address and page URL. This information is stored with Swaptify and used when analyzing visitor activity from page to page.</p>
<p>All data passed and stored to Swaptify falls under the Swaptify <a href="https://swaptify.com/terms-and-conditions/" rel="nofollow ugc">Privacy Policy</a> and <a href="https://swaptify.com/terms-and-conditions/" rel="nofollow ugc">Terms and Conditions</a></p>


Swaptify

Cost-effective website personalization for perfected user experience and dramatically more conversions.

geomagas

<p>This plugin provides an [if] shortcode to conditionally render content. The syntax is the following:</p>
<pre><code>[if condition1 condition2=false condition3]{content}[/if]
</code></pre>
<p>Conditions are passed as attribute names. Multiple conditions evaluate to the result of ORing all of them. In other words, if at least one condition evaluates to the desired boolean result, {content} is rendered, otherwise it is discarded.<br />
Attribute values determine if we want the condition to be true or false. A value of <code>'0'</code>, <code>'false'</code>, <code>''</code> (the empty string), <code>'null'</code> or <code>'no'</code> means we expect the condition to be false. Anything else, including the absense of a value, is interpreted as true.</p>
<p>For example, suppose that we want to include a sentence in a post, but only for anonymous visitors:</p>
<pre><code>[if is_user_logged_in=no]The Sentence.[/if]
</code></pre>
<p>It also provides an [else] shortcode and an [eitherway] one for use inside [if] blocks. [else] will render its content if the condition evaluates to false, and [eitherway] will render its content regardless of the evaluation result.<br />
When used outside an [if] block, these shortcodes behave as if the whole content is surrounded by an [if] shortcode whose condition evaluates to true. In other words, an [else] shortcode would not render any content, while a [eitherway] one would. You can use as many of these shortcodes as you like in a single [if] block, which gives you the ability to do things like:</p>
<pre><code>    - Am I logged in?
    [if is_user_logged_in]- Yes you are.
    [else]- No you are not.
    [/else][eitherway]- I'm sorry, what?
    [/eitherway]- I said YOU A-R-E LOGGED IN!!!
    [else]- YOU ARE NOT LOGGED IN!!! What's the matter with you?[/else][/if]
</code></pre>
<p>A multitude of conditions are supported out-of-the-box. The following evaluate to the result of the corresponding <a href="https://developer.wordpress.org/themes/basics/conditional-tags/" rel="nofollow ugc">WordPress Conditional Tag</a>, using the no-parameter syntax:</p>
<pre><code>    is_single
    is_singular
    is_page
    is_home
    is_front_page
    is_privacy_policy
    is_attachment
    is_category
    is_tag
    is_tax
    is_author
    is_archive
    is_year
    is_month
    is_date
    is_day
    is_time
    is_feed
    is_search
    is_sticky
    is_preview
    has_term
    has_excerpt
    comments_open
    pings_open
    is_404
    is_user_logged_in
    is_super_admin
    is_multi_author
    is_multisite
    is_main_site
    is_child_theme
</code></pre>
<p>For example, the evaluation of the <code>is_page</code> condition is equivalent to calling <code>is_page()</code> with no parameter.</p>
<h3>Extending</h3>
<p>The functionality of the plugin can be extended by other plugins, by means of adding custom conditions through filters. To add a custom condition, a filter hook must be defined in the following manner:</p>
<pre><code>add_filter($if_shortcode_filter_prefix.'my_condition','my_condition_evaluator');

function my_condition_evaluator($value) {
    $evaluate=.... /* add your evaluation code here */
    return $evaluate;
}
</code></pre>
<p>Then, you can use your custom condition like so:</p>
<pre><code>[if my_condition]{content}[/if]
</code></pre>
<p>A big thanks to M Miller for the <a href="http://wordpress.stackexchange.com/a/123073/39275" rel="nofollow ugc"><code>normalize_empty_atts()</code></a> function.</p>


If Shortcode

This plugin provides an [if] shortcode to conditionally render content.

Swaptify vs If Shortcode